{"id":2546,"date":"2020-12-26T21:39:12","date_gmt":"2020-12-26T13:39:12","guid":{"rendered":"http:\/\/www.salesforcecrm.cn\/?p=2546"},"modified":"2020-12-26T21:39:12","modified_gmt":"2020-12-26T13:39:12","slug":"salesforce-b2c%e5%95%86%e5%ae%b6%e8%b4%b8%e6%98%93-%e4%ba%86%e8%a7%a3%e6%9c%89%e5%85%b3b2c%e5%95%86%e4%b8%9a%e6%b4%bb%e5%8a%a8%e5%92%8c%e4%bf%83%e9%94%80%e7%9a%84%e4%bf%a1%e6%81%af","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=2546","title":{"rendered":"Salesforce B2C\u5546\u5bb6\u8d38\u6613 &#8211; \u4e86\u89e3\u6709\u5173B2C\u5546\u4e1a\u6d3b\u52a8\u548c\u4fc3\u9500\u7684\u4fe1\u606f"},"content":{"rendered":"<div>\n<h2 id=\"learning-objectives\"><span>\u5b66\u4e60\u76ee\u6807<\/span><\/h2>\n<div>\n<div><span>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li><span>\u63cf\u8ff0\u8fd0\u52a8\u4e0e\u4fc3\u9500\u7684\u5173\u7cfb\u3002<\/span><\/li>\n<li><span>\u5217\u51fa\u60a8\u53ef\u4ee5\u914d\u7f6e\u7684\u4e3b\u8981\u4fc3\u9500\u7c7b\u578b\u3002<\/span><\/li>\n<li><span>\u5217\u51faSalesforce B2C Commerce\u4fc3\u9500\u9650\u5b9a\u8bcd\u3002<\/span><\/li>\n<li><span>\u5217\u51fa\u60a8\u53ef\u4ee5\u63a7\u5236\u4fc3\u9500\u7684\u65b9\u5f0f\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cc-digital-merch-promo-intro\">\n<h2 id=\"introduction\"><span>\u4ecb\u7ecd<\/span><\/h2>\n<div>\n<p><span>\u6bcf\u4e2a\u4eba\u90fd\u559c\u6b22\u6253\u6298\u3002\u501f\u52a9\u4e1a\u52a1\u7ba1\u7406\u5668\uff0c\u60a8\u53ef\u4ee5\u521b\u5efa\u53ef\u89c2\u7684\u6298\u6263\uff0c\u4ece\u800c\u4fc3\u8fdb\u9500\u552e\u5e76\u4f7f\u8d2d\u7269\u8005\u6ee1\u610f\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/cc-digital-merchandising\/digital-campaigns-and-promotions\/images\/da9c0ba72c98f4fed880679550921ec7_free-ground-shipping.png\" alt=\"\u514d\u8d39\u9646\u8fd0\" \/><\/p>\n<p><span>\u5728\u4e1a\u52a1\u7ba1\u7406\u5668\u4e2d\uff0c\u60a8\u5c06\u6298\u6263\u914d\u7f6e\u4e3a\u4fc3\u9500\uff0c\u7136\u540e\u5c06\u591a\u4e2a\u4fc3\u9500\u5206\u7ec4\u5230\u5e7f\u544a\u7cfb\u5217\u4e2d\u3002\u4f8b\u5982\uff0c\u521b\u5efa\u4e00\u4e2a\u5e7f\u544a\u6d3b\u52a8\u6765\u63a8\u5e7f\u65b0\u7684\u6625\u5b63\u670d\u88c5\uff0c\u4f8b\u5982\u82b1\u6735\u8fde\u8863\u88d9\uff0c\u8f7b\u4fbf\u7684\u88e4\u5b50\u548c\u96e8\u8863\u3002\u8fd9\u662f\u60a8\u63d0\u4f9b\u7684\u4e00\u4e9b\u4fc3\u9500\u6d3b\u52a8\u3002<\/span><\/p>\n<ul>\n<li><span>\u514d\u8d39\u9001\u8d27\u7ed9\u5728\u9009\u5b9a\u670d\u88c5\u4e0a\u82b1\u8d39\u8d85\u8fc7\u7279\u5b9a\u91d1\u989d\u7684\u8d2d\u7269\u8005\u3002<\/span><\/li>\n<li><span>\u4e70\u4e00\u9001\u4e00\uff0c\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u7684\u4f18\u60e0\u5238\u53ef\u514d