{"id":2548,"date":"2020-12-26T21:41:21","date_gmt":"2020-12-26T13:41:21","guid":{"rendered":"http:\/\/www.salesforcecrm.cn\/?p=2548"},"modified":"2020-12-26T21:41:21","modified_gmt":"2020-12-26T13:41:21","slug":"salesforce-b2c%e5%95%86%e4%b8%9a%e6%b4%bb%e5%8a%a8%e5%92%8c%e4%bf%83%e9%94%80-%e6%8e%a2%e7%b4%a2%e6%b4%bb%e5%8a%a8%e5%92%8c%e4%bd%93%e9%aa%8c%e7%b1%bb%e5%9e%8b","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=2548","title":{"rendered":"Salesforce B2C\u5546\u4e1a\u6d3b\u52a8\u548c\u4fc3\u9500 &#8211; \u63a2\u7d22\u6d3b\u52a8\u548c\u4f53\u9a8c\u7c7b\u578b"},"content":{"rendered":"<div>\n<h2 id=\"learning-objectives\"><span>\u5b66\u4e60\u76ee\u6807<\/span><\/h2>\n<div>\n<div><span>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li><span>\u5217\u51fa\u4e09\u79cd\u786e\u4fdd\u6d3b\u52a8\u6210\u529f\u7684\u65b9\u6cd5\u3002<\/span><\/li>\n<li><span>\u5217\u51fa\u60a8\u53ef\u4ee5\u5728\u5e7f\u544a\u7cfb\u5217\u4e2d\u914d\u7f6e\u7684\u56db\u79cd\u4f53\u9a8c\u3002<\/span><\/li>\n<li><span>\u63cf\u8ff0\u4e09\u4e2a\u664b\u5347\u73ed\u3002<\/span><\/li>\n<li><span>\u89e3\u91ca\u9650\u5b9a\u8bcd\u76f8\u5bf9\u4e8e\u4fc3\u9500\u548c\u6d3b\u52a8\u7684\u5de5\u4f5c\u65b9\u5f0f\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-intro\">\n<h2 id=\"introduction\"><span>\u4ecb\u7ecd<\/span><\/h2>\n<div>\n<p><span>\u5e03\u5170\u767b\u00b7\u5a01\u5c14\u900a\uff08Brandon Wilson\uff09\u662f\u4e13\u95e8\u4ece\u4e8b\u9ad8\u7aef\u8fd0\u52a8\u978b\u7684\u516c\u53f8Cloud Kicks\u7684\u91c7\u8d2d\u5458\u3002\u4ed6\u5e0c\u671b\u4ee5\u5f15\u4eba\u6ce8\u76ee\u7684\u65b9\u5f0f\u5728Cloud Kicks\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u4e0a\u5c55\u793a\u5176\u516c\u53f8\u7684\u4ea7\u54c1\uff0c\u63d0\u9ad8\u5176\u8f6c\u5316\u7387\uff0c\u5e76\u589e\u52a0\u5e73\u5747\u8ba2\u5355\u91cf\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-campaigns-and-promotions\/b2c-explore-campaigns-and-experience-types\/images\/ddbecc3144bb28a724b23b8dc0ba4336_salesforcelandians-cloud-kicks-brandon-wilson-digital-marketer-square-profile.png\" alt=\"\u5e03\u5170\u767b\u00b7\u5a01\u5c14\u900a\uff08Cloud Brands\uff09\u7684\u8ddf\u5355\u5458\" \/><\/p>\n<p><span>\u8fd9\u662f\u4e00\u9879\u91cd\u8981\u7684\u5de5\u4f5c\uff01<\/span><\/p>\n<p><span>Cloud Kicks\u5e97\u9762\u5728Salesforce B2C Commerce\uff08Salesforce Commerce Cloud\u7684\u4e00\u90e8\u5206\uff09\u4e0a\u8fd0\u884c\u3002B2C Commerce\u4f7fBrandon\u53ef\u4ee5\u521b\u5efa\u5168\u9762\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4ee5\u9488\u5bf9\u7279\u5b9a\u8d2d\u7269\u8005\u7684\u9884\u5b9a\u65f6\u6bb5\u63d0\u4f9b\u51fa\u8272\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<p><span>\u4e3a\u4e86\u4fdd\u8bc1\u6210\u529f\uff0c\u5f53\u5e03\u5170\u767b\uff08Brandon\uff09\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u65f6\uff0c\u4ed6\u786e\u5b9a\uff1a<\/span><\/p>\n<ul>\n<li><span>\u542c\u4f17<\/span><\/li>\n<li><span>\u8425\u9500\u6765\u6e90\uff