{"id":3504,"date":"2020-12-26T21:50:49","date_gmt":"2020-12-26T13:50:49","guid":{"rendered":"http:\/\/www.salesforcecrm.cn\/?p=2560"},"modified":"2020-12-26T21:50:49","modified_gmt":"2020-12-26T13:50:49","slug":"salesforce-b2c-commerce%e5%ba%97%e9%9d%a2%e5%ae%9e%e6%96%bd-%e9%9b%86%e6%88%90%e7%ac%ac%e4%b8%89%e6%96%b9%e5%ba%94%e7%94%a8%e7%a8%8b%e5%ba%8f-2","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=3504","title":{"rendered":"Salesforce B2C Commerce\u5e97\u9762\u5b9e\u65bd &#8211; \u96c6\u6210\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f"},"content":{"rendered":"<div>\n<h2 id=\"learning-objectives\"><span>\u5b66\u4e60\u76ee\u6807<\/span><\/h2>\n<div>\n<p><span>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li><span>\u8bf4\u660e\u4e3a\u4ec0\u4e48\u7b2c\u4e09\u65b9\u96c6\u6210\u5fc5\u4e0d\u53ef\u5c11\u3002<\/span><\/li>\n<li><span>\u5217\u51fa\u4e09\u4e2a\u6700\u5e38\u7528\u7684\u7b2c\u4e09\u65b9\u96c6\u6210\u3002<\/span><\/li>\n<li><span>\u89e3\u91ca\u53ef\u80fd\u53d1\u751f\u7684\u96c6\u6210\u7c7b\u578b\u3002<\/span><\/li>\n<li><span>\u5217\u51fa\u60a8\u9700\u8981\u8003\u8651\u7684\u4e09\u4e2a\u6f5c\u5728\u5dee\u8ddd\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"cc-learn-about-functional-consulting-intro\">\n<h2 id=\"why-a-third-party-app\"><span>\u4e3a\u4ec0\u4e48\u8981\u4f7f\u7528\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\uff1f<\/span><\/h2>\n<div>\n<p><span>\u5728Salesforce B2C Commerce\u5b9e\u65bd\u4e2d\u4e0d\u53ef\u907f\u514d\u5730\u8981\u8fdb\u884c\u7b2c\u4e09\u65b9\u96c6\u6210\u3002\u90a3\u4e0d\u597d\u5417\uff1f\u4e0d\uff0c\u592a\u795e\u5947\u4e86\uff01\u6b63\u5982\u6211\u4eec\u5728\u201c<\/span><em class=\"ph\"><span>\u5b9a\u5236\u5546\u52a1\u4e91\u53c2\u8003\u67b6\u6784\u201d<\/span><\/em><span>\u5355\u5143\u4e2d\u4e86\u89e3\u5230\u7684\uff0c\u8fd9\u662f\u8bbe\u8ba1\u4f7f\u7136\u3002<\/span><\/p>\n<p><span>Salesforce B2C Commerce\u4e0e\u5176\u5e97\u9762\u529f\u80fd\u6709\u5173\uff0c\u800c\u5728\u7ebf\u9500\u552e\u662f\u6211\u4eec\u7684\u4e13\u957f\u3002\u4f46\u662f\uff0c\u4e0d\u5904\u7406\u5728\u7ebf\u7a0e\uff0c\u4fe1\u7528\u5361\u4ed8\u6b3e\u548c\u8fd0\u8f93\u516c\u53f8\u3002\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u4e3a\u5e97\u9762\u8868\u5e26\u6765\u4e86\u5fc5\u8981\u7684\u4e13\u4e1a\u77e5\u8bc6\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u8ba9\u6211\u4eec\u770b\u4e00\u4e0b\u5728\u7ebf\u9500\u552e\u7a0e\u3002\u4ece\u5728\u7ebf\u9500\u552e\u4e2d\u6536\u53d6\u9500\u552e\u7a0e\u7684\u57fa\u672c\u89c4\u5219\u5982\u4e0b\uff1a\u5982\u679c\u60a8\u7684\u516c\u53f8\u5728\u67d0\u4e2a\u5dde\u6709\u5b9e\u4f53\u5b58\u5728\u6216\u201c\u8054\u7cfb\u201d\uff0c\u5219