{"id":1944,"date":"2019-04-29T23:33:32","date_gmt":"2019-04-29T15:33:32","guid":{"rendered":"http:\/\/www.ponybai.com\/?p=1944"},"modified":"2019-04-29T23:33:32","modified_gmt":"2019-04-29T15:33:32","slug":"%e7%88%b1%e5%9b%a0%e6%96%af%e5%9d%a6%e6%8e%a2%e7%b4%a2%e6%95%85%e4%ba%8b%e8%a7%81%e8%a7%a3%ef%bc%882%ef%bc%89%e4%ba%86%e8%a7%a3%e4%b8%ba%e4%bb%80%e4%b9%88%e4%bc%9a%e5%8f%91%e7%94%9f%e8%bf%99%e7%a7%8d","status":"publish","type":"post","link":"http:\/\/www.ponybai.com\/?p=1944","title":{"rendered":"\u7231\u56e0\u65af\u5766\u63a2\u7d22\u6545\u4e8b\u89c1\u89e3\uff082\uff09\u4e86\u89e3\u4e3a\u4ec0\u4e48\u4f1a\u53d1\u751f\u8fd9\u79cd\u89c1\u89e3"},"content":{"rendered":"\n\t\t\t\t\n<h2 class=\"wp-block-heading\" id=\"Tdxn4tBK-heading1\">\u5b66\u4e60\u76ee\u6807<\/h2>\n\n\n\n<p>\u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5bfc\u822a\u5230\u4e00\u4e2a\u6545\u4e8b\uff0c<strong>\u4e3a\u4ec0\u4e48\u5b83\u53d1\u751f\u4e86<\/strong>\u89c1\u89e3\u5e76\u63a2\u7d22\u5b83\u4eec\u3002<\/li><li>\u4e86\u89e3\u56e0\u7d20\u7684\u7ec4\u5408\u5982\u4f55\u5f71\u54cd\u7ed3\u679c\u3002<\/li><li>\u4e86\u89e3\u4e0d\u76f8\u5173\u7684\u56e0\u7d20\u5982\u4f55\u5f71\u54cd\u7ed3\u679c\u3002<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Tdxn4tBK-heading2\">\u4e86\u89e3\u4e3a\u4ec0\u4e48\u4f1a\u53d1\u751f\u8fd9\u79cd\u89c1\u89e3<\/h2>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/c4d9ef0c272016519cf3740a5172d683_icon_note.png\" alt=\"\u6ce8\u610f\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u6ce8\u610f<\/h4>\n\n\n\n<p>\u672c\u5355\u5143\u4e2d\u7684\u8bf4\u660e\u5047\u5b9a\u60a8\u5df2\u6839\u636e\u201c\u521b\u5efa\u6545\u4e8b\u201d\u4e2d\u7684\u6b65\u9aa4\u6210\u529f\u521b\u5efa\u4e86\u7231\u56e0\u65af\u5766\u63a2\u7d22\u6545\u4e8b\uff0c\u8fd9\u662f\u6b64Trailhead\u6a21\u5757\u4e2d\u7684\u7b2c\u4e00\u4e2a\u5355\u5143\u3002\u4e3a\u4ec0\u4e48\u5b83\u53d1\u751f\u7684\u89c1\u89e3\u6709\u52a9\u4e8e\u60a8\u6df1\u5165\u4e86\u89e3\u5bfc\u81f4\u7ed3\u679c\u7684\u786e\u5207\u56e0\u7d20\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/c4d9ef0c272016519cf3740a5172d683_icon_note.png\" alt=\"\u6ce8\u610f\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u6ce8\u610f<\/h4>\n\n\n\n<p>\u5b83<em>\u4e3a\u4f55<\/em>\u53d1\u751f\u7684<em>\u539f\u56e0<\/em>\u662f\u6307\u9ad8\u5ea6\u76f8\u5173 &#8211; \u4e0d\u4e00\u5b9a\u662f\u56e0\u679c\u5173\u7cfb\u3002\u4f7f\u7528\u4e3a\u4ec0\u4e48\u4f1a\u53d1\u751f\u8fd9\u4e9b\u89c1\u89e3\uff0c\u6df1\u5165\u4e86\u89e3\u5bfc\u81f4\u6545\u4e8b\u76ee\u6807\u7684\u5404\u79cd\u56e0\u7d20\u3002\u8fd9\u4e9b\u89c1\u89e3\u57fa\u4e8e\u5bf9\u6570\u636e\u96c6\u7684\u7edf\u8ba1\u5206\u6790\u3002\u7231\u56e0\u65af\u5766\u53d1\u73b0\u4f7f\u7528\u7011\u5e03\u56fe\u6765\u5e2e\u52a9\u60a8\u60f3\u8c61\u4e3a\u4ec0\u4e48\u4f1a\u53d1\u751f\u8fd9\u79cd\u89c1\u89e3\u3002<\/p>\n\n\n\n<p><strong>\u4f60\u7684\u6545\u4e8b\u7684\u7ed3\u679c\u53d8\u91cf\u548c\u76ee\u6807<\/strong><\/p>\n\n\n\n<p>\u914d\u7f6e\u6545\u4e8b\u65f6\uff0c\u60a8\u544a\u8bc9Einstein Discovery\u5728AcquiredAccount\u4e2d\u6700\u5927\u5316CLV\u53d8\u91cf\u3002CLV\u662f\u60a8\u6545\u4e8b\u4e2d\u7684\u7ed3\u679c\u53d8\u91cf\uff0c\u6700\u5927\u5316CLV\u662f\u60a8\u7684\u76ee\u6807\u3002\u672c\u6545\u4e8b\u4e2d\u7684\u6240\u6709\u89c1\u89e3\u90fd\u5411\u60a8\u5c55\u793a\u4e86\u53d8\u91cf\u548c\u53d8\u91cf\u7ec4\u5408\u5982\u4f55\u5e2e\u52a9\u89e3\u91caCLV\u7684\u53d8\u5316\u3002\u5217\u8868\u4e2d\u7684\u6700\u9ad8\u89c1\u89e3\u53cd\u6620\u4e86\u7ed3\u679c\u53d8\u91cf\u4e2d\u7edf\u8ba1\u4e0a\u6700\u663e\u7740\u7684\u53d8\u5316\u3002<\/p>\n\n\n\n<p><strong>\u9009\u62e9\u201c\u4e3a\u4ec0\u4e48\u4f1a\u51fa\u73b0\u6d1e\u5bdf\u529b\u7c7b\u578b\u201d<\/strong><\/p>\n\n\n\n<p>\u5728Insight\u5bfc\u822a\u680f\u4e0a\uff0c\u5355\u51fb\u201c&nbsp;<strong>\u4e3a\u4ec0\u4e48\u4f1a\u53d1\u751f\u8fd9\u79cd\u60c5\u51b5\u201d<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/d6bffc5705dd2d4ab5e821ec05cb7070_why_happened_navbar.png\" alt=\"\u4e3a\u4ec0\u4e48\u5b83\u5728Story\u5bfc\u822a\u680f\u4e0a\u53d1\u751f\u4e86\u6d1e\u5bdf\u7c7b\u578b\u3002\"\/><\/figure>\n\n\n\n<p>\u5728<strong>\u641c\u7d22\u6545\u4e8b\u6d1e\u5bdf\u4e2d<\/strong>\uff0c\u5355\u51fb\u5411\u4e0b\u7bad\u5934\u5e76\u9009\u62e9<strong>\u5206\u533a &#8211; \u6d77\u519b<\/strong>\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/a7c66c77fb0a1396d61d0e49c273af78_why_happened_filter.png\" alt=\"\u5728\u201c\u641c\u7d22\u6545\u4e8b\u6d1e\u5bdf\u201d\u4e0b\u62c9\u5217\u8868\u4e2d\uff0c\u9009\u62e9\u201c\u90e8\u95e8 - \u6d77\u519b\u201d\u3002\"\/><\/figure>\n\n\n\n<p>\u7231\u56e0\u65af\u5766\u53d1\u73b0\u5237\u65b0\u4e86\u6d1e\u5bdf\u6e05\u5355\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/f43a70354fede6891d48ca341ac84747_why_happened_naval.png\" alt=\"\u5f53\u53f8\u662f\u6d77\u519b\u65f6\uff0cCLV\u7684\u53f8\u673a\u3002\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/c4d9ef0c272016519cf3740a5172d683_icon_note.png\" alt=\"\u6ce8\u610f\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u6ce8\u610f<\/h4>\n\n\n\n<p>\u5982\u679c\u8fd9\u91cc\u7684\u56fe\u50cf\u4e0e\u60a8\u5728\u7231\u56e0\u65af\u5766\u53d1\u73b0\u4e2d\u770b\u5230\u7684\u5c4f\u5e55\u7565\u6709\u4e0d\u540c\uff0c\u8bf7\u4e0d\u8981\u62c5\u5fc3\u3002\u754c\u9762\u5143\u7d20\u901a\u5e38\u662f\u76f8\u540c\u7684\uff0c\u4f46\u4e00\u4e9b\u7ec6\u8282 &#8211; \u5305\u62ec\u5b83\u4eec\u663e\u793a\u7684\u6570\u636e &#8211; \u53ef\u80fd\u7565\u6709\u4e0d\u540c\u3002\u6211\u4eec\u6b63\u5728\u67e5\u770bCLV\u503c\u7684\u7011\u5e03\u56fe\uff0c\u8fd9\u53ef\u4ee5\u5e2e\u52a9\u89e3\u91ca\u4e3a\u4ec0\u4e48\u5c5e\u4e8e\u6d77\u519b\u90e8\u95e8\u7684\u5ba2\u6237\u4e0e\u666e\u901a\u5ba2\u6237\u4e0d\u540c\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5168\u7403\u7ed3\u679c<\/strong>\u4ee3\u8868\u6240\u6709\u90e8\u95e8\uff08\u5305\u62ec\u6d77\u519b\uff09\u7684CLV\u5e73\u5747\u503c\u3002<\/li><li><strong>\u5206\u90e8\u662f\u6d77\u519b\uff08\u7ed3\u679c\uff09<\/strong>\u4ee3\u8868\u6d77\u519b\u5e08\u7684CLV\u7684\u5e73\u5747\u503c\u3002<\/li><\/ul>\n\n\n\n<p>\u54c7\uff0c\u6211\u4eec\u516c\u53f8\u7684\u6d77\u519b\u90e8\u95e8\u62e5\u6709\u6bd4\u5e73\u5747\u503c\u66f4\u9ad8\u7684CLV\uff01\u6d77\u519b\u5ba2\u6237\u672c\u8d28\u4e0a\u66f4\u597d\u5417\uff1f\u4e5f\u8bb8\u5b83\u4eec\u4e0e\u5176\u4ed6\u5ba2\u6237\u57fa\u672c\u76f8\u540c\uff0c\u4f46\u5b58\u5728\u589e\u52a0CLV\u7684\u6f5c\u5728\u76f8\u5173\u6027\u3002\u4e5f\u8bb8\u5b83\u53ea\u662f\u4e24\u8005\u517c\u800c\u6709\u4e4b\u3002\u6211\u4eec\u6765\u770b\u770b\u3002<\/p>\n\n\n\n<p>\u5c06\u9f20\u6807\u60ac\u505c\u5728<strong>Global Outcome<\/strong>\u680f\u4e0a\u4ee5\u83b7\u53d6\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/05cd7697a2c4ac3b6fe79f16794b4506_why_happened_global_outcome.png\" alt=\"\u5168\u7403\u6210\u679c\u8be6\u60c5\"\/><\/figure>\n\n\n\n<p>\u5168\u7403\u6210\u679c\u7684\u5e73\u5747\u503c\u4e3a<strong>20,136<\/strong>\uff0c\u8ba1\u6570\u4e3a<strong>10,000<\/strong>\u3002\u8fd9\u4e9b\u6570\u636e\u544a\u8bc9\u6211\u4eec\u4ec0\u4e48\uff1f\u6240\u6709\u90e8\u95e8\uff08\u5305\u62ec\u6d77\u519b\uff09\u7684\u5e73\u5747CLV\u4e3a20,136\u7f8e\u5143\uff0c\u5e76\u4e14\u670910,000\u6761\u8bb0\u5f55\u3002<\/p>\n\n\n\n<p>\u5c06\u9f20\u6807\u60ac\u505c\u5728<strong>\u6d77\u519b\uff08Outcome\uff09<\/strong>\u680f\u4e0a\u4ee5\u67e5\u770b\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/494f0ca6cbaac385761f9b61ce2a4342_why_happened_naval_bar.png\" alt=\"\u5206\u90e8\u662f\u6d77\u519b\uff08Outcome\uff09\u7684\u8be6\u7ec6\u4fe1\u606f\"\/><\/figure>\n\n\n\n<p><strong>Division