08\u4f1a\u5458\uff0c\u7535\u5b50\u90ae\u4ef6\uff09<\/span><\/li>\n<li><span>\u7f51\u7ad9\u4fc3\u9500\u6d88\u606f\u4f20\u9012\u4f4d\u7f6e\uff08\u4e3b\u9875\uff0c\u7c7b\u522b\u9875\u9762\uff0c\u7ed3\u5e10\uff09<\/span><\/li>\n<li><span>\u4f53\u4f1a<\/span><\/li>\n<li><span>\u8d44\u683c\u8d5b<\/span><\/li>\n<li><span>\u6bcf\u4e2a\u4fc3\u9500\u4e2d\u7684\u4ea7\u54c1\u6216\u7c7b\u522b<\/span><\/li>\n<li><span>\u65f6\u95f4\u8868<\/span><\/li>\n<\/ul>\n<p><span>\u4ed6\u83b7\u5f97\u4e86\u5f88\u591a\u5e2e\u52a9\uff0c\u5305\u62ec\u6765\u81ea\u8425\u9500\u56e2\u961f\u7684\u5185\u5bb9\u3002\u8bbe\u8ba1\u5e7f\u544a\u7cfb\u5217\u5e76\u5728\u5e97\u9762\u5b9e\u65bd\u662f\u4ed6\u7684\u5de5\u4f5c\u3002\u8ba9\u4ed6\u548c\u4ed6\u4e00\u8d77\u5b66\u4e60B2C Commerce\u4e2d\u7684\u8425\u9500\u6d3b\u52a8\u548c\u7ecf\u9a8c\u3002\u5728\u4ee5\u540e\u7684\u5355\u5143\u4e2d\uff0c\u6211\u4eec\u5c06\u89c2\u5bdf\u4ed6\u5982\u4f55\u521b\u5efa\u9650\u5b9a\u8bcd\u548c\u4fc3\u9500\uff0c\u7136\u540e\u4f7f\u7528\u5b83\u4eec\u6765\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-whats-a-campaign\">\n<h2 id=\"whats-a-b-2-c-commerce-campaign\"><span>\u4ec0\u4e48\u662fB2C\u5546\u4e1a\u6d3b\u52a8\uff1f<\/span><\/h2>\n<div>\n<p><span>B2C Commerce\u6d3b\u52a8\u5305\u542b\u9488\u5bf9\u7279\u5b9a\u8d2d\u7269\u8005\u7684\u9884\u5b9a\u4f53\u9a8c\u3002\u4f53\u9a8c\u53ef\u4ee5\u662f\u4fc3\u9500\uff0c\u5185\u5bb9\u69fd\uff0c\u6392\u5e8f\u89c4\u5219\u548c\u5173\u952e\u5b57\u641c\u7d22\u6392\u5e8f\u89c4\u5219\uff08\u7a0d\u540e\u60a8\u5c06\u8be6\u7ec6\u4e86\u89e3\u5b83\u4eec\uff09\u3002\u8d2d\u7269\u8005\u5fc5\u987b\u6709\u8d44\u683c\u83b7\u5f97\u4f53\u9a8c\u3002\u4f53\u9a8c\u5fc5\u987b\u5728\u5e7f\u544a\u6d3b\u52a8\u7684\u6574\u4f53\u65f6\u95f4\u8868\u5185\u8fdb\u884c\u3002<\/span><\/p>\n<p><span>\u5e03\u5170\u767b\u8bbe\u60f3\u4e86\u6625\u5b63\u4fc3\u9500\u6d3b\u52a8\uff0c\u63a5\u7740\u662f\u6625\u5b63\u6e05\u4ed3\u4fc3\u9500\u6d3b\u52a8\u4ee5\u63a8\u9500\u672a\u552e\u51fa\u7684\u5e93\u5b58\uff0c\u7136\u540e\u662f\u590f\u5b63\u4fc3\u9500\u6d3b\u52a8\uff0c\u4f9d\u6b64\u7c7b\u63a8\u3002\u5728\u96f6\u552e\u4e1a\u4e2d\uff0c\u6625\u5b63\u8fd0\u52a8\u901a\u5e38\u57281\u6708\u62162\u6708\u5f00\u59cb\uff0c\u5e76\u57283\u6708\u62164\u6708\u7ed3\u675f\u3002\u4ed6\u5e0c\u671b\u4ece\u6625\u5b63\u5f00\u59cb\uff0c\u6bcf\u4e2a\u5b63\u8282\u90fd\u4f7f\u7528\u4e0e\u4f53\u80b2\u76f8\u5173\u7684\u4e3b\u9898\u3002\u8fd9\u5c31\u662f\u4ed6\u7684\u60f3\u6cd5\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u6625\u5b63\uff1a\u6625\u5b63<\/span><\/strong><span>\u65b0\u6b3e\u8dd1\u6b65\u978b\uff0c\u6625\u5b63\u65b0\u6b3e\u8fd0\u52a8\u77ed\u88e4\u548cT\u6064\u4ee5\u53ca\u68d2\u7403\u978b<\/span><\/li>\n<li><strong><span>\u6625\u5b63\u9500\u552e\uff1a\u51cf\u4ef7<\/span><\/strong><span>\u5e93\u5b58<\/span><\/li>\n<li><strong><span>\u590f\u5b63\uff1a<\/span><\/strong><span>\u708e\u70ed\u5929\u6c14\u7684\u6b65\u884c\u88c5\u5907\uff0c\u5e26\u6709\u83e0\u841d\u56fe\u6