\u5fc5\u987b\u5411\u8be5\u5dde\u7684\u5728\u7ebf\u5ba2\u6237\u6536\u53d6\u9002\u7528\u7684\u9500\u552e\u7a0e\u3002\u5982\u679c\u60a8\u6ca1\u6709\u5b9e\u4f53\u5e97\uff0c\u5219\u901a\u5e38\u4e0d\u5fc5\u4e3a\u5728\u7ebf\u9500\u552e\u6536\u53d6\u9500\u552e\u7a0e\u3002<\/span><\/p>\n<p><span>\u8fd9\u4ea7\u751f\u4e86\u5f88\u591a\u95ee\u9898\u3002\u9002\u7528\u662f\u4ec0\u4e48\u610f\u601d\uff1f\u6709\u4e9b\u4eba\u53ef\u4ee5\u8c41\u514d\u5417\uff1f\u8425\u4e1a\u7a0e\u5047\u671f\u5982\u4f55\uff1f\u7269\u7406\u5b58\u5728\u610f\u5473\u7740\u4ec0\u4e48\uff1f\u4ed3\u5e93\uff0c\u5b9e\u4f53\u5e97\uff0c\u8425\u4e1a\u6240\uff1f\u8fd9\u53d6\u51b3\u4e8e\u7279\u5b9a\u53f8\u6cd5\u7ba1\u8f96\u533a\u7684\u6cd5\u5f8b\u3002<\/span><\/p>\n<p><span>\u53e6\u5916\uff0c\u6bcf\u4e2a\u5dde\u7684\u6cd5\u5f8b\u548c\u8425\u4e1a\u7a0e\u7387\u90fd\u4e0d\u540c\uff0c\u5e76\u4e14\u968f\u7740\u65b0\u6cd5\u5f8b\u7684\u901a\u8fc7\uff0c\u5b83\u4eec\u4f1a\u968f\u7740\u65f6\u95f4\u800c\u53d8\u5316\u3002\u4e3a\u4e86\u8ddf\u4e0a\u8fd9\u4e00\u6b65\uff0c\u60a8\u5fc5\u987b\u8ddf\u8e2a\u6bcf\u4e2a\u5dde\u7684\u6cd5\u5f8b\uff0c\u800c\u8fd9\u4ec5\u4ec5\u662f\u7f8e\u56fd\u3002\u6b64\u5916\uff0c\u6bcf\u4e2a\u56fd\u5bb6\uff0c\u7701\u548c\u5730\u533a\u7684\u6cd5\u5f8b\u4e5f\u5728\u4e0d\u65ad\u53d8\u5316\uff0c\u8fd9\u5c31\u662f\u60a8\u5c06\u8981\u82b1\u8d39\u7684\u6240\u6709\u5b9d\u8d35\u65f6\u95f4\u3002<\/span><\/p>\n<p><span>\uff01<\/span><\/p>\n<p><span>\u4f7f\u7528\u7531\u4e13\u6ce8\u4e8e\u4e3b\u9898\u7684\u4eba\u521b\u5efa\u7684\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u662f\u66f4\u597d\u7684\u89e3\u51b3\u65b9\u6848\u3002\u8ba9\u6211\u4eec\u770b\u4e00\u4e0b\u4e00\u4e9b\u5173\u952e\u7684\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\uff0c\u4ee5\u53ca\u5982\u4f55\u8ba1\u5212\u5b83\u4eec\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-integrate-third-party-apps-which\">\n<h2 id=\"which-third-party-apps\"><span>\u54ea\u4e2a\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\uff1f<\/span><\/h2>\n<div>\n<p><span>\u8ba1\u5212\u7684\u96c6\u6210\u5e94\u5728\u6458\u8981\u90e8\u5206\u6216\u6587\u6863\u7684\u5f00\u59cb\u90e8\u5206\u4e2d\u8fdb\u884c\u8be6\u7ec6\u8bf4\u660e\uff0c\u5e76\u5728\u9879\u76ee\u53d1\u73b0\u9636\u6bb5\u4e4b\u540e\u7684\u65e9\u671f\u63d0\u4f9b\u3002\u73b0\u5728\u662f\u65f6\u5019\u91cd\u65b0\u8bbf\u95ee\u8be5\u5217\u8868\u5e76\u786e\u4fdd\u5b83\u5b8c\u6574\u4e86\u3002<\/span><\/p>\n<p><span>\u4e0e\u7b2c\u4e09\u65b9\u63d0\u4f9b\u5546\u7684\u6700\u5e38\u89c1\u96c6\u6210\u5305\u62ec\u4ed8\u6b3e\u5904\u7406\u5668\uff0c\u8bc4\u7ea7\u548c\u8bc4\u8bba\uff0c\u7a0e\u52a1\u5904\u7406\u548c\u7535\u5b50\u90ae\u4ef6\u670d\u52a1\u3002\u5b83\u4eec\u662f\u7b2c\u4e09\u65b9\u63d0\u4f9b\u5546\u53ef\u4ee5\u8131\u9896\u800c\u51fa\u7684\u6280\u672f\u9886\u57df\u3002<\/span><\/p>\n<p><span>\u5728B2C