{"id":2520,"date":"2020-12-26T19:47:08","date_gmt":"2020-12-26T11:47:08","guid":{"rendered":"http:\/\/www.salesforcecrm.cn\/?p=2520"},"modified":"2020-12-26T19:47:08","modified_gmt":"2020-12-26T11:47:08","slug":"commerce-cloud%e5%92%8c%e5%ae%a2%e6%88%b7%e6%88%90%e5%8a%9f%e5%b9%b3%e5%8f%b0-%e7%bb%9f%e4%b8%80%e5%95%86%e5%8a%a1%e5%85%a5%e9%97%a8","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=2520","title":{"rendered":"Commerce Cloud\u548c\u5ba2\u6237\u6210\u529f\u5e73\u53f0 &#8211; \u7edf\u4e00\u5546\u52a1\u5165\u95e8"},"content":{"rendered":"<div>\n<h2 id=\"learning-objectives\"><span>\u5b66\u4e60\u76ee\u6807<\/span><\/h2>\n<div>\n<p><span>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li><span>\u5b9a\u4e49\u7edf\u4e00\u5546\u52a1\u3002<\/span><\/li>\n<li><span>\u63cf\u8ff0\u6570\u5b57\u4e16\u754c\u4e2d\u7684\u5ba2\u6237\u884c\u4e3a\u3002<\/span><\/li>\n<li><span>\u4e3a\u54c1\u724c\u548c\u5ba2\u6237\u89e3\u91ca\u7edf\u4e00\u5546\u52a1\u7684\u597d\u5904\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"unified-commerce-what-is-unified-commerce\">\n<h2 id=\"what-is-unified-commerce\"><span>\u4ec0\u4e48\u662f\u7edf\u4e00\u5546\u52a1\uff1f<\/span><\/h2>\n<div>\n<p><span>\u4e0d\u4e45\u4e4b\u524d\uff0c\u5546\u4e1a\u4e16\u754c\u662f\u4e00\u4e2a\u7ebf\u6027\u7684\u65c5\u7a0b\uff0c\u5b9e\u4f53\u4e0e\u7535\u5b50\u5546\u52a1\u662f\u5206\u5f00\u7684\uff0c\u7cfb\u7edf\u548c\u5ba2\u6237\u6570\u636e\u6ca1\u6709\u5171\u4eab\u3002\u8fd9\u4e2a\u8fc7\u7a0b\u521b\u9020\u4e86\u8131\u8282\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u3002\u5982\u4eca\uff0c\u54c1\u724c\u6b63\u5728\u91cd\u65b0\u601d\u8003\u4ece\u8425\u9500\u5230\u5546\u4e1a\u518d\u5230\u670d\u52a1\u7684\u6d88\u8d39\u8005\u65c5\u7a0b\uff0c\u5373\u5982\u4f55\u5728\u8fd9\u4e00\u65b0\u65f6\u4ee3\u8fdb\u884c\u6295\u8d44\u4ee5\u53ca\u5982\u4f55\u84ec\u52c3\u53d1\u5c55\u3002\u4e3a\u4e86\u9002\u5e94\u8fd9\u79cd\u8f6c\u53d8\uff0c\u6211\u4eec\u9700\u8981\u7edf\u4e00\u7684\u8d38\u6613\u3002<\/span><\/p>\n<p><span>\u7edf\u4e00\u5546\u52a1\u610f\u5473\u7740\u5c06\u8d2d\u7269\u8005\u7684\u6574\u4e2a\u5546\u52a1\u4f53\u9a8c\uff08\u4ece\u8425\u9500\uff0c\u8d2d\u7269\u548c\u4e2a\u6027\u5316\u4ea7\u54c1\u63a8\u8350\u5230\u5b9e\u73b0\uff0c\u5ba2\u6237\u670d\u52a1\uff0c\u540e\u7eed\u8425\u9500\u548c\u91cd\u65b0\u5b9a\u4f4d\uff09\u8054\u7cfb\u8d77\u6765\u3002\u8fd9\u4e0d\u4ec5\u4ec5\u662f\u8bf4\u201c\u5168\u6e20\u9053\u201d\u6216\u201c\u591a\u6e20\u9053\u201d\u7684\u53e6\u4e00\u79cd\u65b9\u5f0