848\u7684\u77ed\u88e4\u548c\u80cc\u5fc3\uff0c\u8f7b\u4fbf\u7684\u8fde\u5e3d\u886b\u4ee5\u53ca\u7f51\u7403\u978b\u548c\u6a44\u6984\u7403\u978b<\/span><\/li>\n<\/ul>\n<p><span>\u4ed6\u60f3\u5728\u516c\u53f8\u7684\u201c\u5fe0\u8bda\u5ea6\u8ba1\u5212\u201d\u4e2d\u5b9a\u4f4d\u8d2d\u7269\u8005\u5e76\u5438\u5f15\u5931\u53bb\u7684\u4e70\u5bb6\u3002\u8fd9\u4e9b\u662f\u6709\u4e00\u6bb5\u65f6\u95f4\u6ca1\u6709\u8d2d\u7269\u7684\u8d2d\u7269\u8005\u3002<\/span><\/p>\n<p><span>\u4ed6\u53ef\u4ee5\u6309\u81ea\u5df1\u559c\u6b22\u7684\u65b9\u5f0f\u5b89\u6392\u7ade\u9009\u6d3b\u52a8\u3002\u4f46\u662f\uff0c\u6709\u4e00\u4e9b\u57fa\u672c\u89c4\u5219\u3002\u5e7f\u544a\u6d3b\u52a8\u662f\u5728\u7f51\u7ad9\u7684\u4e0a\u4e0b\u6587\u4e2d\u5b9a\u4e49\u7684\uff0c\u5e76\u4e14\u4e0d\u4f1a\u5728\u7f51\u7ad9\u4e4b\u95f4\u5171\u4eab\u3002\u7981\u7528\u7684\u5e7f\u544a\u7cfb\u5217\u65e0\u6548\uff0c\u8d2d\u7269\u8005\u65e0\u6cd5\u4f7f\u7528\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-experience-types\">\n<h2 id=\"experience-types\"><span>\u7ecf\u9a8c\u7c7b\u578b<\/span><\/h2>\n<div>\n<p><span>\u5e7f\u544a\u6d3b\u52a8\u53ef\u4ee5\u5305\u542b\u591a\u79cd\u4f53\u9a8c\u3002\u5f53\u5e03\u5170\u767b\u5c06\u591a\u4e2a\u4fc3\u9500\u7ecf\u9a8c\u4e0e\u4e00\u4e2a\u5e7f\u544a\u7cfb\u5217\u76f8\u5173\u8054\u65f6\uff0c\u4ed6\u53ef\u4ee5\u5728\u4efb\u4f55\u7279\u5b9a\u65f6\u95f4\u83b7\u5f97\u6240\u6709\u8fd0\u884c\u7ecf\u9a8c\u7684\u5355\u4e00\u89c6\u56fe\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-campaigns-and-promotions\/b2c-explore-campaigns-and-experience-types\/images\/21d15c52f5a2dc0461941ec11bd66c93_cc-campaigns-diagram-1.png\" alt=\"B2C Commerce\u5e7f\u544a\u7cfb\u5217\u5305\u542b\u8d2d\u7269\u8005\u5fc5\u987b\u5177\u5907\u7684\u7ecf\u9a8c\u3002\" \/><\/p>\n<p><span>\u867d\u7136\u672c\u6a21\u5757\u7684\u91cd\u70b9\u662f\u63d0\u5347\u4f53\u9a8c\uff0c\u4f46\u5e03\u5170\u767b\u8ba1\u5212\u7a0d\u540e\u6dfb\u52a0\u5185\u5bb9\u4f4d\u7f6e\u548c\u6392\u5e8f\u89c4\u5219\u4f53\u9a8c\u3002\u4e0d\u8fc7\uff0c\u91cd\u8981\u7684\u662f\uff0c\u4ed6\u5fc5\u987b\u4e86\u89e3\u8fd9\u4e9b\u7ecf\u5386\u5982\u4f55\u9002\u5408\u4ed6\u7684\u6574\u4f53\u7ade\u9009\u6d3b\u52a8\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u4ed6\u6b63\u5728\u8003\u8651\u7684\u4e00\u4e9b\u7ecf\u9a8c\u3002<\/span><\/p>\n<div>\n<table class=\"featureTable sort_table\">\n<thead class=\"thead sorted\" align=\"left\">\n<tr>\n<th id=\"d108378e165\"><span>\u7ecf\u9a8c<\/span><\/th>\n<th id=\"d108378e168\"><span>\u63cf\u8ff0<\/span><\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"tbody\">\n<tr>\n<td><span>\u5185\u5bb9\u680f<\/span><\/td>\n<td><span>\u4e00\u4e2a\u65b0\u7684\u9996\u9875\u6a2a\u5e45\u5e7f\u544a\u4fc3\u9500<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u6392\u5e8f\u89c4\u5219<\/span><\/td>\n<td><span>\u9996\u5148\u6309\u6e05\u5173\u9879\u76ee\u5bf9\u4ea7\u54c1\u8fdb\u884c\u5206\u7c7b<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u664b\u5347<\/span><\/td>\n<td><span>\u8ba2\u5355\u6ee1$ 