is Naval\uff08\u7ed3\u679c\uff09<\/strong>\u7684\u5e73\u5747\u503c\u4e3a<strong>20,488<\/strong>\uff0c\u8ba1\u6570\u4e3a&nbsp;<strong>328<\/strong>\u3002\u8fd9\u4e9b\u6570\u636e\u544a\u8bc9\u6211\u4eec\u4ec0\u4e48\uff1f\u6d77\u519b\u90e8\u95e8\u7684\u5e73\u5747CLV\u4e3a20,488\u7f8e\u5143\uff0c\u6709328\u4e2a\u5ba2\u6237\u3002\u5bf9\u4e8e\u6240\u6709\u5ba2\u6237\uff0c\u6d77\u519b\u5ba2\u6237\u7684\u5e73\u5747CLV\u6bd4CLV\u9ad8\u51fa352\u7f8e\u5143\uff01\u73b0\u5728\u8ba9\u6211\u4eec\u627e\u51fa\u539f\u56e0\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Tdxn4tBK-heading3\">\u4e86\u89e3\u8be5\u90e8\u95e8\u662f\u6d77\u519b\u6d1e\u5bdf\u529b<\/h2>\n\n\n\n<p>\u5c06\u9f20\u6807\u60ac\u505c\u5728\u8be5<strong>\u90e8\u95e8\u7684\u6d77\u519b<\/strong>\u680f\u4e0a\u53ef\u67e5\u770b\u66f4\u591a\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/4f85b417d59d7c7be8ac4c98b5f68c37_why_happened_division_naval_bar.png\" alt=\"\u5206\u90e8\u662f\u6d77\u519b\u7684\u7ec6\u8282\"\/><\/figure>\n\n\n\n<p>\u6211\u4eec\u53ef\u4ee5\u4ece\u8fd9\u4e9b\u4fe1\u606f\u4e2d\u4e86\u89e3\u5f88\u591a\u5173\u4e8e\u6d77\u519b\u5ba2\u6237\u7684\u4fe1\u606f\u3002\u8ba9\u6211\u4eec\u6309\u4ee5\u4e0b\u987a\u5e8f\u67e5\u770b\u6570\u5b57\uff0c\u4ee5\u4fbf\u6211\u4eec\u53ef\u4ee5\u5148\u4e86\u89e3\u6784\u5efa\u5757\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>\u5168\u7403\u9891\u7387<\/strong>\u4e3a<strong>3.3\uff05<\/strong>\u3002\u6211\u4eec\u6d77\u519b\u90e8\u95e8\u7684\u5ba2\u6237\u603b\u6570\u4ec5\u5360\u5ba2\u6237\u603b\u6570\u76843.3\uff05\u3002\u591a\u4e48\u4e0d\u5e78\uff0c\u56e0\u4e3a\u6211\u4eec\u7684\u6d77\u519b\u5ba2\u6237\u7684CLV\u9ad8\u4e8e\u5e73\u5747\u6c34\u5e73\u3002\u4e5f\u8bb8\u662f\u65f6\u5019\u5c1d\u8bd5\u6536\u8d2d\u6f5c\u5728\u7684\u6d77\u519b\u5ba2\u6237\u4e86\uff1f\u6216\u8bb8\u6211\u4eec\u610f\u8bc6\u5230\u6d77\u519b\u5e02\u573a\u5f88\u5c0f\uff0c\u6211\u4eec\u4e13\u6ce8\u4e8e\u5176\u4ed6\u90e8\u95e8\uff1f<\/li><li><strong>\u6761\u4ef6\u9891\u7387<\/strong>\u4e3a<strong>1<\/strong>\uff08100\uff05\uff09\u3002\u5728\u6211