{"id":2512,"date":"2020-12-26T19:37:16","date_gmt":"2020-12-26T11:37:16","guid":{"rendered":"http:\/\/www.salesforcecrm.cn\/?p=2512"},"modified":"2020-12-26T19:37:16","modified_gmt":"2020-12-26T11:37:16","slug":"%e4%bd%bf%e7%94%a8salesforce-b2c-commerce%e7%9a%84%e5%81%87%e6%9c%9f%e5%87%86%e5%a4%87-%e5%88%b6%e5%ae%9a%e8%8a%82%e6%97%a5%e4%bf%83%e9%94%80%e7%ad%96%e7%95%a5","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=2512","title":{"rendered":"\u4f7f\u7528Salesforce B2C Commerce\u7684\u5047\u671f\u51c6\u5907 &#8211; \u5236\u5b9a\u8282\u65e5\u4fc3\u9500\u7b56\u7565"},"content":{"rendered":"<div>\n<h2 id=\"learning-objectives\"><span>\u5b66\u4e60\u76ee\u6807<\/span><\/h2>\n<div>\n<p><span>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/span><\/p>\n<ul>\n<li><span>\u5217\u51fa\u4e09\u79cd\u4fc3\u9500\u7b56\u7565\uff0c\u8fd9\u4e9b\u7b56\u7565\u53ef\u4ee5\u5e2e\u52a9\u60a8\u5728\u5047\u671f\u671f\u95f4\u4fc3\u8fdb\u9500\u552e\u3002<\/span><\/li>\n<li><span>\u89e3\u91ca\u5982\u4f55\u7ba1\u7406\u6700\u540e\u4e00\u523b\u7684\u53d1\u8d27\u671f\u671b\u3002<\/span><\/li>\n<li><span>\u89e3\u91ca\u514d\u8d39\u8d60\u54c1\u7684\u597d\u5904\u3002<\/span><\/li>\n<li><span>\u8bf4\u660e\u5728\u8282\u65e5\u671f\u95f4\u4fc3\u9500\u4f4e\u4ef7\u5546\u54c1\u7684\u597d\u5904\u3002<\/span><\/li>\n<li><span>\u89e3\u91ca\u5e94\u6025\u8ba1\u5212\u6d89\u53ca\u7684\u5185\u5bb9\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div id=\"strategize-holiday-promotions-intro\">\n<h2 id=\"introduction\"><span>\u4ecb\u7ecd<\/span><\/h2>\n<div>\n<p><span>\u6709\u5f71\u54cd\u529b\u7684\u4fc3\u9500\u6d3b\u52a8\u5728\u5047\u671f\u671f\u95f4\u81f3\u5173\u91cd\u8981\uff0c\u6bd4\u4e00\u5e74\u4e2d\u5176\u4ed6\u4efb\u4f55\u65f6\u5019\u90fd\u91cd\u8981\u3002\u4eca\u5e74\u7684\u60c5\u51b5\u66f4\u662f\u5982\u6b64\uff0c\u56e0\u4e3a\u8d2d\u7269\u8005\u5c06\u6298\u6263\u89c6\u4e3aCOVID-19\u5065\u5eb7\u5371\u673a\u671f\u95f4\u6700\u91cd\u8981\u7684\u56e0\u7d20\u3002\u4e3a\u4e86\u83b7\u5f97\u8fd9\u4e9b\u9500\u552e\u989d\uff0c\u60a8\u9700\u8981\u6b63\u786e\u5730\u4eab\u53d7\u6298\u6263\u3002<\/span><\/p>\n<p><span>\u5c3d\u65e9\u5236\u5b9a\u4fc3\u9500\u7b56\u7565\u3002\u4f7f\u7528\u591a\u79cd\u7b56\u7565\uff0c\u60a8\u53ef\u4ee5\u6bcf\u9694\u4e00\u6bb5\u65f6\u95f4\uff08\u751a\u81f3\u6bcf\u5929\uff09\u5bf9\u5176\u8fdb\u884c\u66ff\u6362\u3002\u4e3a\u5373\u5c06\u5230\u6765\u7684\u4fc3\u9500\u6d3b\u52a8\u505a\u5e7f\u544a\uff0c\u5e76\u4e13\u6ce8\u4e8e\u793c\u7269\u3002\u6bd5\u7adf\u662f\u8fd9\u4e2a\u5b63\u8282\u3002<\/span><\/p>\n<\/div>\n<\/div>\n<div