{"id":3493,"date":"2019-11-17T17:29:26","date_gmt":"2019-11-17T09:29:26","guid":{"rendered":"http:\/\/www.ponybai.com\/?p=2296"},"modified":"2019-11-17T17:29:26","modified_gmt":"2019-11-17T09:29:26","slug":"%e9%80%9a%e8%bf%87%e5%88%86%e5%b8%83%e5%bc%8f%e8%90%a5%e9%94%80%e5%ae%9e%e7%8e%b0%e6%97%a0%e7%bc%9d%e7%9a%84%e5%ae%a2%e6%88%b7%e5%8f%82%e4%b8%8e-2","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=3493","title":{"rendered":"\u901a\u8fc7\u5206\u5e03\u5f0f\u8425\u9500\u5b9e\u73b0\u65e0\u7f1d\u7684\u5ba2\u6237\u53c2\u4e0e"},"content":{"rendered":"\n\t\t\t\t\n<h2 class=\"wp-block-heading\">\u5b66\u4e60\u76ee\u6807<\/h2>\n\n\n\n<p>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u8bf4\u660e\u5982\u4f55\u9075\u5b88\u54c1\u724c\u6807\u51c6\u3002<\/li><li>\u8bf4\u660e\u5982\u4f55\u6388\u4e88\u4efb\u4f55\u4eba\u8bbf\u95ee\u5df2\u6279\u51c6\u5185\u5bb9\u7684\u6743\u9650\u3002<\/li><li>\u786e\u5b9a\u6d88\u8d39\u8005\u5982\u4f55\u4e0e\u60a8\u7684\u54c1\u724c\u4e92\u52a8\u3002<\/li><li>\u4e86\u89e3\u5206\u5e03\u5f0f\u8425\u9500\u4e2d\u7684\u9876\u7ea7\u529f\u80fd\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/brand-alignment\/deliver-seamless-customer-engagement-with-distributed-marketing#-----------ensure-compliance-with-corporate-marketing-brand-standards--\"><\/a>\u786e\u4fdd\u7b26\u5408\u4f01\u4e1a\u8425\u9500\u54c1\u724c\u6807\u51c6<\/h2>\n\n\n\n<p>\u4f01\u4e1a\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u4f7f\u7528Journey 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href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/brand-alignment\/deliver-seamless-customer-engagement-with-distributed-marketing#-----------give-anyone-access-to-approved-content--\"><\/a>\u6388\u4e88\u4efb\u4f55\u4eba\u8bbf\u95ee\u6279\u51c6\u5185\u5bb9\u7684\u6743\u9650<\/h2>\n\n\n\n<p>\u8d22\u52a1\u987e\u95ee\uff0c\u4fdd\u9669\u7ecf\u7eaa\u4eba\u548c\u7ecf\u9500\u5e97\u6240\u6709\u8005\u5e76\u4e0d\u603b\u662f\u6309\u884c\u4e1a\u8fdb\u884c\u8425\u9500\uff0c\u56e0\u6b64\u4e86\u89e3\u65e0\u7f1d\u8425\u9500\u548c\u6267\u884c\u54c1\u724c\u4fe1\u606f\u7684\u91cd\u8981\u6027\u53ef\u80fd\u5f88\u590d\u6742\u3002\u73b0\u5728\uff0c\u975e\u5e02\u573a\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u8f7b\u677e\u5730\u8bbf\u95eeSalesforce Sales Cloud\uff0cService Cloud\u6216Community 