\u8d39\u83b7\u5f97\u6240\u6709\u82b1\u6735\u8fde\u8863\u88d9\u3002<\/span><\/li>\n<li><span>\u8d2d\u4e70\u4e00\u6761\u5361\u5176\u8272\u88e4\u5b50\uff0c\u53ef\u5728\u4e0b\u4e00\u6761\u4e2d\u83b7\u5f9750\uff05\u7684\u6298\u6263\u3002<\/span><\/li>\n<li><span>\u4e70\u4e09\u4ef6\u96e8\u8863\uff0c\u5373\u53ef\u83b7\u5f9720\uff05\u7684\u6298\u6263\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u60a8\u53ef\u4ee5\u914d\u7f6e\u8d2d\u7269\u8005\u6709\u8d44\u683c\u83b7\u5f97\u6298\u6263\u7684\u65b9\u5f0f\u3002\u4f8b\u5982\uff0c\u4f18\u60e0\u5238\u662f\u4e00\u79cd\u9650\u5b9a\u8bcd\uff0c\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u7684\u4f18\u60e0\u5238\u4f1a\u8ba9\u8d2d\u7269\u8005\u5f97\u5230\u90a3\u4e9b\u6f02\u4eae\u7684\u8863\u670d\uff01<\/span><\/p>\n<p><span>\u56e0\u6b64\uff0c\u6d3b\u52a8\u5305\u542b\u4fc3\u9500\uff0c\u800c\u4fc3\u9500\u662f\u7531\u9650\u5b9a\u8bcd\u89e6\u53d1\u7684\u3002\u8ba9\u6211\u4eec\u770b\u770b\u5b83\u662f\u5982\u4f55\u5de5\u4f5c\u7684\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"cc-digital-merch-promo-campaigns\">\n<h2 id=\"campaigns\"><span>\u6218\u5f79<\/span><\/h2>\n<div>\n<p><span>\u5e7f\u544a\u7cfb\u5217\u662f\u8d2d\u7269\u8005\u53ef\u4ee5\u5728\u5e97\u9762\u4e2d\u83b7\u5f97\u7684\u9884\u5b9a\u4f53\u9a8c\u7684\u96c6\u5408\u3002\u60a8\u53ef\u4ee5\u5728\u5e7f\u544a\u7cfb\u5217\u4e2d\u521b\u5efa\u4e09\u79cd\u7c7b\u578b\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u4fc3\u9500\uff1a\u00a0<\/span><\/strong><span>\u4fc3\u9500\u662f\u6298\u6263\u3002\u4e00\u5206\u949f\u540e\uff0c\u6211\u4eec\u5c06\u8be6\u7ec6\u8ba8\u8bba\u5b83\u4eec\u3002<\/span><\/li>\n<li><strong><span>\u63d2\u69fd\u914d\u7f6e<\/span><\/strong><strong><span>\uff1a\u00a0<\/span><\/strong><span>\u63d2\u69fd\u662f\u5e97\u9762\u4e2d\u7684\u7279\u5b9a\u4f4d\u7f6e\uff0c\u7528\u4e8e\u663e\u793a\u5185\u5bb9\u5e76\u6267\u884c\u67d0\u4e9b\u64cd\u4f5c\u3002\u4f8b\u5982\uff0c\u6a2a\u5e45\u663e\u793a\u4e00\u4e2a\u6234\u7ea2\u8272\u5e3d\u5b50\u7684\u5b69\u5b50\uff0c\u4e0a\u9762\u5199\u7740\u201c\u6240\u6709\u5b69\u5b50\u7684\u5e3d\u5b50\u629850\uff05\u201d\u7684\u6587\u5b57\u3002\u5f53\u8d2d\u7269\u8005\u5355\u51fb\u6a2a\u5e45\u65f6\uff0c\u641c\u7d22\u7ed3\u679c\u5c06\u663e\u793a\u4e00\u4e2a\u513f\u7ae5\u5e3d\u5b50\u5217\u8868\u3002<\/span><\/li>\n<li><strong><span>\u6392\u5e8f\u89c4\u5219<\/span><\/strong><strong><span>\uff1a\u00a0<\/span><\/strong><span>\u6211\u4eec\u5728\u4e0a\u4e00\u5355\u5143\u4e2d\u4ecb\u7ecd\u4e86\u6392\u5e8f\u89c4\u5219\u3002\u6392\u5e8f\u89c4\u5219\u53ef\u8ba9\u60a8\u6216\u60a8\u7684\u8d2d\u7269\u8005\u4ee5\u67d0\u79cd\u65b9\u5f0f\u5bf9\u641c\u7d22\u7ed3\u679c\u8fdb\u884c\