id=\"strategize-holiday-promotions-focused-tactics\">\n<h2 id=\"focused-tactics\"><span>\u91cd\u70b9\u6218\u672f<\/span><\/h2>\n<div>\n<p><span>\u8fd9\u4e9b\u7b56\u7565\u53ef\u4ee5\u5e2e\u52a9\u60a8\u521b\u5efa\u81ea\u5df1\u7684\u4fc3\u9500\u7b56\u7565\u3002\u4e5f\u8bb8\u4ed6\u4eec\u5f15\u53d1\u4e86\u5176\u4ed6\u60f3\u6cd5\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-holiday-readiness\/strategize-holiday-promotions\/images\/6397d0dd9a0b90eb143a4ba252b910a0_shutterstock-223147579.png\" alt=\"\u5047\u671f\u4e2d\uff0c\u7a7f\u539a\u889c\u5b50\u7684\u4eba\u5728\u5927\u706b\u524d\u4f11\u606f\uff0c\u5e76\u559d\u4e9b\u70ed\u996e\u3002\" \/><\/p>\n<div>\n<h2 id=\"perfect-gifts-through-personalized-products\"><span>\u901a\u8fc7\u4e2a\u6027\u5316\u4ea7\u54c1\u83b7\u5f97\u5b8c\u7f8e\u793c\u7269<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u5177\u6709\u4ea7\u54c1\u4e2a\u6027\u5316\u529f\u80fd\uff0c\u5219\u5047\u671f\u662f\u5c55\u793a\u5b83\u7684\u6700\u4f73\u65f6\u95f4\u3002\u8ba9\u8d2d\u7269\u8005\u5bf9\u60a8\u7684\u4ea7\u54c1\u8fdb\u884c\u4e2a\u6027\u5316\u8bbe\u7f6e\uff08\u4f8b\u5982\uff0c\u4ed6\u4eec\u53ef\u4ee5\u521b\u5efa\u5e26\u6709\u72ec\u7279\u4fe1\u606f\u7684\u73a9\u5177\u6216\u88c5\u9970\u54c1\uff0c\u751a\u81f3\u8bbe\u8ba1\u4e2a\u6027\u5316\u7684\u978b\uff09\uff0c\u4ece\u800c\u4f7f\u793c\u54c1\u6210\u4e3a\u6536\u4ef6\u4eba\u7684\u72ec\u7279\u793c\u7269\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"gifts-for-yourself\"><span>\u9001\u7ed9\u81ea\u5df1\u7684\u793c\u7269<\/span><\/h2>\n<p><span>\u522b\u5fd8\u4e86\u653e\u7eb5\u81ea\u5df1\u7684\u987e\u5ba2\uff0c\u4ed6\u4eec\u60f3\u7ed9\u81ea\u5df1\u4e70\u4e00\u4e24\u4e2a\u5047\u671f\u7684\u793c\u7269\uff01\u60a8\u53ef\u4ee5\u7ed9\u4ed6\u4eec\u9009\u62e9\u8d2d\u4e70\u4e00\u4ef6\u793c\u7269\u4f5c\u4e3a\u793c\u7269\uff0c\u53e6\u4e00\u4ef6\u4fdd\u7559\u7684\u793c\u7269\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"free-bonus-products\"><span>\u514d\u8d39\u8d60\u54c1<\/span><\/h2>\n<p><span>\u5728\u8282\u65e5\u671f\u95f4\uff0c\u5305\u542b\u514d\u8d39\u8d60\u54c1\u7684\u4fc3\u9500\u6d3b\u52a8\u975e\u5e38\u53d7\u6b22\u8fce\u3002\u4f7f\u7528\u8fd9