f\u3002\u8fd9\u4e2a\u60f3\u6cd5\u662f\u54c1\u724c\u5fc5\u987b\u8d85\u8d8a\u4e2a\u4eba\u96f6\u552e\u6e20\u9053\u548c\u8d2d\u7269\u8303\u56f4\u6765\u601d\u8003\uff0c\u4ee5\u6ee1\u8db3\u5ba2\u6237\u5bf9\u4e2a\u6027\u5316\u5173\u6ce8\uff0c\u76f8\u5173\u4ea7\u54c1\u63a8\u8350\uff0c\u5feb\u901f\u54cd\u5e94\u7684\u5ba2\u6237\u670d\u52a1\u7b49\u7684\u671f\u671b\u3002<\/span><\/p>\n<p><span>\u96f6\u552e\u5546\u5728\u6bcf\u4e00\u6b65\u90fd\u4f9d\u9760\u6280\u672f\u66f4\u597d\u5730\u4e3a\u8fde\u63a5\u7684\u6d88\u8d39\u8005\u63d0\u4f9b\u670d\u52a1\u3002\u968f\u7740\u96f6\u552e\u57fa\u7840\u8bbe\u65bd\uff0c\u4f53\u7cfb\u7ed3\u6784\u548c\u5e94\u7528\u7a0b\u5e8f\u7684\u7d27\u7f29\uff0c\u4ee5\u8ddf\u4e0a\u5feb\u901f\u53d1\u5c55\u7684\u6d88\u8d39\u8005\u6280\u672f\u548c\u884c\u4e3a\u7684\u6b65\u4f10\uff0c\u7edf\u4e00\u5546\u52a1\u6b63\u9010\u6e10\u53d7\u5230\u5173\u6ce8\u3002\u7edf\u4e00\u5546\u52a1\u6574\u5408\u4e86\u96f6\u552e\u6d41\u7a0b\uff0c\u4e3a\u524d\u7aef\u7684\u5ba2\u6237\u548c\u540e\u7aef\u7684\u54c1\u724c\u521b\u9020\u4e86\u65e0\u7f1d\u7684\u4f53\u9a8c\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"unified-commerce-challenges\">\n<h2 id=\"challenges-retailers-face\"><span>\u96f6\u552e\u5546\u9762\u4e34\u7684\u6311\u6218<\/span><\/h2>\n<div>\n<p><span>\u4f46\u662f\uff0c\u8981\u83b7\u5f97\u7edf\u4e00\u7684\u5546\u52a1\u4f53\u9a8c\u5e76\u4e0d\u5bb9\u6613\u3002\u4ece\u5546\u4e1a\u89d2\u5ea6\u6765\u770b\uff0c\u54c1\u724c\u5e94\u5bf9\u7684\u662f\u5206\u6563\u4e14\u91cd\u590d\u7684\u7cfb\u7edf\uff0c\u590d\u6742\u7684\u540e\u7aef\u96c6\u6210\u4ee5\u53ca\u5bf9\u6280\u672f\u7ef4\u62a4\u7684\u9891\u7e41\u5e72\u6270\u3002\u516c\u53f8\u8868\u793a\uff0c\u4ed6\u4eec\u5e73\u5747\u7ef4\u62a439\u4e2a\u4e0d\u540c\u7684\u524d\u7aef\u7cfb\u7edf\u6765\u7ba1\u7406\u6d88\u8d39\u8005\u53c2\u4e0e\u5ea6\uff0c\u56e0\u6b64\u4ed6\u4eec\u65e0\u6cd5\u5feb\u901f\u521b\u65b0\u4ee5\u8ddf\u4e0a\u4e0d\u65ad\u589e\u957f\u7684\u6d88\u8d39\u8005\u671f\u671b\u3002\u8fd9\u4e9b\u54c1\u724c\u8ba4\u8bc6\u5230\u9700\u8981\u4e92\u8054\u7684\u6d88\u8d39\u8005\u4f53\u9a8c\u3002\u5b9e\u9645\u4e0a\uff0c\u670999\uff05\u7684\u54c1\u724c\u4f18\u5148\u8003\u8651\u4f7f\u7528\u7edf\u4e00\u7684\u5ba2\u6237\u53c2\u4e0e\u5e73\u53f0\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"unified-commerce-future-vision\">\n<h2 