u91cd\u65b0\u6392\u5e8f\uff0c\u4f8b\u5982\u4ee5\u6700\u4f4e\u4ef7\u683c\u4e3a\u5148\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5728\u672c\u5355\u5143\u4e2d\uff0c\u6211\u4eec\u4e13\u6ce8\u4e8e\u63a8\u5e7f\u7ecf\u9a8c\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u5b89\u6392\u5177\u6709\u7279\u5b9a\u5f00\u59cb\u65e5\u671f\u548c\u7ed3\u675f\u65e5\u671f\u7684\u5e7f\u544a\u7cfb\u5217\uff0c\u4e5f\u53ef\u4ee5\u8fde\u7eed\u8fd0\u884c\u5b83\u4eec\u3002\u4f7f\u7528\u4e00\u9879\u8bbe\u7f6e\u542f\u7528\u6216\u7981\u7528\u5e7f\u544a\u7cfb\u5217\u3002\u60a8\u53ef\u4ee5\u4e3a\u4fc3\u9500\u6d3b\u52a8\u63d0\u4f9b\u4e0e\u5e7f\u544a\u6d3b\u52a8\u76f8\u540c\u7684\u65f6\u95f4\u8868\uff0c\u4e5f\u53ef\u4ee5\u5728\u5e7f\u544a\u6d3b\u52a8\u671f\u95f4\u5185\u7ed9\u72ec\u7acb\u7684\u65f6\u95f4\u8868\u3002\u4f8b\u5982\uff0c\u60a8\u53ef\u4ee5\u5b89\u6392\u4e00\u7cfb\u5217\u7684\u4fc3\u9500\u6d3b\u52a8\uff0c\u8fd9\u4e9b\u4fc3\u9500\u6d3b\u52a8\u5728\u60a8\u7684\u5e7f\u544a\u7cfb\u5217\u4e2d\u4e00\u4e2a\u63a5\u4e00\u4e2a\u5730\u542f\u52a8\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u901a\u8fc7\u5206\u914d\u9884\u9009\u8d5b\u548c\u6392\u540d\u6765\u63a7\u5236\u664b\u5347\u3002\u9650\u5b9a\u8bcd\u786e\u5b9a\u8c01\u83b7\u5f97\u6298\u6263\uff0c\u800c\u7b49\u7ea7\u5219\u63a7\u5236\u540c\u65f6\u5e94\u7528\u591a\u4e2a\u4fc3\u9500\u7684\u4f18\u5148\u7ea7\u3002\u6211\u4eec\u7a0d\u540e\u4f1a\u8be6\u7ec6\u8ba8\u8bba\u5982\u4f55\u63a7\u5236\u4fc3\u9500\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"cc-digital-merch-promo-promotions\">\n<h2 id=\"promotions\"><span>\u4fc3\u9500\u6d3b\u52a8<\/span><\/h2>\n<div>\n<p><span>\u5728B2C Commerce\u4e2d\uff0c\u60a8\u521b\u5efa\u4fc3\u9500\u4ee5\u5b9a\u4e49\u7528\u4e8e\u7ba1\u7406\u6298\u6263\u7684\u89c4\u5219\u3002\u60a8\u95ee\u4e09\u4e2a\u57fa\u672c\u95ee\u9898\u3002<\/span><\/p>\n<ol>\n<li><span>\u4ec0\u4e48\u662f\u664b\u5347\u73ed\uff1f<\/span><\/li>\n<li><span>\u6298\u6263\u7c7b\u578b\u662f\u4ec0\u4e48\uff1f<\/span><\/li>\n<li><span>\u6709\u4ec0\u4e48\u6298\u6263\uff1f<\/span><\/li>\n<\/ol>\n<p><span>\u89c4\u5219\u4ee3\u8868\u7b54\u6848\u7684\u7ec4\u5408\u3002<\/span><\/p>\n<p><strong class=\"ph\"><span>\u664b\u5347\u73ed<\/span><\/strong><\/p>\n<p><span>\u6709\u4e09\u4e2a\u664b\u5347\u73ed\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u4ea7\u54c1<\/span><\/strong><strong><span>\uff1a\u00a0<\/span><\/strong><span>\u6253\u6298\u7684\u5355\u4e2a\u4ea7\u54c1<\/span><\/li>\n<li><strong><span>\u8ba2\u5355<\/span><\/strong><strong><span>\uff1a\u00a0<\/span><\/strong><span>\u6574\u4e2a\u8ba2\u5355\u7684\u6298\u6263<\/span><\/li>\n<li><strong><span>\u8fd0\u8d39<\/span><