\u79cd\u4fc3\u9500\u7c7b\u578b\u53ef\u4ee5\u5438\u5f15\u90a3\u4e9b\u8d2d\u7269\u8005\u518d\u6b21\u5149\u4e34\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"tiered-promotions\"><span>\u5206\u5c42\u4fc3\u9500<\/span><\/h2>\n<p><span>\u5206\u7ea7\u4fc3\u9500\u662f\u6709\u6548\u6298\u6263\u7684\u53e6\u4e00\u79cd\u7c7b\u578b\u3002\u60a8\u9f13\u52b1\u8d2d\u7269\u8005\u591a\u82b1\u4e9b\u94b1\u4ee5\u83b7\u5f97\u66f4\u9ad8\u7684\u6298\u6263\u3002<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-holiday-readiness\/strategize-holiday-promotions\/images\/f58f1b2990ecbbb95789d982b9e12f6f_hr-u-2-cyber-monday-sale.png\" alt=\"\u201c\u7f51\u7edc\u661f\u671f\u4e00\u201d\u4fc3\u9500\u6d3b\u52a8\u63d0\u4f9b\u7684\u6298\u6263\u8d8a\u9ad8\uff0c\u5ba2\u6237\u82b1\u8d39\u8d8a\u591a\u3002\" \/><\/p>\n<\/div>\n<div>\n<h2 id=\"mystery-promotions\"><span>\u795e\u79d8\u4fc3\u9500<\/span><\/h2>\n<p><span>\u795e\u79d8\u4fc3\u9500\u6d3b\u52a8\u4ee4\u4eba\u5174\u594b\uff0c\u56e0\u4e3a\u5b83\u4eec\u6fc0\u52b1\u8d2d\u7269\u8005\u70b9\u51fb\u4ee5\u53d1\u73b0\u4ed6\u4eec\u7684\u4ea4\u6613\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"attractive-daily-deals\"><span>\u6bcf\u65e5\u4f18\u60e0<\/span><\/h2>\n<p><span>\u5982\u679c\u60a8\u6700\u7ec8\u5f97\u5230\u592a\u591a\u4e1c\u897f\uff0c\u5219\u53ea\u9700\u5c06\u8fd9\u4e9b\u4ea7\u54c1\u5217\u4e3a\u201c\u6bcf\u65e5\u7279\u60e0\u201d\u4fc3\u9500\u7684\u4f18\u5148\u7ea7\u3002<\/span><\/p>\n<p><span>\u521b\u5efa\u4fc3\u9500\u65e5\u5386\uff0c\u4f46\u8981\u7075\u6d3b\u4e00\u4e9b\uff0c\u4ee5\u4fbf\u60a8\u53ef\u4ee5\u6839\u636e\u9700\u8981\u63a8\u9001\u5355\u4e2a\u4ea7\u54c1\u6216\u4ea7\u54c1\u7ec4\u3002<\/span><\/p>\n<p><span>\u521b\u5efa\u4e00\u4e2a\u7b80\u5355\u7684\u4fc3\u9500\u4ee5\u901a\u8fc7\u7535\u5b50\u90ae\u4ef6\u505a\u5e7f\u544a\uff0c\u8fd9\u662f\u4e00\u4e2a\u7528\u4e8e\u4f20\u8fbe\u4e34\u65f6\u4fc3\u9500\u7684\u8d85\u7b80\u5355\u8425\u9500\u6e20\u9053\u3002\u7528\u5b83\u6765\u63a8\u52a8\u5e93\u5b58\u8fc7\u591a\u7684\u4ea7\u54c1\uff0c\u5c24\u5176\u662f\u6bcf\u5929\u90fd\u6709\u5e93\u5b58\u7684\u4ea7\u54c1\u3002\u4f7f\u7528\u7535\u5b50\u90ae\u4ef6\u4e2d\u7684\u6bcf\u65e5\u4ea4\u6613\u548cAdvent\u65e5\u5386\u4e3a\u8be5\u65b9\u6cd5\u6dfb\u52a0\u6709\u8da3\u7684\u6ce8\u91ca\u3002\u4f46\u662f\u8bf7\u786e\u4fdd\u60a8\u4e0e\u4f17\u4e0d\u540c-\u57282019\u5e74\u7f51\u7edc\u5468\u671f\u