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href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/brand-alignment\/deliver-seamless-customer-engagement-with-distributed-marketing#-----------understand-how-consumers-engage--\"><\/a>\u4e86\u89e3\u6d88\u8d39\u8005\u5982\u4f55\u53c2\u4e0e<\/h2>\n\n\n\n<p>\u5bf9\u4e8e\u54c1\u724c\u800c\u8a00\uff0c\u91cd\u8981\u7684\u662f\u8981\u4e86\u89e3\u6d88\u8d39\u8005\u5982\u4f55\u54cd\u5e94\u8425\u9500\u4fe1\u606f\u3002\u5728\u5408\u4f5c\u4f19\u4f34\u7ea7\u522b\uff0c\u987e\u95ee\uff0c\u7279\u8bb8\u7ecf\u8425\u6743\u4eba\u548c\u7ecf\u9500\u5546\u73b0\u5728\u53ef\u4ee5\u770b\u5230\u6bcf\u4e2a\u6d88\u8d39\u8005\u5982\u4f55\u4e0e\u4ed6\u4eec\u4f20\u9012\u7684\u6d88\u606f\u8fdb\u884c\u4ea4\u4e92\u3002\u6240\u6709\u8fd9\u4e9b\u53c2\u4e0e\u6570\u636e\u5728Marketing Cloud\u4e2d\u7684\u65c5\u7a0b\u603b\u7ea7\u522b\u4e0a\u90fd\u662f\u53ef\u89c1\u7684\u3002\u8fd9\u610f\u5473\u7740\u516c\u53f8\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u5b8c\u5168\u4e86\u89e3\u65c5\u7a0b\u4e2d\u6bcf\u4e2a\u6d88\u606f\u7684\u6267\u884c\u60c5\u51b5\u3002\u5982\u6709\u5fc5\u8981\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u9002\u5e94\u5e76\u6539\u53d8\u65c5\u7a0b\uff0c\u4ee5\u7ee7\u7eed\u63d0\u4f9b\u6700\u4f73\u4f53\u9a8c\u3002<\/p>\n\n\n\n<p>\u4f8b\u5982\uff0c\u4e00\u5bb6\u5feb\u9910\u8fde\u9501\u5e97\u5728\u4e0e\u6240\u6709\u52a0\u76df\u5546\u5206\u4eab\u5efa\u8bae\u7684\u65c5\u7a0b\u540e\uff0c\u53ef\u4ee5\u67e5\u770b\u53c2\u4e0e\u5ea6\u5206\u6790\uff0c\u4ee5\u53d1\u73b0\u5f53\u63d0\u4f9b\u5b63\u8282\u6027\u6298\u6263\u65f6\uff0c\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u8981\u6bd4\u6570\u5b57\u5e7f\u544a\u66f4\u597d\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/trailhead.salesforce.com\/content\/learn\/modules\/brand-alignment\/deliver-seamless-customer-engagement-with-distributed-marketing#-----------distributed-marketing-functionality--\"><\/a>\u5206\u5e03\u5f0f\u8425\u9500\u529f\u80fd<\/h2>\n\n\n\n<p>Salesforce\u7684\u5206\u5e03\u5f0f\u8425\u9500\u5f25\u5408\u4e86\u4f01\u4e1a\u8425\u9500\uff0c\u5458\u5de5\uff0c\u6e20\u9053\u5408\u4f5c\u4f19\u4f34\u548c\u60a8\u7684\u54c1\u724c\u4e4b\u95f4\u7684\u5dee\u8ddd\uff0c\u4ee5\u63d0\u4f9b\u4e00\u81f4\u7684\u4f53\u9a8c\u3002\u4f01\u4e1a\u8425\u9500\u4eba\u5458\u5728Marketing