\/strong><strong><span>\uff1a\u00a0<\/span><\/strong><span>\u6298\u6263\u7684\u8fd0\u8d39<\/span><\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/cc-digital-merchandising\/digital-campaigns-and-promotions\/images\/ed9ce6059ed4c2a1e14c616bc0637c24_dresspursetruck-08.png\" alt=\"\u5706\u5708\u5305\u542b\u4ee3\u8868\u4ea7\u54c1\uff0c\u8ba2\u5355\u548c\u8fd0\u8f93\u4fc3\u9500\u7684\u8863\u670d\uff0c\u8d2d\u7269\u888b\u548c\u8d27\u8f66\" \/><\/p>\n<p><em class=\"ph\"><span>\u5706\u5708\u5305\u542b\u4e00\u4ef6\u8863\u670d\uff081\uff09\uff0c\u4e00\u4e2a\u8d2d\u7269\u888b\uff082\uff09\u548c\u4e00\u4e2a\u8d27\u8f66\uff083\uff09\uff0c\u5206\u522b\u4ee3\u8868\u4ea7\u54c1\uff0c\u8ba2\u5355\u548c\u8fd0\u8f93\u4fc3\u9500\u7c7b\u578b\u3002<\/span><\/em><\/p>\n<p><strong class=\"ph\"><span>\u6298\u6263\u7c7b\u578b<\/span><\/strong><\/p>\n<p><span>\u4ea7\u54c1\u4fc3\u9500\u662f\u6700\u590d\u6742\u7684\uff0c\u63d0\u4f9b\u6298\u6263\u7c7b\u578b\u9009\u62e9\u7684\u77e9\u9635\u3002\u8fd9\u4e9b\u662f\u4e1a\u52a1\u7ba1\u7406\u5668\u4e2d\u7684\u4ea7\u54c1\u4fc3\u9500\u6298\u6263\u7c7b\u578b\u3002<\/span><\/p>\n<div>\n<table class=\"featureTable sort_table\">\n<tbody class=\"tbody\">\n<tr>\n<td><strong class=\"ph\"><span>\u4f18\u60e0\u7c7b\u578b<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>\u4f8b<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span>\u6ca1\u6709\u5408\u683c\u4ea7\u54c1<\/span><\/td>\n<td><span>\u8d2d\u4e70\u54c1\u724cA\u8fde\u8863\u88d9\uff0c\u5373\u53ef\u83b7\u5f9710\uff05\u7684\u6298\u6263<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u5e26\u6709\u4e00\u5b9a\u6570\u91cf\u7684\u5408\u683c\u4ea7\u54c1<\/span><\/td>\n<td><span>\u5728\u84dd\u8272\u6761\u7eb9\u886c\u886b\u4e0a\u82b1\u8d3980\u7f8e\u5143\uff0c\u5373\u53ef\u4eab\u53d710\u7f8e\u5143\u7684\u6298\u6263<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u62e5\u6709\u8bb8\u591a\u5408\u683c\u4ea7\u54c1<\/span><\/td>\n<td><span>\u8d2d\u4e703\u4ef6\u84dd\u6761\u7eb9\u886c\u886b\uff0c\u514d\u8d39\u83b7\u5f97\u4e00\u6761\u9886\u5e26<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u7ed3\u5408\u5408\u683c\u4ea7\u54c1<\/span><\/td>\n<td><span>\u4e70\u88e4\u5b50\u548c\u886c\u886b\uff0c\u51cf10\u7f8e\u5143<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u4e70X \/\u4e70Y<\/span><\/td>\n<td><span>\u4e70\u88e4\u5b50\uff0c\u76ae\u5e26\u51cf20\uff05<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u8d2d\u4e70X\u548cY \/\u83b7\u53d6Z<\/span><\/td>\n<td><span>\u4e70\u4e00\u4ef6\u8863\u670d\u548c\u4e00\u4ef6\u6bdb\u8863\uff0c\u514d\u8d39\u83b7\u5f97\u4e00\u6761\u9879\u94fe<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u603b\u8ba1\u8d2d\u4e70X<\/span><\/td>\n<td><span>\u4ee5US $ 100\u7684\u4ef7\u683c\u8d2d\u4e70\u4e09\u4ef6A\u724c\u8fde\u8863\u88d9<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<p><span>\u8bbe\u7f6e\u8ba2\u5355\u4fc3\u9500\u89c4\u5219\u65f6\uff0c\u60a8\u53ef\u4ee5\u6307\u5b9a\u8d2d\u7269\u8005\u5fc5\u987b\u82b1\u8d39\u7684\u91d1\u989d\u6216\u8d2d\u7269\u8005\u5fc5\u987b\u8d2d\u4e70\u7684\u4ea7\u54c1\u6570\u91cf\u6216\u7ec4\u5408\u624d\u80fd\u83b7\u5f97\u6298\u6263\u3002\u60a8\u53ef\u4ee5\u4e3a\u6298\u6263\uff0c\u6298\u4ef7\uff0c\u8d60\u54c1\u6216\u8d60\u54c1\uff08\u5217\u8868\u6216\u89c4\u5219\uff09\u6298\u6263\u9009\u62e9\u914d\u7f6e\u8ba2\u5355\u4fc3\u9500\u89c4\u5219\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u6839\u636e\u8ba2\u5355\u6216\u8ba2\u5355\u4e2d\u7684\u5355\u4e2a\u4ea7\u54c1\u6216\u4ea7\u54c1\u7ec4\u5408\u6765\u5236\u5b9a\u8fd0\u8f93\u4fc3\u9500\u89c4\u5219\u3002\u60a8\u53ef\u4ee5\u7ed9\u7b26\u5408\u6761\u4ef6\u7684\u8d2d\u7269\u8005\u514d\u8d39\u6216\u6253\u6298\u7684\u8fd0\u8d39\u3002<\/span><\/p>\n<p><strong class=\"ph\"><span>\u6253\u6298<\/span><\/strong><\/p>\n<div><span>\u53ef\u7528\u6298\u6263\u56e0\u6298\u6263\u7c7b\u578b\u800c\u5f02\u3002\u8fd9\u662f\u60a8\u53ef\u4ee5\u63d0\u4f9b\u7684\u6298\u6263\u6e05\u5355\u3002<\/span><\/p>\n<ul>\n<li><span>\u6298\u4ef7<\/span><\/li>\n<li><span>\u91d1\u989d\u5173\u95ed<\/span><\/li>\n<li><span>\u56fa\u5b9a\u4ef7\u683c<\/span><\/li>\n<li><span>\u67d0\u4ef7\u76ee\u8868\u4e2d\u7684\u4ef7\u683c<\/span><\/li>\n<li><span>\u4ea7\u54c1\u9009\u9879\u6298\u4ef7\u767e\u5206\u6bd4<\/span><\/li>\n<li><span>\u8d60\u54c1<\/span><\/li>\n<li><span>\u9009\u62e9\u8d60\u54c1<\/span><\/li>\n<li><span>\u56fa\u5b9a\u4ef7\u683c\u8fd0\u8d39<\/span><\/li>\n<li><span>\u514d\u8d39\u9001\u8d27<\/span><\/li>\n<\/ul>\n<\/div>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/cc-digital-merchandising\/digital-campaigns-and-promotions\/images\/f3c295ebf2fd7bdde5c170115f34cd21_shoes-stacked.png\" alt=\"\u8d27\u67b6\u5c55\u793a\u978b\" width=\"625\" \/><\/p>\n<p><em class=\"ph\"><span>\u60a8\u53ef\u4ee5\u7ed9\u8d2d\u7269\u8005\u201c\u4e70\u4e00\u9001\u4e00\u201d\u7684\u6298\u6263\uff0c\u5982\u679c\u4ed6\u4eec\u8d2d\u4e70\u4e00\u53cc\u978b\uff0c\u4ed6\u4eec\u5c06\u514d\u8d39\u83b7\u5f97\u53e6\u4e00\u53cc\u76f8\u540c\u98ce\u683c\u7684\u978b\u3002<\/span><\/em><\/p>\n<\/div>\n<\/div>\n<div id=\"cc-digital-merch-promo-qualifiers\">\n<h2 id=\"qualifiers\"><span>\u8d44\u683c\u8d5b<\/span><\/h2>\n<div>\n<p><span>\u60a8\u53ef\u4ee5\u521b\u5efa\u9650\u5b9a\u8bcd\u6765\u63a7\u5236\u54ea\u4e9b\u5ba2\u6237\u53ef\u4ee5\u4eab\u53d7\u6298\u6263\u3002\u5728B2C