{"id":3499,"date":"2020-12-26T19:34:43","date_gmt":"2020-12-26T11:34:43","guid":{"rendered":"http:\/\/www.salesforcecrm.cn\/?p=2510"},"modified":"2020-12-26T19:34:43","modified_gmt":"2020-12-26T11:34:43","slug":"%e4%bd%bf%e7%94%a8salesforce-b2c-commerce%e7%9a%84%e5%81%87%e6%9c%9f%e5%87%86%e5%a4%87-%e4%bb%8e%e5%8e%bb%e5%b9%b4%e5%bc%80%e5%a7%8b%e5%ad%a6%e4%b9%a0","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=3499","title":{"rendered":"\u4f7f\u7528Salesforce B2C Commerce\u7684\u5047\u671f\u51c6\u5907 &#8211; \u4ece\u53bb\u5e74\u5f00\u59cb\u5b66\u4e60"},"content":{"rendered":"<div>\n<h2 id=\"learning-objectives\"><span>\u5b66\u4e60\u76ee\u6807<\/span><\/h2>\n<div>\n<p><span>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li><span>\u8bf4\u660e\u5047\u671f\u56de\u987e\u7684\u597d\u5904\u3002<\/span><\/li>\n<li><span>\u5217\u51fa\u4e09\u4e2a\u5173\u952e\u7684\u5047\u65e5\u53d8\u5316\u52a8\u6001\u3002<\/span><\/li>\n<li><span>\u89e3\u91ca\u8d2d\u7269\u8005\u53c2\u4e0e\u7684\u52a8\u6001\u3002<\/span><\/li>\n<li><span>\u63cf\u8ff0\u4ece\u7f51\u7edc\u661f\u671f\u4e00\u5230\u9ed1\u8272\u661f\u671f\u4e94\u7684\u8f6c\u53d8\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"learn-lessons-from-last-year-intro\">\n<h2 id=\"introduction\"><span>\u4ecb\u7ecd<\/span><\/h2>\n<div>\n<p><span>\u5728\u8fd9\u4e2a\u4e0d\u786e\u5b9a\u7684\u65f6\u671f\uff0c\u96f6\u552e\u5546\u60f3\u77e5\u9053\u5982\u4f55\u624d\u80fd\u4f7f\u5047\u671f\u6700\u5927\u5316\u3002\u7b2c\u4e00\u6b65\uff1a\u56de\u987e\u4e0a\u4e00\u5e74\uff0c\u5f00\u59cb\u60a8\u7684\u8282\u524d\u8ba1\u5212\u3002\u56de\u987e\u6709\u52a9\u4e8e\uff1a<\/span><\/p>\n<ul>\n<li><span>\u5236\u5b9a\u6210\u529f\u6307\u6807\u3002<\/span><\/li>\n<li><span>\u786e\u5b9a\u65b0\u7684\u6216\u8fde\u7eed\u7684\u884c\u4e3a\u6a21\u5f0f\u3002<\/span><\/li>\n<li><span>\u627e\u51fa\u6539\u8fdb\u7684\u673a\u4f1a\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"learn-lessons-from-last-year-by-the-numbers\">\n<h2 id=\"by-the-numbers\"><span>\u6309\u6570\u5b57<\/span><\/h2>\n<div>\n<p><span>\u8ba9\u6211\u4eec\u4ece\u6570\u5b57\u5f00\u59cb\u770b\u53bb\u5e74\u7684\u8d2d\u7269\u8d8b\u52bf\u3002\u5728Salesforce B2C