Cloud\u4e2d\u5efa\u7acb\u54c1\u724c\u8de8\u6e20\u9053\u65c5\u7a0b\uff0c\u5e76\u5c06\u5176\u90e8\u7f72\u5230\u987e\u95ee\uff0c\u6240\u6709\u8005\u548c\u5408\u4f5c\u4f19\u4f34\u3002\u7136\u540e\uff0c\u8fd9\u4e9b\u4eba\u5c06\u4ed6\u4eec\u7684\u8054\u7cfb\u4eba\u6dfb\u52a0\u5230\u65c5\u7a0b\u4e2d\uff0c\u5e76\u4e3a\u6bcf\u4e2a\u8054\u7cfb\u4eba\u4e2a\u6027\u5316\u6d88\u606f\u3002<\/p>\n\n\n\n<p>\u5206\u5e03\u5f0f\u8425\u9500\u662f\u5b89\u88c5\u5728\u8bf8\u5982\u9500\u552e\uff0c\u670d\u52a1\uff0c\u8d22\u52a1\u670d\u52a1\u548c\u5408\u4f5c\u4f19\u4f34\u793e\u533a\u4e4b\u7c7b\u7684\u4e91\u4e2d\u7684\u6258\u7ba1\u8f6f\u4ef6\u5305\u3002\u901a\u8fc7Salesforce Campaign\uff0cDistributed Marketing\u63d0\u4f9bMarketing Cloud\u65c5\u7a0b\u7535\u5b50\u90ae\u4ef6\u5185\u5bb9\uff0c\u4ee5\u4f9b\u5206\u5e03\u5f0f\u56e2\u961f\u4e2a\u6027\u5316\u548c\u53d1\u9001\u3002<\/p>\n\n\n\n<table class=\"wp-block-table\"><thead><tr><th>\u501f\u52a9\u5206\u5e03\u5f0f\u8425\u9500\uff0c\u54c1\u724c\u53ef\u4ee5&#8230;<\/th><\/tr><\/thead><tbody><tr><td><strong>\u5229\u7528Marketing Cloud\u65c5\u7a0b\u589e\u5f3a\u8425\u9500\u6d3b\u52a8\uff1a\u5229\u7528Marketing Cloud\u589e\u5f3a<\/strong><br><br><strong>\u56e2\u961f\u80fd\u529b\u5229\u7528<\/strong><br>\u7535\u5b50\u90ae\u4ef6\uff0c\u79fb\u52a8\u8bbe\u5907\u548c\u5e7f\u544a\u6765\u521b\u5efa\u65c5\u7a0b\uff0c\u4ee5\u63d0\u4f9b\u6700\u4f73\u89e3\u51b3\u65b9\u6848\u3002&nbsp;\u5728\u9500\u552e\uff0c\u670d\u52a1\u548c\u793e\u533a\u4e91<br><br><strong>\u4e2d\u5c06\u8425\u9500\u4e0e\u4e1a\u52a1<\/strong><br>\u8bbf\u95ee\u65c5\u7a0b\u7684&nbsp;<strong>\u6240\u6709\u9886\u57df\u7edf\u4e00\u8d77\u6765<\/strong><br>\u3002<br><br><strong>\u63a7\u5236\u5e7f\u544a\u7cfb\u5217\u7528\u6237\u53ef\u4ee5\u8bbf\u95ee<\/strong><br>\u5229\u7528Salesforce\u5f3a\u5927\u7684\u6743\u9650\u548c\u5171\u4eab\u6a21\u578b\u3002<br><\/td><td><br>\u5e7f\u544a\u6d3b\u52a8\u8baf\u606f <br> <br><br><\/td><\/tr><tr><td><strong>\u5438\u5f15\u6574\u4e2a\u4f01\u4e1a<\/strong><br><br><strong>\u540d\u5f55<\/strong>&nbsp;<strong>\uff1a<\/strong><strong>\u5438\u5f15\u5408\u9002\u7684\u53d7\u4f17\u7fa4\u4f53<\/strong><br>\u5c06\u4efb\u4f55\u8054\u7cfb\u4eba\uff0c\u6f5c\u5728\u5ba2\u6237\u6216\u4e2a\u4eba\u5e10\u6237\u6dfb\u52a0\u5230\u5e7f\u544a\u7cfb\u5217\u4e2d\u3002<br><br><strong>\u4f20\u9012\u5355\u4e2a<\/strong><br>\u6d88\u606f\u4f7f\u7528\u201c\u5feb\u901f\u53d1\u9001\u201d\u53