Commerce\u4e2d\uff0c\u9650\u5b9a\u8bcd\u662f\u4f18\u60e0\u5238\uff0c\u5ba2\u6237\u7ec4\u548c\u6e90\u4ee3\u7801\u3002<\/span><\/p>\n<div>\n<table class=\"featureTable sort_table\">\n<tbody class=\"tbody\">\n<tr>\n<td><span>\u4f18\u60e0\u5238<\/span><\/td>\n<td><span>\u4f18\u60e0\u5238\u4f7f\u6301\u6709\u4eba\u4eab\u6709\u6298\u6263\u3002\u5728B2C Commerce\u4e2d\uff0c\u60a8\u53ef\u4ee5\u5c06\u4f18\u60e0\u5238\u914d\u7f6e\u4e3a\u4e00\u6b21\u6027\u4f7f\u7528\u6216\u591a\u6b21\u4f7f\u7528\u3002\u60a8\u53ef\u4ee5\u521b\u5efa\u4e00\u4e2a\u591a\u7528\u9014\u7684\u4f18\u60e0\u5238\uff0c\u8fd9\u79cd\u4f18\u60e0\u5238\u201c\u552e\u5b8c\u5373\u6b62\u201d\u3002\u60a8\u8fd8\u53ef\u4ee5\u521b\u5efa\u7cfb\u7edf\u751f\u6210\u7684\u4f18\u60e0\u5238\uff0c\u8fd9\u4e9b\u4f18\u60e0\u5238\u4f1a\u4e3a\u60a8\u521b\u5efa\u4f18\u60e0\u5238\u4ee3\u7801\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u5ba2\u6237\u7fa4<\/span><\/td>\n<td><span>\u521b\u5efa\u9002\u7528\u4e8e\u5c5e\u4e8e\u7279\u5b9a\u7ec4\u7684\u6240\u6709\u5ba2\u6237\u7684\u6298\u6263\u3002B2C Commerce\u6807\u914d\u4e86\u4e09\u4e2a\u9884\u5b9a\u4e49\u7684\u5ba2\u6237\u7ec4\uff1a\u6bcf\u4e2a\u4eba\uff0c\u6ce8\u518c\u7684\u5ba2\u6237\u548c\u672a\u6ce8\u518c\u7684\u5ba2\u6237\u3002\u60a8\u53ef\u4ee5\u521b\u5efa\u65b0\u7684\u7ec4\u4ee5\u6ee1\u8db3\u60a8\u81ea\u5df1\u7684\u8981\u6c42\uff0c\u4f8b\u5982\u57fa\u4e8e\u8bbf\u95ee\u6570\u636e\uff0c\u8ba2\u5355\u4ef7\u503c\u6216\u5730\u5740\u7684\u5ba2\u6237\u5217\u8868\u6216\u7ec4\u3002<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>\u6e90\u4ee3\u7801<\/span><\/td>\n<td><span>\u4f7f\u7528\u6e90\u4ee3\u7801\u5c06\u5ba2\u6237\u5b9a\u5411\u5230\u4e13\u95e8\u7684\u767b\u5f55\u9875\u9762\uff0c\u7279\u8272\u4ea7\u54c1\u8be6\u7ec6\u4fe1\u606f\u9875\u9762\uff0c\u7c7b\u522b\u5217\u8868\u6216\u5176\u4ed6URL\u3002\u60a8\u53ef\u4ee5\u5728\u5370\u5237\u76ee\u5f55\u4e2d\u5411\u8d2d\u7269\u8005\u63d0\u4f9b\u6e90\u4ee3\u7801\u3002\u8d2d\u7269\u8005\u5728\u5e97\u9762\u4e2d\u624b\u52a8\u8f93\u5165\u4ee3\u7801\u3002\u6216\u901a\u8fc7\u4f1a\u5458\u7f51\u7ad9\u4e0a\u7684\u91cd\u5b9a\u5411\u94fe\u63a5\u63d0\u4f9b\u4ee3\u7801\u3002<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"cc-digital-merch-promo-other-ways\">\n<h2 id=\"other-ways-to-control-promotions\"><span>\u5176\u4ed6\u63a7\u5236\u4fc3\u9500\u7684\u65b9\u5f0f<\/span><\/h2>\n<div>\n<p><span>\u5f53\u8d2d\u7269\u8005\u6709\u8d44\u683c\u83b7\u5f97\u4ea7\u54c1\u65f6\uff0c\u60a8\u4e0d\u60f3\u901a\u8fc7\u5e94\u7528\u591a\u4e2a\u6298\u6263\u6765\u8d60\u9001\u4ea7\u54c1\u3002\u4f7f\u7528B2C