100\u514d\u8fd0\u8d39<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u664b\u5347<\/span><\/td>\n<td><span>Brand-X\u8dd1\u978b\u51cf20\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u664b\u5347<\/span><\/td>\n<td><span>\u8ba2\u5355\u6ee1$ 50\u53ef\u83b7\u5f9715\uff05\u7684\u6298\u6263<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span>\u5e03\u5170\u767b\u5df2\u7ecf\u5728\u81ea\u5df1\u7684\u5e97\u9762\u4e2d\u4f7f\u7528\u4e86\u5185\u5bb9\u4f4d\u7f6e\u548c\u6392\u5e8f\u89c4\u5219\u3002\u60a8\u65e0\u9700\u5728\u5e7f\u544a\u7cfb\u5217\u4e2d\u914d\u7f6e\u5185\u5bb9\u4f4d\u7f6e\u548c\u6392\u5e8f\u89c4\u5219\u3002\u4f46\u662f\u73b0\u5728\uff0c\u4ed6\u5e0c\u671b\u4ee5\u66f4\u52a0\u96c6\u4e2d\u7684\u65b9\u5f0f\u4f7f\u7528\u5b83\u4eec\uff0c\u4f5c\u4e3a\u4ed6\u6574\u4f53\u4e3b\u9898\u7684\u4e00\u90e8\u5206\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-content-slots\">\n<h2 id=\"content-slots\"><span>\u5185\u5bb9\u7248\u4f4d<\/span><\/h2>\n<div>\n<p><span>\u5185\u5bb9\u4f4d\u7f6e\u662f\u5e97\u9762\u4e2d\u7684\u9884\u914d\u7f6e\u4f4d\u7f6e\uff0c\u60a8\u53ef\u4ee5\u5728\u5176\u4e2d\u5c55\u793a\u4ea7\u54c1\uff0c\u7c7b\u522b\uff0c\u5185\u5bb9\u8d44\u4ea7\uff0c\u9759\u6001HTML\u6216\u4ea7\u54c1\u63a8\u8350\u3002\u5185\u5bb9\u8d44\u4ea7\u53ef\u4ee5\u662fFlash\u56fe\u5f62\uff0c\u4ea7\u54c1\u8f6e\u64ad\u6216\u8425\u9500\u56fe\u5f62\u3002\u8fd9\u662f\u4ed6\u4f7f\u4ea7\u54c1\u8131\u9896\u800c\u51fa\u7684\u5730\u65b9\u3002<\/span><\/p>\n<p><span>\u5e03\u5170\u767b\u5e0c\u671b\u5728\u9996\u9875\u6a2a\u5e45\u5185\u5bb9\u680f\u548c\u7c7b\u522b\u76ee\u6807\u7f51\u9875\u6a2a\u5e45\u5185\u5bb9\u680f\u4e0a\u663e\u793a\u6709\u5173\u6625\u5b63\u8fd0\u52a8\u670d\u88c5\u7684\u4ee4\u4eba\u5174\u594b\u7684\u65b0\u5185\u5bb9\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-sorting-rules\">\n<h2 id=\"sorting-rules-and-keyword-search-sorting-rules\"><span>\u6392\u5e8f\u89c4\u5219\u548c\u5173\u952e\u5b57\u641c\u7d22\u6392\u5e8f\u89c4\u5219<\/span><\/h2>\n<div>\n<p><span>\u6392\u5e8f\u89c4\u5219\u4f7f\u60a8\u53ef\u4ee5\u63a7\u5236\u641c\u7d22\u540e\u6216\u67e5\u770b\u7c7b\u522b\u5217\u8868\u9875\u9762\u65f6\u4ea7\u54c1\u5728\u5e97\u9762\u4e2d\u663e\u793a\u7684\u987a\u5e8f\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u901a\u8fc7\u4f7f\u67d0\u4e9b\u4ea7\u54c1\u51fa\u73b0\u5728\u8d2d\u7269\u8005\u7684\u9876\u90e8\u6765\u5438\u5f15\u4ed6\u4eec\u7684\u6ce8\u610f\u3002\u60a8\u53ef\u4ee5\u914d\u7f6e\u6392\u5e8f\u89c4\u5219\u6216\u5173\u952e\u5b57\u641c\u7d22\u6392\u5e8f\u89c4\u5219\u3002\u6392\u5e8f\u89c4\u5219\u4f53\u9a8c\u9700\u8981\u4e00\u4e2a\u7c7b\u522b\uff0c\u800c\u5173\u952e\u5b57\u641c\u7d22\u4f53\u9a8c\u4e0d\u4f7f\u7528\u7c7b\u522b\u3002\u4e00\u4e2a\u4f53\u9a8c\u53ea\u80fd\u6709\u4e00\u4e2a\u5173\u952e\u5b57\u641c\u7d22\u6392\u5e8f\u89c4\u5219\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u4f7f\u7528\u5355\u4e2a\u5c5e\u6027\u6216