95f4\u53d1\u51fa\u4e86240\u4ebf\u4e2a\u5047\u671f\u4fc3\u9500\u7535\u5b50\u90ae\u4ef6\u3002\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"image\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/b2c-holiday-readiness\/strategize-holiday-promotions\/images\/64f6d499f4ea966de282f5287714af0e_hr-u-2-6-days-of-deals.png\" alt=\"\u5047\u671f\u4fc3\u9500\u6d3b\u52a8\u7684\u4e00\u5929\uff0c\u663e\u793a\u8fc7\u671f\u548c\u6709\u6548\u4ea4\u6613\u3002\" \/><\/p>\n<\/div>\n<div>\n<h2 id=\"dont-sweat-the-small-stuff\"><span>\u4e0d\u8981\u6c57\u6c34\u5c0f\u4e1c\u897f<\/span><\/h2>\n<p><span>\u586b\u5145\u586b\u6599\u548c\u5723\u5c3c\u53e4\u62c9\u65af\u8282\u793c\u7269\u662f\u63a8\u5e7f\u60a8\u4e00\u7cfb\u5217\u4f4e\u4ef7\u5546\u54c1\u7684\u7edd\u4f73\u673a\u4f1a\u3002\u8fd9\u662f\u4e00\u4e2a\u4f1f\u5927\u7684\u7b56\u7565\uff0c\u53ef\u4ee5\u5bfc\u81f4\u5927\u4ef6\u7269\u54c1\u7684\u8fdb\u4e00\u6b65\u9500\u552e\u3002\u6bcf\u4e2a\u96f6\u552e\u5546\u90fd\u6709\u4e0d\u5e94\u8be5\u5fd8\u8bb0\u7684\u8fd9\u4e9b\u4f4e\u4ef7\u4ea7\u54c1\u3002<\/span><\/p>\n<p><span>\u5373\u4f7f\u6bcf\u9879\u6216\u6bcf\u7b14\u4ea4\u6613\u7684\u91d1\u989d\u8f83\u5c0f\uff0c\u5728\u5047\u671f\u671f\u95f4\u4ecd\u4f1a\u7d2f\u52a0\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"last-minute-shopping\"><span>\u6700\u540e\u4e00\u523b\u8d2d\u7269<\/span><\/h2>\n<p><span>\u786e\u4fdd\u901a\u8fc7\u4ee5\u4e0b\u65b9\u5f0f\u7ba1\u7406\u5bf9\u6700\u540e\u4e00\u5206\u949f\u53d1\u8d27\u7684\u671f\u671b\uff1a<\/span><\/p>\n<ul>\n<li><span>\u7a81\u51fa\u663e\u793a\u60a8\u7684\u9001\u8d27\u622a\u6b62\u65e5\u671f\u3002<\/span><\/li>\n<li><span>\u5305\u62ec\u6240\u6709\u5730\u533a\u548c\u8fd0\u8f93\u65b9\u5f0f\u7684\u4fe1\u606f\u3002<\/span><\/li>\n<li><span>\u5229\u7528\u6b64\u673a\u4f1a\u5bf9\u5bb9\u6613\u8fd0\u8f93\u7684\u7269\u54c1\u8fdb\u884c\u7279\u6b8a\u7684\u8fd0\u8f93\u4fc3\u9500\u3002<\/span><\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"strategize-holiday-promotions-tips-and-tricks\">\n<h2 id=\"tips-and-tricks\"><span>\u6280\u5de7\u548c\u7a8d\u95e8<\/span><\/h2>\n<div>\n<p><span>\u8ba9\u6211\u4eec\u56de\u987e\u4e00\u4e0b\u5047\u671f\u4fc3\u9500\u7684\u4e00\u4e9b\u6280\u5de7\u3002<\/span><\/p>\n<div>\n<h2 