Commerce\uff0c\u60a8\u53ef\u4ee5\u63a7\u5236\u54ea\u4e9b\u6298\u6263\uff0c\u4ee5\u4ec0\u4e48\u987a\u5e8f\u4ee5\u53ca\u591a\u5c11\u6b21\u3002\u60a8\u53ef\u4ee5\u4ece\u6298\u6263\u4e2d\u6392\u9664\u67d0\u4e9b\u4ea7\u54c1\u6216\u63d0\u4f9b\u6279\u91cf\u6298\u6263\u3002<\/span><\/p>\n<div>\n<h2 id=\"tiered-discounts\"><span>\u5206\u5c42\u6298\u6263<\/span><\/h2>\n<p><span>\u60a8\u53ef\u4ee5\u5bf9\u6298\u6263\u8fdb\u884c\u5206\u7ea7\uff0c\u4ee5\u4f7f\u6298\u6263\u91d1\u989d\u968f\u7740\u8d2d\u7269\u8005\u8d2d\u4e70\u66f4\u591a\u4ea7\u54c1\u6216\u82b1\u8d39\u66f4\u591a\u7684\u94b1\u800c\u589e\u52a0\u3002<\/span><\/p>\n<p><span>\u4f8b\u5982\uff1a<\/span><\/p>\n<div>\n<table class=\"featureTable sort_table\">\n<tbody class=\"tbody\">\n<tr>\n<td><strong class=\"ph\"><span>\u6570\u91cf<\/span><\/strong><\/td>\n<td><strong class=\"ph\"><span>\u5355\u4ef7<\/span><\/strong><\/td>\n<\/tr>\n<tr>\n<td><span>1\u4e2a<\/span><\/td>\n<td><span>10\u7f8e\u5143<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>3\u62164<\/span><\/td>\n<td><span>9\u7f8e\u5143<\/span><\/td>\n<\/tr>\n<tr>\n<td><span>5\u4ee5\u4e0a<\/span><\/td>\n<td><span>8\u7f8e\u5143<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n<\/div>\n<div>\n<h2 id=\"rank-and-exclusivity\"><span>\u6392\u540d\u548c\u6392\u4ed6\u6027<\/span><\/h2>\n<p><span>\u5982\u679c\u8d2d\u7269\u8005\u6709\u8d44\u683c\u83b7\u5f97\u591a\u4e2a\u6298\u6263\uff0c\u5219\u53ef\u4ee5\u4f7f\u7528\u7b49\u7ea7\u548c\u6392\u4ed6\u6027\u5c5e\u6027\u6765\u9650\u5236\u5e94\u7528\u54ea\u4e9b\u6298\u6263\u3002\u8bbe\u7f6e\u8fd9\u4e9b\u5c5e\u6027\u53ef\u4ee5\u9632\u6b62\u5806\u53e0\u6216\u8fc7\u591a\u4f7f\u7528\u591a\u4e2a\u6298\u6263\u3002\u7b49\u7ea7\u662f\u60a8\u53ef\u4ee5\u5206\u914d\u7684\u6570\u5b57\uff0c\u6570\u5b57\u8d8a\u5c0f\uff0c\u7b49\u7ea7\u8d8a\u9ad8\u3002\u6392\u540d\u8f83\u9ad8\u7684\u6298\u6263\u9002\u7528\u4e8e\u6392\u540d\u8f83\u4f4e\u7684\u6298\u6263\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u5c06\u6298\u6263\u7684\u6392\u4ed6\u6027\u8bbe\u7f6e\u4e3aNO\uff0cCLASS\u6216GLOBAL\u3002\u5c06\u6392\u4ed6\u6027\u8bbe\u7f6e\u4e3aNO\u5141\u8bb8\u7ec4\u5408\u6298\u6263\uff0cCLASS\u4e0d\u5141\u8bb8\u7ec4\u5408\u540c\u4e00\u7c7b\u522b\u4e2d\u7684\u6298\u6263\uff0c\u800cGLOBAL\u7981\u6b62\u6240\u6709\u7ec4\u5408\u3002\u4f8b\u5982\uff0c\u5982\u679c\u8d2d\u7269\u8005\u6709\u8d44\u683c\u8fdb\u884c\u5168\u7403\u72ec\u5bb6\u4fc3\u9500\uff0c\u5219\u6ca1\u6709\u5176\u4ed6\u4fc3\u9500\u9002\u7528\u3002<\/span><\/p>\n<p><span>\u5047\u8bbe\u6bcf\u4e2a\u4eba\u90fd\u670910\uff05\u7684\u4ea7\u54c1\u4fc3\u9500\uff0c\u6ce8\u518c\u5ba2\u6237\u670920\uff05\u7684\u7279\u6b8a\u4ea7\u54c1\u4fc3\u9500\u3002\u6ce8\u518c\u5ba2\u6237\u53ea\u80fd\u83b7\u5f9720\uff05\u7684\u6298\u6263\u3002\u5bf9\uff1f\u