d1\u9001\u4e00\u6b21\u6027\u6d88\u606f\u3002<br><br><strong>\u5145\u6ee1\u4fe1\u5fc3<\/strong><br>\u5730<strong>\u53d1\u9001<\/strong>\u8f7b\u677e\u4e3a\u6bcf\u4e2a\u6210\u5458\u6216\u7ec4\u9009\u62e9\uff0c\u67e5\u770b\u548c\u9a8c\u8bc1\u3002<br><br><strong>\u4efb\u4f55\u7528\u4f8b\u7684\u6d88\u606f<\/strong><br>\u53d1\u9001\u611f\u8c22\uff0c\u4f1a\u8bae\u8ddf\u8fdb\u6216\u63d0\u9192\uff0c\u8981\u7ea6\u6216\u4fc3\u9500\u3002<br><\/td><td><br>\u4f1a\u5458\u9009\u62e9\u4e0e\u6279\u51c6<br><br><\/td><\/tr><tr><td><strong>\u5927\u89c4\u6a21\u9884\u89c8\u548c\u4e2a\u6027\u5316\u5185\u5bb9\uff1a<\/strong>&nbsp;\u5feb\u901f\u6d4f\u89c8<br><br><strong>\u5185\u5bb9\uff0c<\/strong><br>\u7136\u540e\u53d1\u9001\u7ed9\u4e2a\u4eba\u6216\u7fa4\u7ec4\uff0c\u5feb\u901f\u9884\u89c8\u6d88\u606f\u3002<br><br><strong>\u4f7f\u4e2a\u6027\u5316\u53d8\u5f97\u5bb9\u6613<\/strong><br>\u521b\u5efa\u9ed8\u8ba4\u7684\u4e2a\u6027\u5316\u54cd\u5e94\u3002<br><br><strong>\u5229\u7528\u4e2a\u6027\u5316\u5185\u5bb9\u7684\u6570\u636e\u4e3a&nbsp;<\/strong><br>\u4e00\u4e2a\u6216\u591a\u4e2a\u6536\u4ef6\u4eba\u81ea\u5b9a\u4e49\u6d88\u606f\u3002<br><br><strong>\u59cb\u7ec8\u5982\u4e00\u5730\u9488\u5bf9\u6bcf\u4e2a\u63a5\u89e6\u70b9\u5b9a\u4f4d<\/strong><br>\u6839\u636e\u5728\u7ebf\u548c<br>\u79bb\u7ebf\u53c2\u4e0e\u60c5\u51b5\u5236\u4f5c\u6b63\u786e\u7684\u6d88\u606f&nbsp;\u3002<br><\/td><td><br>\u7075\u6d3b\u7684\u9884\u89c8\u548c\u4e2a\u6027\u5316<br><br><\/td><\/tr><tr><td><strong>\u4e86\u89e3\u5ba2\u6237\u5982\u4f55\u4e0e\u60a8<\/strong><br><br><strong>\u4e92\u52a8<\/strong>&nbsp;<strong>\uff1a&nbsp;&nbsp;<\/strong><strong>\u5206\u6790\u5b9e\u65f6\u4e92\u52a8\u6570\u636e<\/strong><br>\u6df1\u5165\u7814\u7a76\u5355\u4e2a\u7535\u5b50\u90ae\u4ef6\u7ed3\u679c\uff0c\u4ee5\u67e5\u770b\u6bcf\u4e2a\u6210\u5458\u7684\u8be6\u7ec6\u4e92\u52a8\u3002<br><br><strong>\u8861\u91cf\u548c\u4f18\u5316\u7ee9\u6548&nbsp;<\/strong><br>\u67e5\u770b\u603b\u53c2\u4e0e\u5ea6\u7ed3\u679c\u3002<br><br><strong>\u8bc6\u522b\u5dee\u8ddd\u548c\u6539\u8fdb<\/strong><br>\u67a2\u8f74\u903b\u8f91\uff0c\u6d3b\u52a8\u548c\u6d88\u606f\uff0c\u4ee5\u6ee1\u8db3\u5ba2\u6237\u7684\u9700\u6c42\u548c\u671f\u671b\u3002<br><\/td><td><br>\u8ddf\u8e2a\u548c\u53c2\u4e0e\u5ea6\u6570\u636e<br><br><\/td><\/tr><\/tbody><\/table>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/brand-alignment