Commerce\u4e2d\uff0c\u6211\u4eec\u53ef\u4ee5\u8bbf\u95ee50\u4ebf\u8d2d\u7269\u8005\u7684\u8d2d\u7269\u6d3b\u52a8\uff0c\u5bf930\u4e2a\u56fd\u5bb6\/\u5730\u533a\u7684\u7f51\u7ad9\u8fdb\u884c\u4e86\u8d85\u8fc710\u4ebf\u7684\u8bbf\u95ee\u3002\u8be5\u6570\u636e\u63d0\u4f9b\u4e862019\u5e74\u8d2d\u7269\u6545\u4e8b\u7684\u72ec\u7279\u89c6\u56fe\u3002<\/span><\/p>\n<p><span>\u57282018\u5e74\u5047\u65e5\u5b63\u8282\u671f\u95f4\uff0c\u5f88\u660e\u663e\u8fd9\u4e9b\u5728\u7ebf\u8d2d\u7269\u52a8\u6001\u6b63\u5728\u53d1\u751f\u53d8\u5316\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u65f6\u95f4\uff1a\u00a0<\/span><\/strong><span>\u8d2d\u7269\u8005\u6839\u636e\u81ea\u5df1\u7684\u6761\u4ef6\u8fdb\u884c\u8d2d\u7269<\/span><\/li>\n<li><strong><span>\u9ed1\u8272\u661f\u671f\u4e94\uff1a\u00a0<\/span><\/strong><span>\u7f8e\u56fd\u672c\u5b63\u7684\u6570\u5b57\u8d2d\u7269\u6d3b\u52a8<\/span><\/li>\n<li><strong><span>\u7f51\u7edc\u5468\u548c\u7f51\u7edc\u661f\u671f\u4e00\uff1a\u00a0<\/span><\/strong><span>\u51c6\u5907\u53c2\u4e0e<\/span><\/li>\n<li><strong><span>\u79fb\u52a8\uff1a\u00a0<\/span><\/strong><span>\u6700\u91cd\u8981\u7684\u6570\u5b57\u6e20\u9053<\/span><\/li>\n<\/ul>\n<div>\n<h2 id=\"a-shorter-holiday-shopping-season\"><span>\u5047\u671f\u8d2d\u7269\u5b63\u8282\u66f4\u77ed<\/span><\/h2>\n<p><span>2019\u5e74\u7684\u5047\u65e5\u8d2d\u7269\u5b63\u65e0\u7591\u662f\u72ec\u4e00\u65e0\u4e8c\u7684\u3002\u7531\u4e8e\u7f8e\u56fd\u611f\u6069\u8282\u5047\u671f\u665a\u4e8e\u5e73\u5747\u6c34\u5e73\uff0c\u8d2d\u7269\u8005\u5b8c\u6210\u5047\u671f\u8d2d\u7269\u7684\u5929\u6570\u51cf\u5c11\u4e86\u516d\u5929\u3002\u96f6\u552e\u5546\u7ade\u76f8\u4e89\u593a\u8d2d\u7269\u8005\u7684\u6536\u4ef6\u7bb1\uff0c\u9f13\u52b1\u65e9\u671f\u8d2d\u7269\u8005\u62a2\u8d2d\u5927\u7b14\u5546\u54c1\uff0c\u5e76\u5ea6\u8fc7\u4e86\u5047\u671f\u672b\u9ad8\u5cf0\u7684\u9677\u9631\u3002<\/span><\/p>\n<p><span>\u6d88\u8d39\u8005\u57282019\u5e74\u7ed9\u6211\u4eec\u7684\u4e00\u4e2a\u6559\u8bad\u662f\uff0c\u65e0\u8bba\u4f55\u65f6\u4f55\u5730\uff0c\u8d2d\u7269\u90fd\u5c06\u6309\u7167\u4ed6\u4eec\u7684\u6761\u4ef6\u8fdb\u884c\u3002\u5728\u7f51\u7edc\u5468\u4e4b\u524d\u7684\u4e00\u5468\u5185\uff0c\u6570\u5b57\u6d41\u91cf\u589e\u957f\u4e8613\uff05\uff0c\u8d2d\u7269\u8005\u6e34\u671b\u627e\u5230\u6700\u65b0\u7684\u4ea7\u54c1\u548c\u4ea4\u6613\u3002\u4f46\u8fd9\u5e76\u4e0d\u610f\u5473\u7740\u8d2d\u7269\u8005\u51c6\u5907\u62ff\u51fa\u4fe1\u7528\u5361\u3002\u7f51\u7edc\u5468\u4e4b\u524d\uff0c\u6570\u5b57\u8ba2\u5355\u4ec5\u589e\u957f\u4e869\uff05\u3002\u00a0<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"black-friday-versus-cyber-monday\"><span>\u9ed1\u8272\u661f\u671f\u4e94\u4e0e\u7f51\u7edc\u661f\u671f\u4e00<\/span><\/h2>\n<p><span>\u9ed1\u8272\u661f\u671f\u4e94\u518d\u6b21\u6210\u4e3a\u4e00\u5e74\u4e2d\u6700\u5927\u7684\u6570\u5b57\u8d2d\u7269\u65e5\u3002\u67e5\u770b\u201c\u00a0<\/span><span>\u9ed1\u8272\u661f\u671f\u4e94\u5047\u671f\u5feb\u62a5\u201d\u4e2d\u7684\u6570\u636e<\/span><span>\u3002<\/span><\/p>\n<div>\n<table