{"id":2522,"date":"2020-12-26T19:48:33","date_gmt":"2020-12-26T11:48:33","guid":{"rendered":"http:\/\/www.salesforcecrm.cn\/?p=2522"},"modified":"2020-12-26T19:48:33","modified_gmt":"2020-12-26T11:48:33","slug":"commerce-cloud%e5%92%8c%e5%ae%a2%e6%88%b7%e6%88%90%e5%8a%9f%e5%b9%b3%e5%8f%b0-%e8%bf%9e%e6%8e%a5%e8%90%a5%e9%94%80%e5%92%8c%e5%95%86%e5%8a%a1","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=2522","title":{"rendered":"Commerce Cloud\u548c\u5ba2\u6237\u6210\u529f\u5e73\u53f0 &#8211; \u8fde\u63a5\u8425\u9500\u548c\u5546\u52a1"},"content":{"rendered":"<div>\n<h2 id=\"learning-objectives\"><span>\u5b66\u4e60\u76ee\u6807<\/span><\/h2>\n<div>\n<p><span>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li><span>\u89e3\u91ca\u4ea4\u6613\u7535\u5b50\u90ae\u4ef6\u548c\u884c\u4e3a\u7535\u5b50\u90ae\u4ef6\u4e4b\u95f4\u7684\u533a\u522b\u3002<\/span><\/li>\n<li><span>\u63cf\u8ff0\u4e24\u79cd\u4f7f\u5e7f\u544a\u66f4\u5177\u9488\u5bf9\u6027\u7684\u65b9\u6cd5\u3002<\/span><\/li>\n<li><span>\u5c55\u793aSocial Studio\u7684\u597d\u5904\u4ee5\u53ca\u5b83\u5982\u4f55\u6210\u4e3a\u7edf\u4e00\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u7684\u4e00\u90e8\u5206\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"cc-connect-marketing-connect-marketing-commerce\">\n<h2 id=\"connect-marketing-and-commerce\"><span>\u8fde\u63a5\u8425\u9500\u548c\u5546\u52a1<\/span><\/h2>\n<div>\n<p><span>\u60f3\u4e00\u60f3\u60a8\u4e0a\u6b21\u901a\u8fc7\u5728\u7ebf\u8d2d\u4e70\u6536\u5230\u7684\u7535\u5b50\u90ae\u4ef6\u4fc3\u9500\u662f\u4e0d\u662f\u4e2a\u6027\u5316\u7684\uff1f\u5b83\u662f\u5426\u5177\u6709\u60a8\u4ee5\u524d\u6d4f\u89c8\u8fc7\u7684\u4ea7\u54c1\uff1f\u8fd8\u662f\u60a8\u6700\u8fd1\u6d4f\u89c8\u8fc7\u7684\u7c7b\u522b\uff0c\u4f8b\u5982\u5973\u978b\uff0c\u7537\u5f0f\u886c\u886b\uff0c\u513f\u7ae5\u73a9\u5177\uff0cAcme\u54c1\u724c\u7535\u52a8\u5de5\u5177\uff1f\u60a8\u662f\u5426\u70b9\u51fb\u4e86\u8be5\u4fc3\u9500\u6d3b\u52a8\uff1f\u5982\u679c\u5355\u51fb\uff0c\u90a3\u4e48\u60a8\u5c06\u4e86\u89e3\u8fde\u63a5\u8425\u9500\u548c\u5546\u52a1\u7684\u529b\u91cf\u3002<\/span><\/p>\n<p><span>\u516c\u53f8\uff0c\u54c1\u724c\u548c\u96f6\u552e\u5546\u9762\u4e34\u8bb8\u591a\u6311\u6218\uff0c\u5305\u62ec\u7ade\u4e89\u52a0\u5267\u548c\u5e02\u573a\u9971\u548c\uff0c\u5173\u6ce8\u8303\u56f4\u6709\u9650\u548c\u6765\u81ea\u6d88\u8d39\u8005\u7684\u5fe0\u8bda\u5ea6\u4ee5\u53ca\u4e0d\u65ad\u