id=\"plan-now\"><span>\u7acb\u5373\u8ba1\u5212<\/span><\/h2>\n<p><span>\u7acb\u5373\u5f00\u59cb\u8003\u8651\u60a8\u7684\u4fc3\u9500\u6d3b\u52a8\u3002\u5f00\u59cb\u8ba1\u5212\u6c38\u8fdc\u4e0d\u4f1a\u592a\u65e9\uff01\u8bf7\u8bb0\u4f4f\uff0c\u8981\u771f\u6b63\u4e13\u6ce8\u4e8e\u7f51\u7edc\u5468\uff0c\u5c24\u5176\u662f\u9ed1\u8272\u661f\u671f\u4e94\uff0c\u4ee5\u4f7f\u81ea\u5df1\u7684\u811a\u6b65\u5411\u524d\u3002\u5728Page Designer\u7684\u65e9\u671f\u914d\u7f6e\u5e7f\u544a\u7cfb\u5217\u548c\u4fc3\u9500\u6d3b\u52a8\uff0c\u4ee5\u4fbf\u6709\u65f6\u95f4\u8fdb\u884c\u6d4b\u8bd5\u3002\u4f7f\u7528Commerce Cloud Business Manager\u53ef\u4ee5\u5728\u5047\u671f\u9ad8\u5cf0\u671f\u4e4b\u524d\u521b\u5efa\u5e76\u5b89\u6392\u60a8\u7684\u5047\u671f\u6d3b\u52a8\uff0c\u4fc3\u9500\u548c\u5185\u5bb9\u4f4d\u7f6e\u3002\u4f7f\u7528\u5e97\u9762\u5de5\u5177\u5305\u67e5\u770b\u548c\u6d4b\u8bd5\u60a8\u914d\u7f6e\u7684\u6240\u6709\u5185\u5bb9\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"consistent-shopping-experience\"><span>\u4e00\u81f4\u7684\u8d2d\u7269\u4f53\u9a8c<\/span><\/h2>\n<p><span>\u5728\u60a8\u7684\u7535\u5b50\u90ae\u4ef6\u548c\u7f51\u7ad9\u4fc3\u9500\u4e2d\u63d0\u4f9b\u4e00\u81f4\u7684\u8d2d\u7269\u4f53\u9a8c\u3002\u5728\u6574\u4e2a\u5e97\u9762\u4e2d\u4f7f\u7528\u5185\u5bb9\u69fd\u6d88\u606f\u4f20\u9012\u6765\u52a0\u5f3a\u7535\u5b50\u90ae\u4ef6\u6d88\u606f\u4f20\u9012\uff0c\u5e76\u786e\u4fdd\u60a8\u5236\u5b9a\u4e86\u5e94\u6025\u8ba1\u5212\u3002\u56de\u987e\u6700\u8fd1\u51e0\u5e74\uff0c\u770b\u770b\u6709\u4ec0\u4e48\u594f\u6548\u5e76\u5728\u6b64\u57fa\u7840\u4e0a\u7ee7\u7eed\u53d1\u5c55\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"understand-your-data\"><span>\u4e86\u89e3\u60a8\u7684\u6570\u636e<\/span><\/h2>\n<p><span>\u786e\u4fdd\u5df2\u5efa\u7acb\u6240\u6709KPI\u4ee5\u53ca\u6709\u6548\u8fd0\u884c\u5b83\u4eec\u6240\u9700\u7684\u62a5\u544a\u3002\u8fd9\u6837\uff0c\u60a8\u53ef\u4ee5\u968f\u65f6\u67e5\u770b\u6548\u679c\u7edf\u8ba1\u4fe1\u606f\u3002\u5982\u679c\u60a8\u53d1\u73b0\u81ea\u5df1\u6ca1\u6709\u8fbe\u5230\u6bcf\u65e5\/\u6bcf\u5468\u76ee\u6807\uff0c\u90a3\u4e48\u8be5\u662f\u65f6\u5019\u5229\u7528\u8fd9\u4e9b\u5e94\u6025\u8ba1\u5212\u4e86\uff0c\u8fd9\u4e9b\u76ee\u6807\u9488\u5bf9\u7684\u662f\u6269\u5927\u4fc3\u9500\u8303\u56f4\u7684\u8d2d\u7269\u8005\u3002<\/span><\/p>\n<\/div>\n<div>\n<h2 id=\"plan-your-contingency\"><span>\u8ba1\u5212\u5e94\u53d8<\/span><\/h2>\n<p><span>\u5728Business 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