class=\"featureTable sort_table\">\n<tbody class=\"tbody\">\n<tr>\n<td><strong class=\"ph\"><span>\u5173\u952e\u7ee9\u6548\u6307\u6807<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>2018\u5e74<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>2019\u5e74<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span>\u79fb\u52a8\u8ba2\u5355\u5206\u4eab<\/span><\/td>\n<td><span>49\uff05<\/span><\/td>\n<td><span>53\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u79fb\u52a8\u8bbf\u95ee\u4efd\u989d<\/span><\/td>\n<td><span>67\uff05<\/span><\/td>\n<td><span>73\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u793e\u4f1a\u6d41\u91cf\u5206\u4eab<\/span><\/td>\n<td><span>5.70\uff05<\/span><\/td>\n<td><span>7\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u6298\u6263\u7387<\/span><\/td>\n<td><span>27\uff05<\/span><\/td>\n<td><span>28\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u514d\u8fd0\u8d39<\/span><\/td>\n<td><span>78\uff05<\/span><\/td>\n<td><span>78\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u77ed\u4fe1\u548c\u63a8\u9001\u901a\u77e5<\/span><\/td>\n<td><span>1.06\u4ebf<\/span><\/td>\n<td><span>1.56\u4ebf<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span>\u8ba9\u6211\u4eec\u770b\u4e00\u4e0b\u8fd9\u4e24\u4e2a\u5173\u952e\u5929\u7684\u589e\u957f\u60c5\u51b5\u3002<\/span><\/p>\n<div>\n<div>\n<table class=\"featureTable sort_table\">\n<tbody class=\"tbody\">\n<tr>\n<td><strong class=\"ph\"><span>\u6210\u957f\u6027<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>\u9ed1\u8272\u661f\u671f\u4e94<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>\u7f51\u7edc\u661f\u671f\u4e00<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span>2016\u5e74<\/span><\/td>\n<td><span>21\uff05<\/span><\/td>\n<td><span>10\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>2017\u5e74<\/span><\/td>\n<td><span>32\uff05<\/span><\/td>\n<td><span>15\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>2018\u5e74<\/span><\/td>\n<td><span>13\uff05<\/span><\/td>\n<td><span>15\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>2019\u5e74<\/span