53d8\u5316\u7684\u8d2d\u7269\u65b9\u5f0f\u3002\u6240\u6709\u8fd9\u4e9b\u969c\u788d\u6b63\u5728\u6539\u53d8\u96f6\u552e\u5546\u5bf9\u4e1a\u52a1\u7684\u601d\u8003\u65b9\u5f0f\u3002\u4f46\u662f\uff0c\u8fd9\u4e9b\u53d8\u5316\u4e5f\u4e3a\u96f6\u552e\u5546\u63d0\u4f9b\u4e86\u521b\u9020\u65b0\u4f53\u9a8c\u7684\u673a\u4f1a\uff0c\u4ece\u800c\u9f13\u52b1\u8d2d\u7269\u8005\u6d4f\u89c8\u548c\u8d2d\u4e70\u3002<\/span><\/p>\n<p><span>\u5982\u4eca\uff0c\u6211\u4eec\u4f5c\u4e3a\u6d88\u8d39\u8005\u6240\u62e5\u6709\u7684\u4f53\u9a8c\u6b63\u63a8\u52a8\u4eba\u4eec\u5bf9B2B Commerce\u7684\u671f\u671b\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"cc-connect-marketing-email-marketing\">\n<h2 id=\"email-marketing\"><span>\u7535\u5b50\u90ae\u4ef6\u8425\u9500<\/span><\/h2>\n<div>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/marketing-and-service-for-cc\/connect-marketing-and-commerce\/images\/68d3d732aeb961a5c8c6479a0afc9b3d_mail.png\" alt=\"\u4fe1\u5c01\u56fe\u6807\" width=\"173\" \/><\/p>\n<p><span>Marketing Cloud\u662f\u4e00\u79cd\u89e3\u51b3\u65b9\u6848\uff0c\u53ef\u7528\u4e8e\u521b\u5efa\u8de8\u8d8a\u5ba2\u6237\u4eca\u5929\u4f7f\u7528\u7684\u6240\u6709\u63a5\u89e6\u70b9\u7684\u5f15\u4eba\u5165\u80dc\u7684\u591a\u70b9\u89e6\u6478\u65c5\u7a0b\u0365\uff0c\u5305\u62ec\u5e7f\u544a\uff0c\u79fb\u52a8\u548c\u7535\u5b50\u90ae\u4ef6\u4ee5\u53ca\u793e\u4ea4\u5a92\u4f53\u3002<\/span><\/p>\n<p><span>\u96f6\u552e\u5546\u548c\u54c1\u724c\u5bfb\u6c42\u4e0e\u6d88\u8d39\u8005\u7684\u76f4\u63a5\u6c9f\u901a\u6e20\u9053\uff0c\u4ee5\u968f\u7740\u65f6\u95f4\u7684\u63a8\u79fb\u53d1\u5c55\u8fd9\u79cd\u5173\u7cfb\u3002\u6700\u5e38\u89c1\u7684\u65b9\u6cd5\u4e4b\u4e00\u662f\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u3002\u7535\u5b50\u90ae\u4ef6\u8425\u9500\u901a\u5e38\u5305\u62ec\u4e24\u5927\u7c7b\uff1a\u4ea4\u6613\u7535\u5b50\u90ae\u4ef6\u548c\u884c\u4e3a\u7535\u5b50\u90ae\u4ef6\u3002<\/span><\/p>\n<ul>\n<li><strong><span>\u4ea4\u6613\u7535\u5b50\u90ae\u4ef6\uff1a<\/span><\/strong><span>\u96f6\u552e\u5546\u53d1\u9001\u7684\u4ea4\u6613\u7535\u5b50\u90ae\u4ef6\u4e0d\u4e00\u5b9a\u8981\u51fa\u552e\u4efb\u4f55\u4e1c\u897f\uff0c\u800c\u662f\u901a\u77e5\u5ba2\u6237\u3002\u8fd9\u4e9b\u5305\u62ec\u8ba2\u5355\u786e\u8ba4\uff0c\u8fd0\u8f93\u72b6\u6001\uff0c\u5bc6\u7801\u91cd\u7f6e\uff0c\u751a\u81f3\u662f\u5ba2\u6237\u5728\u8ba2\u9605\u65b0\u95fb\u901a\u8baf\u540e\u7684\u6b22\u8fce\u7535\u