Commerce LINK\u8ba1\u5212\u4e2d\uff0c\u8fd9\u4e9b\u662f\u4e00\u4e9b\u6700\u5e38\u7528\u7684\u6280\u672f\u5408\u4f5c\u4f19\u4f34\u3002<\/span><\/p>\n<ul>\n<li><span>\u8d1d\u5b9d\uff08Payment\uff09<\/span><\/li>\n<li><span>Adyen\u4ed8\u6b3e\u670d\u52a1\uff08\u4ed8\u6b3e\uff09<\/span><\/li>\n<li><span>Cyber\u200b\u200bSource\uff08\u4ed8\u6b3e\u65b9\u5f0f\uff09<\/span><\/li>\n<li><span>Bazaarvoice\uff08\u8bc4\u5206\u548c\u8bc4\u8bba\uff09<\/span><\/li>\n<li><span>PowerReviews\uff08\u8bc4\u5206\u548c\u8bc4\u8bba\uff09<\/span><\/li>\n<li><span>\u963f\u74e6\u62c9\uff08\u7a0e\uff09<\/span><\/li>\n<li><span>\u76ca\u767e\u5229\uff08\u5730\u5740\u9a8c\u8bc1\uff09<\/span><\/li>\n<li><span>\u8336\u53f6\uff08\u6807\u7b7e\u7ba1\u7406\uff09<\/span><\/li>\n<li><span>\u793e\u4ea4\uff08\u793e\u4ea4\uff09<\/span><\/li>\n<li><span>Certona\uff08\u4e2a\u6027\u5316\uff09<\/span><\/li>\n<\/ul>\n<p><span>\u5b83\u4eec\u9002\u5408\u5e94\u7528\u7a0b\u5e8f\u7684\u4f4d\u7f6e\u662f\u5173\u952e\u3002\u770b\u770b\u8fd9\u5f20\u684c\u5b50\u4e0a\u7684\u4e00\u4e9b\u60f3\u6cd5\u3002<\/span><\/p>\n<div>\n<table class=\"featureTable sort_table\">\n<tbody class=\"tbody\">\n<tr>\n<td><strong class=\"ph\"><span>\u7b2c\u4e09\u65b9\u7533\u8bf7<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>\u5e97\u9762\u9875\u9762<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span>\u4ed8\u6b3e<\/span><\/td>\n<td><span>\u67e5\u770b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u8bc4\u5206\u548c\u8bc4\u8bba<\/span><\/td>\n<td><span>\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u7a0e<\/span><\/td>\n<td><span>\u67e5\u770b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u5730\u5740\u9a8c\u8bc1<\/span><\/td>\n<td><span>\u5e10\u6237\u7ba1\u7406\uff0c\u7ed3\u5e10\uff0c\u613f\u671b\u6e05\u5355\uff0c\u793c\u54c1\u767b\u8bb0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u6807\u7b7e\u7ba1\u7406<\/span><\/td>\n<td><span>\u6bcf\u9875\u3002\u5d4c\u5165\u5728\u6bcf\u4e2a\u9875\u9762\u4e2d\u7684\u6807\u7b7e\u6355\u83b7\u7f51\u7ad9\u6216\u8bbe\u5907\u4e0a\u7684\u64cd\u4f5c\u6216\u4e8b\u4ef6\uff0c\u4f8b\u5982IP\u5730\u5740\uff0c\u7528\u6237\u914d\u7f6e\u6587\u4ef6\u4fe1\u606f\u4ee5\u53ca\u7528\u6237\u5355\u51fb\u6216\u67e5\u770b\u7684\u6240\u6709\u5185\u5bb9\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u793e\u4f1a\u7684<\/span><\/td>\n<td><span>\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\uff0c\u7ed3\u5e10<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u4e2a\u6027\u5316<\/span><\/td>\n<td><span>\