><\/td>\n<td><span>16\uff05<\/span><\/td>\n<td><span>13\uff05<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span>\u6570\u5b57\u770b\u8d77\u6765\u4e0d\u9519\uff0c\u5e76\u4e14\u5728\u8fc7\u53bb\u7684\u56db\u5e74\u4e2d\u4ed4\u7ec6\u89c2\u5bdf\uff0c\u6211\u4eec\u53d1\u73b0\u9ed1\u8272\u661f\u671f\u4e94\u548c\u7f51\u7edc\u661f\u671f\u4e00\u7684\u8868\u73b0\u4ecd\u7136\u4e0d\u9519\uff0c\u5e76\u4e14\u540c\u6bd4\u589e\u957f\u3002\u4f46\u662f\uff0c\u6574\u4f53\u60c5\u51b5\u8868\u660e\uff0c\u968f\u7740\u6d88\u8d39\u8005\u5229\u7528\u54c1\u724c\u548c\u96f6\u552e\u5546\u63d0\u4f9b\u7684\u6eda\u52a8\u4fc3\u9500\u7684\u4f18\u52bf\uff0c\u8d2d\u7269\u5728\u201c\u7f51\u7edc\u5468\u201d\u4e0a\u7684\u5206\u5e03\u8d8a\u6765\u8d8a\u5e7f\u6cdb\u3002<\/span><\/div>\n<\/div>\n<div>\n<h2 id=\"early-engagement-within-cyber-week\"><span>\u7f51\u7edc\u5468\u5185\u7684\u65e9\u671f\u53c2\u4e0e<\/span><\/h2>\n<p><span>\u7531\u4e8e\u8d2d\u7269\u8005\u57282019\u5e74\u7f51\u7edc\u5468\u7684\u4e24\u4fa7\u5ef6\u957f\u4e86\u8d2d\u4e70\u5b63\u8282\uff0c\u56e0\u6b64\u6570\u5b57\u6536\u5165\u5728\u672c\u5b63\u5ea6\u7684\u4e0a\u534a\u5e74\u6fc0\u589e\uff0c\u5168\u7403\u6570\u5b57\u6536\u5165\u589e\u957f15\uff05\u81f3$ 143B\u3002\u9ed1\u8272\u661f\u671f\u4e94\u7ee7\u7eed\u662f\u5168\u7403\u6570\u5b57\u8d2d\u7269\u65e5\u7b2c\u4e00\u540d\uff0c\u611f\u6069\u8282\u6210\u4e3a\u4e3b\u8981\u7684\u8d2d\u7269\u6d3b\u52a8\uff0c\u518d\u6b21\u8bc1\u660e\u8d2d\u7269\u8005\u5c06\u5728\u6700\u9002\u5408\u81ea\u5df1\u7684\u65f6\u5019\u91c7\u53d6\u884c\u52a8\u3002<\/span><\/p>\n<p><span>\u7f51\u7edc\u661f\u671f\u4e00\u7ee7\u7eed\u4fdd\u6301\u5176\u6700\u9ad8\u6570\u5b57\u6298\u6263\u65e5\u7684\u7edf\u6cbb\u5730\u4f4d\uff0c\u4f46\u51fa\u73b0\u4e86\u65b0\u8d8b\u52bf\u3002\u5f97\u5206\u6700\u9ad8\u7684\u7b2c\u4e8c\u5929\u4e0d\u662f\u5728\u201c\u7f51\u7edc\u5468\u201d\u3002\u54c1\u724c\u5c06\u6298\u6263\u4f18\u60e0\u5ef6\u957f\u81f3\u7f51\u7edc\u661f\u671f\u4e00\u4e4b\u540e\u7684\u661f\u671f\u4e8c\u3002\u5de7\u5408\u7684\u662f\uff0c\u8fd9\u4e2a\u661f\u671f\u4e8c\u6807\u5fd7\u7740\u6574\u4e2a\u5b63\u8282\u82b1\u8d39\u7684\u6570\u5b57\u6536\u5165\u7684\u4e00\u534a\uff0c\u6bd42018\u5e74\u6574\u6574\u4e09\u5929\u3002<\/span><\/p>\n<p><span>\u8bfe\u7a0b\uff1a\u51c6\u5907\u5c3d\u65e9\u5438\u5f15\u8d2d\u7269\u8005\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-holiday-readiness\/learn-lessons-from-last-year\/images\/920cff81dcef9f895f28217b5bc41eed_b-2-c-cyber-week-revenue-by-day.png\" alt=\"\u7f51\u7edc\u5468\u6309\u8868\u683c\u683c\u5f0f\u6bcf\u5929\u7684\u6536\u5165\" \/><\/p>\n<\/div>\n<div>\n<h2 