\u591a\u4e2a\u5c5e\u6027\u7684\u52a0\u6743\u6df7\u5408\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u6392\u5e8f\u3002<\/span><\/p>\n<p><span>\u8fd9\u662f\u5e03\u5170\u767b\u60f3\u505a\u7684\u5176\u4ed6\u4e00\u4e9b\u4f8b\u5b50\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u52a8\u6001\u6392\u5e8f\u89c4\u5219\uff1a<\/span><\/strong><span>\u4f7f\u7528\u6536\u5165\uff0c\u8ba2\u8d2d\u5355\u4f4d\u548c\u8f6c\u5316\u7387\u7684\u7545\u9500\u4e66\u6392\u5e8f\u89c4\u5219\u3002\u4f7f\u7528\u6b64\u89c4\u5219\u7c7b\u578b\u53ef\u786e\u4fdd\u6700\u7545\u9500\u7684\u5546\u54c1\u4f4d\u4e8e\u641c\u7d22\u7ed3\u679c\u5217\u8868\u7684\u9876\u90e8\u3002<\/span><\/li>\n<li><strong><span>\u7c7b\u522b\u4f4d\u7f6e\uff1a\u7c7b\u522b<\/span><\/strong><span>\u7684\u7279\u5b9a\u6392\u5e8f\u987a\u5e8f\u3002\u4ed6\u53ef\u4ee5\u5c06Brand-X\u8dd1\u978b\u653e\u5728\u641c\u7d22\u7ed3\u679c\u5217\u8868\u7684\u9876\u90e8\u3002<\/span><\/li>\n<li><strong><span>\u641c\u7d22\u6392\u540d\uff1a<\/span><\/strong><span>\u7c7b\u522b\u4e2d\u5177\u6709\u6700\u9ad8\u76f8\u5173\u6027\u7684\u4ea7\u54c1\u663e\u793a\u5728\u5217\u8868\u9876\u90e8\u3002<\/span><\/li>\n<li><strong><span>\u641c\u7d22\u6392\u540d\uff1a<\/span><\/strong><span>\u00a0Brandon\u53ef\u4ee5\u4ece\u9ad8\u5230\u4f4e\u5bf9\u67d0\u4e9b\u4ea7\u54c1\u8fdb\u884c\u6392\u540d\uff0c\u56e0\u6b64\u6392\u540d\u8f83\u9ad8\u7684\u4ea7\u54c1\u4f4d\u4e8e\u641c\u7d22\u7ed3\u679c\u5217\u8868\u7684\u9876\u90e8\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5e03\u5170\u767b\u5df2\u7ecf\u4f7f\u7528\u7231\u56e0\u65af\u5766\u9884\u6d4b\u6392\u5e8f\u4f5c\u4e3a\u52a8\u6001\u5c5e\u6027\uff0c\u901a\u8fc7\u9884\u6d4b\u60c5\u62a5\u5411\u8d2d\u7269\u8005\u63d0\u4f9b\u91cf\u8eab\u5b9a\u5236\u7684\u76f8\u5173\u641c\u7d22\u7ed3\u679c\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-promotions\">\n<h2 id=\"promotions\"><span>\u4fc3\u9500\u6d3b\u52a8<\/span><\/h2>\n<div>\n<p><span>B2C Commerce\u4fc3\u9500\u662f\u4e00\u7ec4\u89c4\u5219\uff0c\u7528\u4e8e\u5b9a\u4e49\u8d2d\u7269\u8005\u5982\u4f55\u4ee5\u53ca\u4f55\u65f6\u83b7\u5f97\u6298\u6263\u4ee5\u53ca\u8be5\u6298\u6263\u7684\u8be6\u7ec6\u4fe1\u606f\u3002\u8fd9\u662f\u4e09\u79cd\u4fc3\u9500\u7c7b\u578b\uff08\u6216\u7c7b\uff09\uff1a\u4ea7\u54c1\u4fc3\u9500\uff081\uff09\uff0c\u8ba2\u5355\u4fc3\u9500\uff082\uff09\u548c\u8fd0\u8f93\u4fc3\u9500\uff083\uff09\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-campaigns-and-promotions\/b2c-explore-campaigns-and-experience-types\/images\/4cb3bee7a6b2bfed6fd3215853ae2391_dresspursetruck-08.png\" alt=\"\u4fc3\u9500\u53ef\u4ee5\u9488\u5bf9\u4ea7\u54c1\uff08\u5982\u793c\u670d\u6240\u793a\uff09\uff0c\u8ba2\u5355\uff08\u5982\u8d2d\u7269\u888b\u6240\u793a\uff09\u6216\u8fd0\u8f93\uff08\u5982\u5361\u8f66\u6240\u793a\uff09\u3002\" \/><\/p>\n<p><span>\u5e03\u5170\u767b\u60f3\u63d0\u4f9b\u8fd9\u4e9b\u4fc3\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u4ea7\u54c1\uff1a<\/span><\/strong><span>\u00a0Brand-X