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\uff0c\u641c\u7d22\u7ed3\u679c\u9875\u9762\uff0c\u6d88\u606f\u4f20\u9012<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-implement-functional-solution\/b2c-integrate-third-party-apps\/images\/dd58beb42b422b6965649a5546acddc6_fa-third-party-and-pages.png\" alt=\"\u901a\u8fc7\u5e97\u9762\u9875\u9762\u8fdb\u884c\u7684\u7b2c\u4e09\u65b9\u96c6\u6210\u3002\" \/><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-integrate-third-party-apps-planning-integrations\">\n<h2 id=\"planning-integrations\"><span>\u89c4\u5212\u6574\u5408<\/span><\/h2>\n<div>\n<p><span>\u60a8\u5df2\u7ecf\u6709\u4e86\u8981\u96c6\u6210\u7684\u7b2c\u4e09\u65b9\u5e94\u7528\u7a0b\u5e8f\u5217\u8868\uff0c\u73b0\u5728\u60a8\u9700\u8981\u68c0\u67e5\u6240\u6709\u7ec4\u4ef6\u662f\u5426\u5c31\u7eea\u3002\u96c6\u6210\u4e2d\u6d89\u53ca\u7684\u4efb\u52a1\u7c7b\u578b\u53ef\u4ee5\u4ece\u88c5\u5165\u76d2\u5e26\u5230\u4f20\u8f93\u6570\u636e\uff0c\u518d\u5230\u5b66\u4e60\u4f7f\u7528\u57fa\u4e8e\u6d4f\u89c8\u5668\u7684\u65b0\u5e94\u7528\u7a0b\u5e8f\u3002<\/span><\/p>\n<p><span>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u793a\u4f8b\u96c6\u6210\u4efb\u52a1\u3002<\/span><\/p>\n<div>\n<table class=\"featureTable sort_table\">\n<tbody class=\"tbody\">\n<tr>\n<td><strong class=\"ph\"><span>\u683c\u5f0f<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>\u6d41\u7a0b<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>\u7533\u8bf7\u7c7b\u578b<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span>\u5f39\u836f\u7b52<\/span><\/td>\n<td><span>\u811a\u672c\u548c\u4ea7\u54c1\u63d0\u8981\u53d6\u4ee3\u4e86\u624b\u52a8\u4efb\u52a1\u3002<\/span><\/td>\n<td><span>\u4ea7\u54c1\u63a8\u8350<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u5f39\u836f\u7b52<\/span><\/td>\n<td><span>\u76f4\u63a5\u96c6\u6210-\u53ea\u9700\u88c5\u5165\u76d2\u5e26\u5373\u53ef\u3002<\/span><\/td>\n<td><span>\u7a0e\u52a1\uff0c\u4ed8\u6b3e\u5904\u7406\u7a0b\u5e8f<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u63a7\u5236\u5668<\/span><\/td>\n<td><span>\u81ea\u52a8\u5728\u4ea7\u54c1Feed\u4e2d\u6dfb\u52a0\u6570\u636e\u3002<\/span><\/td>\n<td><span>\u6807\u8bb0<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u5355\u72ec\u7684\u7528\u6237\u754c\u9762<\/span><\/td>\n<td><span>\u5728\u57fa\u4e8e\u6d4f\u89c8\u5668\u7684\u7cfb\u7edf\u4e2d\u5904\u7406\u4ea7\u54c1\u6570\u636e\u3002<\/span><\/td>\n<td><span>\u5185\u5bb9\u7ba1\u7406<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u5355\u72ec\u7684\u7528\u6237\u754c\u9762<\/span><\/td>\n<td><span>\u5728\u57fa\u4e8e\u6d4f\u89c8\u5668\u7684\u7cfb\u7edf\u4e2d\u62a5\u544a\u8ba2\u5355\u6570\u636e\uff0c\