id=\"mobile-milestones-and-records\"><span>\u79fb\u52a8\u91cc\u7a0b\u7891\u548c\u8bb0\u5f55<\/span><\/h2>\n<p><span>\u8d2d\u7269\u8005\u5bf9\u79fb\u52a8\u8ba2\u8d2d\u7684\u4fe1\u5fc3\u731b\u589e\u30022019\u5e74\u7ed3\u675f\u65f6\uff0c\u79fb\u52a8\u6210\u4e3a\u63a8\u52a8\u6570\u5b57\u6d41\u91cf\u548c\u8ba2\u5355\u7684\u7b2c\u4e00\u5927\u8bbe\u5907\u3002\u5728\u5047\u671f\u671f\u95f4\uff0c\u5723\u8bde\u8282\u7b49\u9ad8\u5cf0\u65f6\u6bb5\uff0c\u591a\u8fbe80\uff05\u7684\u6570\u5b57\u6d41\u91cf\u548c65\uff05\u7684\u6570\u5b57\u8ba2\u5355\u6765\u81ea\u79fb\u52a8\u8bbe\u5907\u3002<\/span><\/p>\n<p><span>\u8bfe\u7a0b\uff1a\u79fb\u52a8\u81f3\u4e0a\u7684\u4e16\u754c\u5df2\u7ecf\u6765\u4e34\uff0c\u79fb\u52a8\u81f3\u4e0a\u7684\u7b56\u7565\u53ef\u80fd\u5df2\u7ecf\u6210\u4e3a\u60a8\u6570\u5b57\u7b56\u7565\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\u3002\u57282020\u5e74\uff0c\u627e\u5230\u5c06\u79fb\u52a8\u4f53\u9a8c\u6574\u5408\u5230\u5b9e\u4f53\u4e2d\u7684\u65b9\u6cd5\uff0c\u4ee5\u5b9e\u73b0\u771f\u6b63\u7684\u5168\u6e20\u9053\u8d2d\u7269\u65c5\u7a0b<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-holiday-readiness\/learn-lessons-from-last-year\/images\/46d0a3a3d756d63206fd1230a201aec2_hr-mobile-report.png\" alt=\"\u79fb\u52a8\u6d41\u91cf\u4efd\u989d\u4e3a66\uff05\uff0c\u79fb\u52a8\u8ba2\u5355\u4efd\u989d\u4e3a49\uff05\uff0c\u79fb\u52a8\u6d41\u91cf\u589e\u957f+ 24\uff05\uff0c\u79fb\u52a8\u8ba2\u5355\u589e\u957f+ 38\uff05\u3002\" \/><\/p>\n<p><span>\u8fd9\u4e9b\u662f2018\u5e74\u7684\u4e00\u4e9b\u4eae\u70b9\u3002<\/span><\/p>\n<ul>\n<li><span>\u603b\u4f53\u800c\u8a00\uff0c\u672c\u5b63\u5ea6\uff0c\u5168\u7403\u6570\u5b57\u6536\u5165\u5728\u6574\u4e2a\u5b63\u8282\u4e2d\u589e\u957f\u4e868\uff05\uff0c\u9500\u552e\u603b\u989d\u8fbe\u52307,230\u4ebf\u7f8e\u5143\u3002<\/span><\/li>\n<li><span>\u7f51\u7edc\u5468\u671f\u95f4\uff0c\u77ed\u4fe1\u53d1\u9001\u91cf\u589e\u52a0\u4e86134\uff05\u3002<\/span><\/li>\n<li><span>\u5728\u5047\u65e5\u8d2d\u7269\u65fa\u5b63\u7684\u9ad8\u5cf0\u65f6\u6bb5\uff0c\u8d85\u8fc710\uff05\u7684\u79fb\u52a8\u6d41\u91cf\u548c7\uff05\u7684\u79fb\u52a8\u8ba2\u5355\u6765\u81ea\u793e\u4ea4\u63a8\u8350\u6e20\u9053\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<h2 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