\/deliver-seamless-customer-engagement-with-distributed-marketing\/images\/17ead582a79dd5776eb02d374d1c3298_cjjpx-6-gvh-000-g-0-u-8-l-5-us-5-xjgj.png\" alt=\"\u5c06\u6d3b\u52a8\u4e0e\u6d3b\u52a8\u5173\u8054\u7684\u201c\u8fde\u63a5\u6d3b\u52a8\u201d\u7a97\u53e3\u7684\u5c4f\u5e55\u5feb\u7167\u3002\"\/><figcaption> <br>\u5e7f\u544a\u6d3b\u52a8\u8baf\u606f <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/brand-alignment\/deliver-seamless-customer-engagement-with-distributed-marketing\/images\/796514ae06a48a5cea2916903c1ed3db_cjjpxc-0-ki-000-u-0-u-8-l-8-fafjovt.png\" alt=\"\u6279\u51c6\u6d41\u7a0b\u4e2d\u7684\u6279\u51c6\u548c\u62d2\u7edd\u6309\u94ae\u7684\u5c4f\u5e55\u622a\u56fe\u3002\"\/><figcaption> <br>\u4f1a\u5458\u9009\u62e9\u4e0e\u6279\u51c6 <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/brand-alignment\/deliver-seamless-customer-engagement-with-distributed-marketing\/images\/89862c95ecfe749da8898d28c48d4bd7_cjjpxcybh-000-v-0-u-8-lvr-3-e-4-mgg.png\" alt=\"\u4e3a\u5355\u4e2a\u6536\u4ef6\u4eba\u4e2a\u6027\u5316\u6d88\u606f\u7684\u5c4f\u5e55\u622a\u56fe\u3002\"\/><figcaption> <br>\u7075\u6d3b\u7684\u9884\u89c8\u548c\u4e2a\u6027\u5316 <\/figcaption><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/brand-alignment\/deliver-seamless-customer-engagement-with-distributed-marketing\/images\/db161e24306716389aa2903698011684_cjjonx-3-cv-000-z-0-ual-09-gokcqe.png\" alt=\"\u5e7f\u544a\u7cfb\u5217\u53c2\u4e0e\u5ea6\u8ddf\u8e2a\u6570\u200b\u200b\u636e\u7684\u5c4f\u5e55\u622a\u56fe\u3002\"\/><figcaption> <br>\u8ddf\u8e2a\u548c\u53c2\u4e0e\u5ea6\u6570\u636e <\/figcaption><\/figure>\n\n\n\n<p>\u800c\u8fd9\u4ec5\u4ec5\u662f\u5f00\u59cb\uff01\u8bf7\u67e5\u770b\u4e0b\u4e00\u4e2a\u6a21\u5757\uff0c\u4ee5\u4e86\u89e3\u5982\u4f55\u4eceSalesforce\u5f00\u59cb\u4f7f\u7528\u5206\u5e03\u5f0f\u8425\u9500\u3002<\/p>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u5b66\u4e60\u76ee\u6807 \u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a \u8bf4\u660e\u5982\u4f55\u9075\u5b88\u54c1\u724c\u6807\u51c6\u3002 \u8bf4\u660e\u5982\u4f55\u6388\u4e88\u4efb\u4f55\u4eba\u8bbf\u95ee\u5df2\u6279\u51c6\u5185\u5bb9\u7684\u6743\u9650\u3002 \u786e\u5b9a\u6d88\u8d39 &hellip; <a href=\"http:\/\/www.ponybai.com\/?p=3493\" class=\"more-link\">\u7ee7\u7eed\u9605\u8bfb<span 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