id=\"the-future-vision\"><span>\u672a\u6765\u613f\u666f<\/span><\/h2>\n<div>\n<p><span>\u6d88\u8d39\u8005\u4ece\u672a\u5982\u6b64\u8f7b\u677e\u5730\u4ece\u5982\u6b64\u4f17\u591a\u7684\u6e20\u9053\u53d1\u73b0\u65b0\u54c1\u724c\u3002\u50cfInstagram\u8fd9\u6837\u7684\u5e73\u53f0\u66fe\u7ecf\u53ea\u662f\u201c\u7a97\u53e3\u8d2d\u7269\u201d\uff0c\u73b0\u5728\u53d8\u5f97\u5f88\u5bb9\u6613\u4ea4\u6613\u3002\u6d88\u8d39\u8005\u53ea\u9700\u5355\u51fb\u4e00\u4e0b\uff0c\u5373\u53ef\u65e0\u7f1d\u5730\u4ece\u610f\u8bc6\u5230\u8d2d\u4e70\uff0c\u5c24\u5176\u662f\u5728\u79fb\u52a8\u8bbe\u5907\u4e0a\u3002\u8d2d\u4e70\u7684\u65b9\u5f0f\u6c38\u8fdc\u4e0d\u4f1a\u76f8\u540c\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/marketing-and-service-for-cc\/get-started-with-unified-commerce\/images\/4ef7dbff4b51c6dacbfeba7c7b226021_mobileshopper.png\" alt=\"\u5973\u4eba\u5728\u5979\u7684\u624b\u673a\u4e0a\u8d2d\u7269\" width=\"276\" \/><\/p>\n<p><span>\u7814\u7a76\u8868\u660e\uff0c80\uff05\u7684\u5ba2\u6237\u65c5\u7a0b\u8de8\u8d8a\u591a\u4e2a\u6e20\u9053\u300279\uff05\u7684\u6d88\u8d39\u8005\u5e0c\u671b\u6839\u636e\u8d2d\u4e70\u5386\u53f2\u8bb0\u5f55\u83b7\u5f97\u4e2a\u6027\u5316\u7684\u62a5\u4ef7\uff0c\u800c50\uff05\u7684\u5e97\u5185\u9500\u552e\u53d7\u5230\u6570\u5b57\u5316\u7684\u5f71\u54cd\u3002\u670d\u52a1\u4e0d\u518d\u662f\u5173\u4e8e\u62ff\u8d77\u7535\u8bdd\u6216\u53bb\u5546\u5e97\u7684\u670d\u52a1\u3002\u6d88\u8d39\u8005\u62e5\u6709\u591a\u79cd\u8ba2\u8d2d\uff0c\u53d1\u77ed\u4fe1\u6216\u5b9e\u65f6\u804a\u5929\u7684\u6e20\u9053\u3002\u4eba\u5de5\u667a\u80fd\u6b63\u5728\u4ee5\u524d\u6240\u672a\u6709\u7684\u4e2a\u6027\u5316\u65b9\u5f0f\u4e30\u5bcc\u6d88\u8d39\u8005\u7684\u4f53\u9a8c\uff0c\u56e0\u6b64\u54c1\u724c\u73b0\u5728\u53ef\u4ee5\u4ece\u4efb\u4f55\u5730\u65b9\u4ee5\u4e2a\u6027\u5316\u65b9\u5f0f\u83b7\u53d6\uff0c\u4e0e\u5ba2\u6237\u8fdb\u884c\u4ea4\u6613\u5e76\u4e3a\u5176\u63d0\u4f9b\u670d\u52a1\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"unified-commerce-uc-with-salesforce\">\n<h2 id=\"unifying-commerce-with-salesforce\"><span>\u4f7f\u7528Salesforce\u7edf\u4e00\u5546\u52a1<\/span><\/h2>\n<div>\n<p><span>\u4e0e\u5176\u4ed6Salesforce\u4e91\u7ed3\u5408\u4f7f\u7528\u65f6\uff0cCommerce Cloud\u6210\u4e3aSalesforce\u5ba2\u6237\u6210\u529f\u5e73\u53f0\u4e0d\u53ef\u6216\u7f3a\u7684\u4e00\u90e8\u5206\uff0c\u8be5\u5e73\u53f0\u5305\u62ec\u5e02\u573a\u8425\u9500\uff0c\u5ba2\u6237\u670d\u52a1\uff0c\u793e\u533a\u7b49\uff0c\u4ece\u800c\u521b\u9020\u4e86\u771f\u6b63\u7684\u7edf\u4e00\u5546\u52a1\u4f53\u9a8c\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/marketing-and-service-for-cc\/get-started-with-unified-commerce\/images\/20