5b50\u90ae\u4ef6\u3002\u67e5\u770b\u201c\u00a0<\/span><span>\u4ea4\u6613\u7535\u5b50\u90ae\u4ef6\u89e3\u51b3\u65b9\u6848\u5de5\u5177\u5305\u201d<\/span><span>\u4ee5\u4e86\u89e3\u5982\u4f55\u5b9e\u73b0\u6b64\u529f\u80fd\uff08\u4ec5\u82f1\u8bed\uff09\u3002<\/span><\/li>\n<li><strong><span>\u884c\u4e3a\u7535\u5b50\u90ae\u4ef6\uff1a<\/span><\/strong><span>\u7531\u7279\u5b9a\u64cd\u4f5c\u89e6\u53d1\u7684\u7535\u5b50\u90ae\u4ef6\uff08\u4f8b\u5982\u5728\u641c\u7d22\uff0c\u6d4f\u89c8\u6216\u5c06\u5546\u54c1\u6dfb\u52a0\u5230\u8d2d\u7269\u8f66\u540e\u653e\u5f03\u7f51\u7ad9\uff09\u89e6\u53d1\u7684\u7535\u5b50\u90ae\u4ef6\u79f0\u4e3a\u884c\u4e3a\u7535\u5b50\u90ae\u4ef6\uff0c\u56e0\u4e3a\u5b83\u89e6\u53d1\u4e86&#8230;\u7b49\u5f85&#8230;\u884c\u4e3a\u3002\u6700\u8fd1\u7684\u7814\u7a76\u8868\u660e\uff0c\u8d85\u8fc775\uff05\u7684\u8d2d\u7269\u8005\u4f1a\u653e\u5f03\u8d2d\u7269\u8f66\u4e2d\u7684\u5546\u54c1\u3002\u4f46\u662f\uff0c\u5982\u679c\u5ba2\u6237\u6536\u5230\u5e26\u6709\u4fc3\u9500\u7684\u540e\u7eed\u7535\u5b50\u90ae\u4ef6\uff0c\u5219\u96f6\u552e\u5546\u53ef\u4ee5\u6536\u56de\u4e00\u534a\u4ee5\u4e0a\u7684\u9500\u552e\u635f\u5931\u3002\u67e5\u770b\u201c\u00a0<\/span><span>\u5e9f\u5f03\u8d2d\u7269\u8f66\u89e3\u51b3\u65b9\u6848\u5de5\u5177\u5305\u201d<\/span><span>\u4ee5\u4e86\u89e3\u5982\u4f55\u5b9e\u65bd\u6b64\u5de5\u5177\uff08\u4ec5\u82f1\u8bed\uff09\u3002<\/span><\/li>\n<\/ul>\n<p><span>\u5728\u8fd9\u4e24\u79cd\u7c7b\u578b\u7684\u7535\u5b50\u90ae\u4ef6\u901a\u4fe1\u4e4b\u95f4\uff0c\u8425\u9500\u4eba\u5458\u53ef\u4ee5\u6784\u5efa\u5404\u79cd\u7a0b\u5e8f\uff0c\u4ee5\u4f7f\u5ba2\u6237\u4fdd\u6301\u8054\u7cfb\uff0c\u63d0\u9ad8\u6536\u5165\u751a\u81f3\u8d62\u5f97\u9500\u552e\u3002\u5bf9\u4e8e\u5e0c\u671b\u4e0e\u5176\u5ba2\u6237\u5efa\u7acb\u957f\u671f\u53ef\u4fe1\u8d56\u5173\u7cfb\u7684B2B\u516c\u53f8\uff0c\u6211\u4eec\u6c42\u52a9\u4e8ePardot\u3002<\/span><\/p>\n<p><span>\u5546\u5bb6\u53ef\u4ee5\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u57fa\u4e8e\u5ba2\u6237\u8ba2\u5355\u5386\u53f2\u8bb0\u5f55\u7684\u4e2a\u6027\u5316\u63a8\u8350\u3002\u67e5\u770b\u201c\u00a0<\/span><span>\u4e2a\u6027\u5316\u8425\u9500\u5efa\u8bae\u89e3\u51b3\u65b9\u6848\u5de5\u5177\u5305\u201d<\/span><span>\u4ee5\u4e86\u89e3\u5982\u4f55\u5b9e\u65bd\u6b64\u5de5\u5177\uff08\u4ec5\u82f1\u8bed\uff09\u3002<\/span><\/p>\n<p><span>\u5546\u5bb6\u7ecf\u5e38\u4f7f\u7528\u4f18\u60e0\u5238\u6d3b\u52a8