53ef\u80fd\u662f\u5427\u3002\u4f46\u662f\u60a8\u53ef\u80fd\u5e0c\u671b\u5c06\u591a\u4e2a\u4fc3\u9500\u5e94\u7528\u4e8e\u4e00\u4e2a\u8ba2\u5355\u3002\u8d2d\u7269\u8005\u53ef\u83b7\u5f97\u4e00\u4ef6\u51ac\u88c5\u5927\u886310\uff05\u7684\u6298\u6263\uff0c\u56e0\u4e3a\u8ba2\u5355\u91d1\u989d\u8d85\u51fa\u89c4\u5b9a\u6570\u91cf\uff0c\u6240\u4ee5\u53ef\u4ee5\u514d\u8d39\u9001\u8d27\uff0c\u5e76\u514d\u8d39\u8d60\u9001\u4e00\u6761\u56f4\u5dfe\uff0c\u4ee5\u76f8\u540c\u7684\u987a\u5e8f\u4e0e\u5927\u8863\u642d\u914d\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u4ece\u7279\u5b9a\u4fc3\u9500\u4e2d\u6392\u9664\u4ea7\u54c1\uff0c\u4e5f\u53ef\u4ee5\u4ece\u6240\u6709\u4fc3\u9500\u4e2d\u6392\u9664\u4ea7\u54c1\uff08\u4f8b\u5982\uff0c\u4ee5\u9632\u6b62\u4f4e\u5229\u6da6\u4ea7\u54c1\u6253\u6298\uff09\u3002<\/span><\/p>\n<p><span>\u60a8\u53ef\u4ee5\u5b9a\u4e49\u5408\u683c\u4ea7\u54c1\uff08\u8d2d\u7269\u8005\u5fc5\u987b\u8d2d\u4e70\u54ea\u4e9b\u4ea7\u54c1\u4ee5\u53ca\u8981\u83b7\u5f97\u6298\u6263\u7684\u6570\u91cf\uff09\u4ee5\u53ca\u6298\u6263\u4ea7\u54c1\uff08\u54ea\u4e9b\u4ea7\u54c1\u53ef\u4ee5\u4eab\u53d7\u6298\u6263\uff09\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"what-happens-when\"><span>\u4ec0\u4e48\u65f6\u5019\u4f1a\u53d1\u751f\uff1f<\/span><\/h2>\n<p><span>\u5982\u679c\u8d2d\u7269\u8005\u6709\u8d44\u683c\u5728\u8d2d\u7269\u8f66\u4e2d\u8fdb\u884c\u591a\u6b21\u4fc3\u9500\uff0c\u5219B2C Commerce\u5c06\u6309\u7167\u660e\u786e\u5b9a\u4e49\u7684\u987a\u5e8f\u5e94\u7528\u4fc3\u9500\uff0c\u4ee5\u9632\u6b62\u51fa\u73b0\u4e24\u6b21\u4e0b\u8dcc\u6216\u610f\u5916\u60c5\u51b5\u3002\u4f8b\u5982\uff0c\u4ea7\u54c1\u4fc3\u9500\u5728\u8ba2\u5355\u4fc3\u9500\u4e4b\u524d\u5e94\u7528\uff0c\u56e0\u4e3a\u8ba2\u5355\u4fc3\u9500\u53d6\u51b3\u4e8e\u4ea7\u54c1\u6298\u6263\u4e4b\u540e\u7684\u603b\u7ed3\u679c\u3002<\/span><\/p>\n<p><span>\u8fd9\u662fB2C Commerce\u5e94\u7528\u6298\u6263\u7684\u987a\u5e8f\uff1a<\/span><\/p>\n<ol>\n<li><strong><span>\u7c7b\u522b<\/span><\/strong><strong><span>\uff1a\u00a0<\/span><\/strong><span>\u6309\u4ea7\u54c1\uff0c\u8ba2\u5355\u548c\u8fd0\u8f93\u987a\u5e8f\u7684\u4fc3\u9500\u7c7b\u578b\u3002<\/span><\/li>\n<li><strong><span>\u6392\u4ed6\u6027\u7c7b\u578b<\/span><\/strong><strong><span>\uff1a\u00a0<\/span><\/strong><span>\u4fc3\u9500\u662f\u76f8\u4e92\u6392\u65a5\u7684\uff0c\u4e00\u822c\u800c\u8a00\u8fd8\u662f\u76f8\u5bf9\u4e8e\u4fc3\u9500\u7684\u7c7b\u522b\u3002<\/span><\/li>\n<li><strong><span>\u7b49\u7ea7<\/span><\/strong><strong><span>\uff1a\u00a0<\/span><\/strong><span>\u54ea\u4e9b\u4fc3\u9500\u4f18\u5148\uff0810 =\u6700\u9ad8\uff0c100 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