SuperSpeed\u8dd1\u6b65\u978b20\uff05\u7684\u6298\u6263<\/span><\/li>\n<li><strong><span>\u4ea7\u54c1\uff1a<\/span><\/strong><span>\u4e70\u4e00\u9001\u4e00\uff0c\u6298\u534a\u4ef7Brand-Y Xcel\u8fd0\u52a8\u77ed\u88e4\u548cT\u6064<\/span><\/li>\n<li><strong><span>\u4ea7\u54c1\uff1a<\/span><\/strong><span>\u5e26\u4e00\u53cc\u68d2\u7403\u978b\u7684\u514d\u8d39\u68d2\u7403<\/span><\/li>\n<li><strong><span>\u8ba2\u5355\uff1a<\/span><\/strong><span>\u8ba2\u5355\u6ee1$ 50\u53ef<strong>\u4eab\u53d7<\/strong>15\uff05\u7684\u6298\u6263<\/span><\/li>\n<li><strong><span>\u9001\u8d27\uff1a<\/span><\/strong><span>\u8ba2\u5355\u6ee1$ 100\u514d\u8d39\u9001\u8d27<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-qualifiers\">\n<h2 id=\"whats-a-qualifier\"><span>\u4ec0\u4e48\u662f\u9884\u9009\u8d5b\uff1f<\/span><\/h2>\n<div>\n<p><span>\u5e03\u5170\u767b\u5fc5\u987b\u8003\u8651\u8d2d\u7269\u8005\u5982\u4f55\u83b7\u5f97\u4fc3\u9500\u8d44\u683c\u3002\u9650\u5b9a\u8bcd\u53ef\u4ee5\u89e6\u53d1\u4fc3\u9500\uff0c\u53ef\u4ee5\u662f\u4f18\u60e0\u5238\uff0c\u5ba2\u6237\u7fa4\u6216\u6e90\u4ee3\u7801\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff0c\u8d2d\u7269\u8005\u53ef\u4ee5\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u83b7\u5f97\u4f18\u60e0\u5238\u4ee3\u7801\uff0c\u6216\u8005\u53ef\u4ee5\u6839\u636e\u4ed6\u4eec\u7684\u4eba\u53e3\u7edf\u8ba1\u6216\u6210\u5458\u8eab\u4efd\u6210\u4e3a\u5ba2\u6237\u7ec4\u7684\u4e00\u90e8\u5206\uff0c\u6216\u8005\u7531\u4e8e\u4ece\u8bf8\u5982Google\u4e4b\u7c7b\u7684\u4f1a\u5458\u7ec4\u7ec7\u5bfc\u822a\u800c\u53ef\u4ee5\u4eab\u53d7\u6298\u6263\u3002Cookie\u4e2d\u5d4c\u5165\u7684\u6e90\u4ee3\u7801\u4f1a\u89e6\u53d1\u6298\u6263\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-campaigns-and-promotions\/b2c-explore-campaigns-and-experience-types\/images\/247fba236e1b1156aa3b534d98ac4fed_cc-campaigns-diagram-3.png\" alt=\"\u4e09\u4e2a\u9650\u5b9a\u7b26\uff1a\u4f18\u60e0\u5238\uff0c\u5ba2\u6237\u7ec4\u548c\u6e90\u4ee3\u7801\u3002\" \/><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u4e3a\u4fc3\u9500\u8bbe\u7f6e\u591a\u4e2a\u9650\u5b9a\u7b26\u3002\u4f8b\u5982\uff0cBrandon\u5e0c\u671b\u63d0\u4f9bBrand-X SuperSpeed\u8dd1\u6b65\u978b20\uff05\u7684\u6298\u6263\u3002\u8981\u7b26\u5408\u8d44\u683c\uff0c\u8d2d\u7269\u8005\u5fc5\u987b\u662f\u201c\u5fe0\u8bda\u5ea6\u8ba1\u5212\u201d\u4f1a\u5458\uff0c\u5e76\u8f93\u5165\u4ed6\u4eec\u5728\u7535\u5b50\u90ae\u4ef6\u4e2d\u6536\u5230\u7684\u4f18\u60e0\u5238\u4ee3\u7801\u3002<\/span><\/p>\n<p><span>\u8d85\u7ea7\u6709\u9488\u5bf9\u6027\uff01<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-build-playbook\">\n<h2 