u5e76\u5728\u7535\u5b50\u90ae\u4ef6\u548c\u793e\u4ea4\u7f51\u7edc\u4e0a\u90e8\u7f72\u6700\u7ec8\u7684\u8425\u9500\u6d3b\u52a8\u3002<\/span><\/td>\n<td><span>\u5206\u6790\u5de5\u5177<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u5355\u72ec\u7684\u7528\u6237\u754c\u9762<\/span><\/td>\n<td><span>\u521b\u5efa\u548c\u53d1\u5e03\u5185\u5bb9\u8d44\u4ea7\uff0c\u4f8b\u5982\u8d2d\u4e70\u6307\u5357\uff0c\u6d4b\u9a8c\uff0clookbook\u548c\u8d8b\u52bf\u9875\u9762\u3002<\/span><\/td>\n<td><span>\u5185\u5bb9\u7ba1\u7406<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span>\u96c6\u6210\u5b8c\u6210\u540e\uff0c\u65e0\u8bba\u96c6\u6210\u5de5\u4f5c\u91cf\u5982\u4f55\uff0c\u90fd\u5c06\u5f00\u59cb\u6d4b\u8bd5\u3002\u540c\u6837\uff0c\u5c06\u6709\u6b63\u5728\u8fdb\u884c\u7684\u4efb\u52a1\uff0c\u4f8b\u5982\u9519\u8bef\u4fee\u590d\u548c\u529f\u80fd\u66f4\u65b0\u6216\u5728\u5355\u72ec\u7684\u5e94\u7528\u7a0b\u5e8f\u4e2d\u4e0d\u65ad\u5904\u7406\u65b0\u6570\u636e\u3002\u786e\u4fdd\u5546\u4eba\u4e86\u89e3\u8fd9\u4e9b\u4efb\u52a1\u5bf9\u5176\u8d44\u6e90\u7684\u5f71\u54cd\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u80fd\u9700\u8981\u6dfb\u52a0\u4e24\u5217\uff0c\u4ee5\u5e2e\u52a9\u60a8\u5728\u5b9e\u65bd\u8fc7\u7a0b\u4e2d\u4fdd\u6301\u8ddf\u8e2a\u3002<\/span><\/p>\n<ul>\n<li><span>\u8d1f\u8d23\u4eba\uff08\u59d3\u540d\uff0c\u5730\u5740\u548c\u7535\u8bdd\u53f7\u7801\uff09<\/span><\/li>\n<li><span>\u65f6\u95f4\u8868<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"b2c-integrate-third-party-apps-discovering-gaps\">\n<h2 id=\"discovering-gaps\"><span>\u53d1\u73b0\u5dee\u8ddd<\/span><\/h2>\n<div>\n<p><span>\u60a8\u9700\u8981\u6ce8\u610f\u54ea\u4e9b\u5dee\u8ddd\uff1f\u8fd9\u91cc\u662f\u5176\u4e2d\u7684\u4e00\u4e9b\u3002<\/span><\/p>\n<ul>\n<li><span>\u96c6\u6210\u4efb\u52a1\u662f\u5426\u9002\u5408\u65e5\u7a0b\u5b89\u6392\uff1f<\/span><\/li>\n<li><span>\u4efb\u52a1\u662f\u5426\u9700\u8981\u5ba2\u6237\u7aef\u8d44\u6e90\uff1f<\/span><\/li>\n<li><span>\u6709\u4e9b\u96c6\u6210\u4f9d\u8d56\u5176\u4ed6\u96c6\u6210\u5417\uff1f<\/span><\/li>\n<li><span>\u96c6\u6210\u662f\u5426\u4f9d\u8d56\u67d0\u4e9bB2C Commerce\u7248\u672c\u6216\u529f\u80fd\uff1f<\/span><\/li>\n<li><span>\u662f\u5426\u6709\u4efb\u4f55\u5148\u51b3\u6761\u4ef6\u4e0d\u53ef\u7528\u6216\u5ef6\u8fdf\uff1f<\/span><\/li>\n<li><span>\u6709\u6280\u672f\u95ee\u9898\u5417\uff1f<\/span><\/li>\n<li><span>\u5982\u679c\u67d0\u4e2a\u4f9b\u5e94\u5546\u6709\u95ee\u9898\uff0c\u5176\u4ed6\u4f9b\u5e94\u5546\u53ef\u4ee5\u4ecb\u5165\u5417\uff1f<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"b2c-integrate-third-party-apps-lets-wrap-it-up\">\n<h2 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