e1fafc6e81222618cacb03fe15b3d7_cs-plogo.png\" alt=\"\u591a\u4e2aSalesforce\u4e91\u7684\u4e91\" \/><\/p>\n<p><span>\u4ed6\u4eec\u5171\u540c\u521b\u5efa\u4e86\u4e00\u4e2a\u5b8c\u6574\u7684\u5ba2\u6237\u6210\u529f\u5e73\u53f0\uff0c\u4e3a\u6574\u4e2a\u5ba2\u6237\u65c5\u7a0b\u63d0\u4f9b\u52a8\u529b\uff0c\u4f7f\u54c1\u724c\u53ef\u4ee5\u8f7b\u677e\u5730\u4e0e\u8d2d\u7269\u8005\u5efa\u7acb\u8054\u7cfb-\u4ece\u610f\u8bc6\u548c\u83b7\u53d6\u5f00\u59cb\uff0c\u4e00\u76f4\u5230\u8d2d\u4e70\uff0c\u5b9e\u73b0\uff0c\u5021\u5bfc\u548c\u4fdd\u7559\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"unified-commerce-customer-data\">\n<h2 id=\"unifying-customer-data\"><span>\u7edf\u4e00\u5ba2\u6237\u6570\u636e<\/span><\/h2>\n<div>\n<p><span>\u60a8\u53ef\u4ee5\u4e3a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u548c\u793e\u533a\u4e2d\u7684\u6bcf\u4e2a\u5ba2\u6237\u4f7f\u7528\u5355\u4e00\u8eab\u4efd\u7edf\u4e00\u5ba2\u6237\u6570\u636e\u3002\u4f8b\u5982\uff0c\u8d2d\u7269\u8005\u5e0c\u671b\u6ce8\u518c\u4ea7\u54c1\u5e76\u5728\u793e\u533a\u7ad9\u70b9\u4e0a\u4e0e\u5176\u4ed6\u6210\u5458\u8ba8\u8bba\u3002\u4ed6\u4eec\u8fd8\u5e0c\u671b\u67e5\u770b\u5e38\u89c1\u95ee\u9898\uff0c\u641c\u7d22\u57fa\u7840\u77e5\u8bc6\u6587\u7ae0\u4ee5\u53ca\u8d2d\u4e70\u4ea7\u54c1\u3002\u60a8\u53ef\u4ee5\u4e3a\u7535\u5b50\u5546\u52a1\u7f51\u7ad9\u548c\u793e\u533a\u4e2d\u7684\u6bcf\u4e2a\u5ba2\u6237\u4f7f\u7528\u5355\u4e00\u8eab\u4efd\u7edf\u4e00\u5ba2\u6237\u6570\u636e\u3002\u770b\u4e00\u4e0b\u00a0<\/span><span>Seamless Identity Identity Solution Kit<\/span><span>\uff0c\u4e86\u89e3\u5982\u4f55\u5b9e\u73b0\u6b64\u529f\u80fd\uff08\u4ec5\u82f1\u8bed\uff09\u3002<\/span><\/p>\n<p><span>\u5728\u8de8\u9500\u552e\uff0c\u670d\u52a1\uff0c\u7535\u5b50\u5546\u52a1\u548c\u5e02\u573a\u8425\u9500\u5efa\u6a21\u548c\u7ba1\u7406\u5ba2\u6237\u8bb0\u5f55\u548c\u5c5e\u6027\u65f6\uff0c\u53ef\u4ee5\u63d0\u9ad8\u5ba2\u6237\u5fe0\u8bda\u5ea6\u3002\u67e5\u770b\u201c\u00a0<\/span><span>\u8de8\u4e91\u53c2\u4e0e\u6570\u636e\u6a21\u578b\u89e3\u51b3\u65b9\u6848\u5de5\u5177\u5305\u201d\uff0c<\/span><span>\u4ee5\u4e86\u89e3\u5982\u4f55\u5b9e\u73b0\u6b64\u529f\u80fd\uff08\u4ec5\u82f1\u8bed\uff09\u3002<\/span><\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u5b66\u4e60\u76ee\u6807 \u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a \u5b9a\u4e49\u7edf\u4e00\u5546\u52a1\u3002 \u63cf\u8ff0\u6570\u5b57\u4e16\u754c\u4e2d\u7684\u5ba2\u6237\u884c\u4e3a\u3002 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