id=\"build-the-playbook\"><span>\u5efa\u7acb\u5267\u672c<\/span><\/h2>\n<div>\n<p><span>\u5e03\u5170\u767b\u7684\u7ade\u9009\u6d3b\u52a8\u4e0d\u4ec5\u4ec5\u662f\u4e00\u4e2a\u914d\u7f6e\u3002\u8fd9\u662f\u4ed6\u8bbe\u8ba1\u548c\u5b9e\u65bd\u7684\u5b8c\u6574\u7a0b\u5e8f\u3002\u4ed6\u5fc5\u987b\u8003\u8651\u56fe\u5f62\uff0c\u65f6\u95f4\u8868\uff0c\u4ea7\u54c1\uff0c\u7c7b\u522b\uff0c\u8425\u9500\u6765\u6e90\u548c\u5e97\u9762\u9875\u9762\u4f4d\u7f6e\u3002\u4ed6\u5230\u5e95\u5c06\u7ade\u9009\u8d44\u4ea7\u653e\u5728\u54ea\u91cc\uff1f<\/span><\/p>\n<p><span>\u5e03\u5170\u767b\u521b\u4f5c\u4e86\u4e00\u90e8\u5267\u672c\u3002\u5230\u76ee\u524d\u4e3a\u6b62\uff0c\u8fd9\u662f\u4ed6\u7684\u7ade\u9009\u6d3b\u52a8\u3002<\/span><\/p>\n<div>\n<table class=\"featureTable sort_table\">\n<tbody class=\"tbody\">\n<tr>\n<td><\/td>\n<td><strong class=\"ph\"><span>\u63cf\u8ff0<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>\u65f6\u95f4\u8868<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span>\u5e7f\u544a\u6d3b\u52a8\u65f6\u95f4\u8868\uff08\u5f00\u59cb\u548c\u7ed3\u675f\u65e5\u671f\u548c\u65f6\u95f4\uff09\u3002<\/span><\/td>\n<td>\n<ul>\n<li><span>\u6625\u5b63\u670d\u88c5\u8fd0\u52a8<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span>1\u670815\u65e5\u81f33\u670815\u65e5<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u6240\u9700\u8d44\u4ea7<\/span><\/td>\n<td>\n<ul>\n<li><span>\u6f14\u5458\u7a7f\u7740\u6709\u9488\u5bf9\u6027\u7684\u4ea7\u54c1\u7684\u7167\u7247<\/span><\/li>\n<li><span>\u6bcf\u5f20\u7167\u7247\u7684\u8425\u9500\u6807\u7b7e\u548c\u5185\u5bb9<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span>\u4e0d\u9002\u7528<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u4fc3\u9500\u6d3b\u52a8<\/span><\/td>\n<td>\n<ul>\n<li><span>Brand-X SuperSpeed\u8dd1\u6b65\u978b20\uff05\u7684\u6298\u6263<\/span><\/li>\n<li><span>\u4e70\u4e00\u9001\u4e00Brand-Y Xcel\u8fd0\u52a8\u77ed\u88e4\u548cT\u6064\u534a\u4ef7<\/span><\/li>\n<li><span>\u8d60\u9001\u4e00\u53cc\u68d2\u7403\u978b\u514d\u8d39\u68d2\u7403<\/span><\/li>\n<li><span>\u8ba2\u5355\u6ee1$ 50\u53ef\u83b7\u5f9715\uff05\u7684\u6298\u6263<\/span><\/li>\n<li><span>\u8ba2\u5355\u6ee1$ 100\u514d\u8fd0\u8d39<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li><span>1\u670815\u65e5\u81f33\u670815\u65e5<\/span><\/li>\n<li><span>1\u670820\u65e5\u81f33\u670820\u65e5<\/span><\/li>\n<li><span>2\u670815\u65e5\u81f33\u670815\u65e5<\/span><\/li>\n<li><span>1\u670815\u65e5\u81f33\u670815\u65e5<\/span><\/li>\n<li><span>1\u670815\u65e5\u81f33\u670815\u65e5<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span>\u4ea7\u54c1\u548c\u7c7b\u522b<\/span><\/td>\n<td><span>\u4ea7\u54c1\u5c55\u793a<\/span><\/p>\n<ul>\n<li><span>Brand-X SuperSpeed\u8dd1\u6b65\u978b<\/span><\/li>\n<li><span>Brand-Y Xcel\u8fd0\u52a8\u77ed\u88e4\u548cT\u6064<\/span><\/li>\n<li><span>\u68d2\u7403\u978b<\/span><\/li>\n<\/ul>\n<p><span>\u7c7b\u522b\u6216\u5b50\u7c7b\u522b<\/span><\/p>\n<ul>\n<li><span>\u4f53\u80b2<\/span>\n<ul>\n<li><span>\u68d2\u7403<\/span><\/li>\n<li><span>\u8dd1\u6b65<\/span><\/li>\n<\/ul>\n<\/li>\n<li><span>\u670d\u9970<\/span>\n<ul>\n<li><span>\u978b\u7c7b<\/span><\/li>\n<li><span>\u77ed\u88e4<\/span><\/li>\n<li><span>\u4e0a\u8863<\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