\u6765\u6fc0\u52b1\u8d2d\u7269\u8005\u3002\u4ed6\u4eec\u5e0c\u671b\u589e\u52a0\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u53d1\u9001\u7684\u4f18\u60e0\u5238\u5f97\u5230\u7684\u56de\u590d\u6570\u91cf\u3002\u4f18\u60e0\u5238\u5151\u6362\u6570\u636e\u53ef\u4ee5\u5e2e\u52a9\u4ed6\u4eec\u5b9a\u5236\u5ba2\u6237\u7684\u65c5\u7a0b\u6216\u6539\u53d8\u4e0d\u54cd\u5e94\u8d2d\u7269\u8005\u7684\u65b9\u5f0f\u3002\u67e5\u770b\u00a0<\/span><span>Coupon Redemption\u89e3\u51b3\u65b9\u6848\u5957\u4ef6\uff0c<\/span><span>\u4ee5\u4e86\u89e3\u5982\u4f55\u5b9e\u73b0\u6b64\u529f\u80fd\uff08\u4ec5\u82f1\u8bed\uff09\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"cc-connect-marketing-targeted-advertising\">\n<h2 id=\"targeted-advertising\"><span>\u5b9a\u5411\u5e7f\u544a<\/span><\/h2>\n<div>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/marketing-and-service-for-cc\/connect-marketing-and-commerce\/images\/1286503a04d5ff7f81763a9eb5413e43_targeted-ads.png\" alt=\"\u4eba\u5f62\u56fe\u6807\" \/><\/p>\n<p><span>\u96f6\u552e\u5546\u9664\u4e86\u5728\u8d2d\u4e70\u5546\u54c1\u540e\u4fdd\u6301\u987e\u5ba2\u7684\u53c2\u4e0e\u5ea6\u4e4b\u5916\uff0c\u8fd8\u9700\u8981\u5438\u5f15\u65b0\u987e\u5ba2\u3002\u5728\u793e\u4ea4\u6e20\u9053\u548c\u7f51\u7edc\u4e0a\u6295\u653e\u5e7f\u544a\u662f\u83b7\u53d6\u65b0\u5ba2\u6237\u7684\u597d\u65b9\u6cd5\u3002\u6709\u4e24\u79cd\u65b9\u6cd5\u53ef\u4ee5\u4f7f\u5e7f\u544a\u66f4\u5177\u9488\u5bf9\u6027\uff1a<\/span><\/p>\n<ul>\n<li><span>\u4f7f\u7528\u6570\u636e\u7ba1\u7406\u5e73\u53f0\uff08DMP\uff09\u5728\u7f51\u7edc\u4e0a\u7ec6\u5206\u53d7\u4f17\u7fa4\u4e2d\u5411\u6765\u5bbe\u548c\u964c\u751f\u8d2d\u7269\u8005\u5ba3\u4f20\u4ea7\u54c1\u3002<\/span><\/li>\n<li><span>\u5728\u793e\u4ea4\u6e20\u9053\u4e0a\u5411\u77e5\u540d\u53d7\u4f17\u548c\u201c\u76f8\u4f3c\u201d\u53d7\u4f17\u6295\u653e\u5e7f\u544a\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"cc-connect-marketing-social-media-commerce\">\n<h2 id=\"social-media-and-commerce\"><span>\u793e\u4ea4\u5a92\u4f53\u548c\u5546\u52a1<\/span><\/h2>\n<div>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/marketing-and-service-for-cc\/connect-marketing-and-commerce\/images\/fe9aee56570f8087b2ecf5f5978caa7c_social-marketing.png\" alt=\"\u793e\u4f1a\u4f9b\u7a3f\u56fe\u6807\" \/><\/p>\n<p><strong