/td>\n<td><span>\u4e0d\u9002\u7528<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u542c\u4f17<\/span><\/td>\n<td>\n<ul>\n<li><span>\u4f1a\u5458\u8ba1\u5212\u4f1a\u5458<\/span><\/li>\n<li><span>\u65b0\u8d2d\u7269\u8005<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li><span>1\u670815\u65e5\u81f32\u670815\u65e5<\/span><\/li>\n<li><span>2\u670815\u65e5\u81f33\u670815\u65e5<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span>\u8425\u9500\u6765\u6e90<\/span><\/td>\n<td>\n<ul>\n<li><span>\u8c37\u6b4c<\/span><\/li>\n<li><span>\u4e9a\u9a6c\u5b59<\/span><\/li>\n<\/ul>\n<\/td>\n<td>\n<ul>\n<li><span>1\u670815\u65e5\u81f33\u670815\u65e5<\/span><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<tr>\n<td><span>\u8baf\u606f\u4f4d\u7f6e<\/span><\/td>\n<td>\n<ul>\n<li><span>\u4e3b\u9875<\/span><\/li>\n<li><span>\u8d2d\u7269\u8f66\u9875\u9762<\/span><\/li>\n<\/ul>\n<\/td>\n<td><span>\u4e0d\u9002\u7528<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span>\u4ed6\u5df2\u7ecf\u4e3a\u4e0b\u4e00\u573a\u7ade\u9009\u5145\u6ee1\u4e86\u60f3\u6cd5\u3002\u4f46\u662f\u9996\u5148\uff0c\u4ed6\u9700\u8981\u914d\u7f6e\u8fd9\u4e2a\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-process\">\n<h2 id=\"whats-the-process\"><span>\u4ec0\u4e48\u8fc7\u7a0b\uff1f<\/span><\/h2>\n<div>\n<p><span>\u5e03\u5170\u767b\u9996\u5148\u521b\u5efa\u5e7f\u544a\u7cfb\u5217\u3002\u4f46\u662f\u968f\u540e\u4ed6\u5fc5\u987b\u505c\u6b62\u5e76\u521b\u5efa\u9884\u9009\u8d5b\uff0c\u7136\u540e\u518d\u6b21\u505c\u6b62\u4ee5\u521b\u5efa\u4fc3\u9500\u3002<\/span><\/p>\n<p><span>\u56e0\u4e3a\u4ed6\u5df2\u7ecf\u8ba1\u5212\u4e86\u4e00\u79cd\u8be6\u7ec6\u7684\u65b9\u6cd5\uff0c\u6240\u4ee5\u8fd9\u662f\u4e00\u79cd\u66f4\u6709\u6548\u7684\u65b9\u6cd5\u3002<\/span><\/p>\n<ol>\n<li><span>\u521b\u5efa\u9650\u5b9a\u8bcd\u3002<\/span><\/li>\n<li><span>\u521b\u9020\u7ecf\u9a8c\u3002<\/span><\/li>\n<li><span>\u521b\u5efa\u5e7f\u544a\u6d3b\u52a8\u3002<\/span><\/li>\n<\/ol>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-campaigns-and-promotions\/b2c-explore-campaigns-and-experience-types\/images\/debd4ff83492ac6dc74c103f251882a6_cc-campaigns-diagram-2.png\" alt=\"\u521b\u5efa\u9650\u5b9a\u8bcd\uff0c\u7136\u540e\u4f53\u9a8c\uff0c\u7136\u540e\u8fdb\u884c\u7ade\u9009\u3002\" \/><\/p>\n<\/div>\n<\/div>\n<div id=\"b2c-explore-campaigns-experience-types-next-steps\">\n<h2 id=\"next-steps\"><span>\u4e0b\u4e00\u6b65<\/span><\/h2>\n<div>\n<p><span>\u5728\u8fd9\u4e2a\u5355\u5143\u4e2d\uff0cBrandon Wilson\u4e86\u89e3\u4e86B2C Commerce\u7684\u6d3b\u52a8\u548c\u7ecf\u9a8c\u3002\u4ed6\u5236\u5b9a\u4e86\u4e00\u4e2a\u7ade\u9009\u8ba1\u5212\uff0c\u91cd\u70b9\u653e\u5728\u664b\u5347\u548c\u9884\u9009\u8d5b\u4e0a\u3002\u5728\u4e0b\u4e00\u4e2a\u5355\u5143\u4e2d\uff0c\u4ed6\u521b\u5efa\u4e86\u9884\u9009\u8d5b\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5b66\u4e60\u76ee\u6807 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