class=\"ph\"><span>Instagram\u8d2d\u7269\u3002<\/span><\/strong><span>Instagram\u662f\u4e00\u4e2a\u89c6\u89c9\u5e73\u53f0\uff0c\u5145\u6ee1\u4e86\u670b\u53cb\u548c\u5bb6\u4eba\uff0c\u540d\u4eba\uff0c\u6709\u5f71\u54cd\u529b\u7684\u4eba\u548c\u54c1\u724c\u53d1\u5e03\u7684\u5404\u79cd\u4e14\u901a\u5e38\u4ee4\u4eba\u60ca\u53f9\u7684\u56fe\u50cf\u3002\u516c\u53f8\u73b0\u5728\u6b63\u5728\u4f7f\u7528Instagram\u6765\u521b\u5efa\u6574\u4e2a\u54c1\u724c\u4f53\u9a8c\uff0c\u53d1\u5e03\u4ea7\u54c1\u7167\u7247\uff0c\u5e76\u4e14\u5728\u8bb8\u591a\u60c5\u51b5\u4e0b\uff0c\u8fd9\u4e9b\u5e16\u5b50\u90fd\u53ef\u4ee5\u8d2d\u7269\u3002\u89c2\u4f17\u53ef\u4ee5\u5355\u51fb\u4ea7\u54c1\u56fe\u7247\uff0c\u5230\u8fbe\u54c1\u724c\u7684\u4ea7\u54c1\u9875\u9762\u5e76\u5b8c\u6210\u8d2d\u4e70-\u6240\u6709\u8fd9\u4e9b\u64cd\u4f5c\u90fd\u662f\u4eceInstagram\u4e0a\u7684\u56fe\u7247\u5f00\u59cb\u7684\u3002<\/span><\/p>\n<p><strong class=\"ph\"><span>\u4e86\u89e3\u5ba2\u6237\u548c\u5f71\u54cd\u8005\u7684\u89c1\u89e3\u3002<\/span><\/strong><span>\u54c1\u724c\u8fd8\u53ef\u4ee5\u4f7f\u7528\u793e\u4ea4\u5a92\u4f53\u6765\u8861\u91cf\u8ba4\u77e5\u5ea6\u3002Social Studio\u5141\u8bb8\u54c1\u724c\u5728\u6570\u5343\u4e2a\u793e\u4ea4\u5a92\u4f53\u6e20\u9053\uff08\u5305\u62ecTwitter\uff0cFacebook\uff0cLinkedIn\uff0cInstagram\u7b49\uff09\u4e0a\u8046\u542c\u6709\u5173\u5176\u54c1\u724c\u548c\u8d44\u4ea7\u7684\u60c5\u7eea\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5b66\u4e60\u76ee\u6807 \u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a \u89e3\u91ca\u4ea4\u6613\u7535\u5b50\u90ae\u4ef6\u548c\u884c\u4e3a\u7535\u5b50\u90ae\u4ef6\u4e4b\u95f4\u7684\u533a\u522b\u3002 \u63cf\u8ff0\u4e24\u79cd\u4f7f\u5e7f\u544a\u66f4\u5177\u9488\u5bf9\u6027\u7684\u65b9\u6cd5 &hellip; <a href=\"http:\/\/www.ponybai.com\/?p=2522\" class=\"more-link\">\u7ee7\u7eed\u9605\u8bfb<span class=\"screen-reader-text\">Commerce Cloud\u548c\u5ba2\u6237\u6210\u529f\u5e73\u53f0 &#8211; \u8fde\u63a5\u8425\u9500\u548c\u5546\u52a1<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-2522","post","type-post","status-publish","format-standard","hentry","category-commerce-cloud"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Commerce Cloud\u548c\u5ba2\u6237\u6210\u529f\u5e73\u53f0 - \u8fde\u63a5\u8425\u9500\u548c\u5546\u52a1 - \u767d\u767d\u968f\u7b14<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.ponybai.com\/?p=2522\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta 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