\u4eec\u7684\u6848\u4f8b\u4e2d\uff0c\u7c7b\u522b\u90e8\u95e8\u4e2d100\uff05\u7684\u8bb0\u5f55\u662f\u6d77\u519b\u5728\u6d77\u519b\u90e8\u95e8\u3002\u4e5f\u8bb8\u8fd9\u4e9b\u4fe1\u606f\u663e\u800c\u6613\u89c1\u3002<\/li><li><strong>\u7cfb\u6570<\/strong>\u662f<strong>87<\/strong>\u3002\u8fd9\u544a\u8bc9\u6211\u4eec\u4ec0\u4e48\uff1f\u5982\u679c\u6ca1\u6709\u5176\u4ed6\u56e0\u7d20\uff0c\u90a3\u4e48\u6d77\u519b\u90e8\u95e8\u7684CLV\u5c06\u6bd4\u5e73\u5747\u503c\u9ad8\u51fa87\u7f8e\u5143\u3002\u8fd9\u4e2a\u6570\u5b57\u544a\u8bc9\u4f60\uff0c\u9664\u6cd5\u662f\u6d77\u519b\u7684\u7b80\u5355\u4e8b\u5b9e\u4f1a\u5f71\u54cd\u6d77\u519b\u5e08\u7684CLV\u3002\u5c0f\u8d39\u8fd9\u662f\u60a8\u4f7f\u7528\u6b64\u53f7\u7801\u7684\u4e00\u79cd\u65b9\u5f0f\u3002\u5982\u679c\u8fd9\u4e2a\u6570\u5b57\u5f88\u9ad8\uff0c\u6bd4\u59821000\uff0c\u90a3\u4e48\u4f5c\u4e3a\u6d77\u519b\u5ba2\u6237\u7684\u5f71\u54cd\uff0c\u6ca1\u6709\u8003\u8651\u5176\u4ed6\u56e0\u7d20\uff0c\u662fCLV\u6bd4\u5e73\u5747\u503c\u9ad81000\u7f8e\u5143\u3002\u545c\u554a\uff01\u4f46\u662f\u4f60\u770b\u5230\u89c2\u5bdf\u5230\u7684\u7ed3\u679c\u8fdc\u8fdc\u4f4e\u4e8e1000\u7f8e\u5143\u3002\u8fd9\u4e9b\u4fe1\u606f\u8868\u660e\u6d77\u519b\u5ba2\u6237\u6709\u53ef\u80fd\u5177\u6709\u4ef7\u503c\uff0c\u4f46\u5176\u4ed6\u4e1c\u897f\u6b63\u5728\u62d6\u7d2f\u8fd9\u4e2a\u6570\u5b57\u3002<\/li><li><strong>\u6392\u9664\u7684\u603b\u548c<\/strong>\u662f<strong>410<\/strong>\u3002\u5bf9\u666e\u901a\u5ba2\u6237\u7684\u5f71\u54cd\u5305\u62ec\u6d77\u519b\u90e8\u95e8\u5ba2\u6237\u7684\u5f71\u54cd\u4ee5\u53ca\u975e\u6d77\u8fd0\u90e8\u95e8\u5ba2\u6237\u7684\u5f71\u54cd\u3002\u7231\u56e0\u65af\u5766\u53d1\u73b0\u8ba1\u7b97\u7684\u5f71\u54cd\uff0c\u5ba2\u6237\u8c01\u662f<strong>\u4e0d\u662f<\/strong>\u5728\u6d77\u519b\u90e8\u95e8\u5bf9\u8c01\u7684\u5ba2\u6237\u7684CLV&nbsp;<strong>\u662f<\/strong>\u5728\u6d77\u519b\u90e8\u95e8\u3002\u5728\u6211\u4eec\u7684\u4f8b\u5b50\u4e2d\uff0c\u5220\u9664\u975e\u6d77\u519b\u90e8\u95e8\u7684\u6240\u6709\u5f71\u54cd\u7684\u5f71\u54cd\u662f\u5c06CLV\u589e\u52a0410.00\u7f8e\u5143\u3002<\/li><li><strong>\u5f71\u54cd<\/strong>\u662f<strong>495<\/strong>\u3002\u6b64\u6570\u5b57\u603b\u7ed3\u4e86\u4e4b\u524d\u7684\u6240\u6709\u5176\u4ed6\u6570\u5b57\u3002\u5f71\u54cd\u8003\u8651\u4e86\u4ec5\u4ec5\u662f\u6d77\u519b\u5ba2\u6237\u7684\u5f71\u54cd\u4ee5\u53ca\u4f5c\u4e3a\u6d77\u519b\u7684\u6574\u4f53\u5ba2\u6237\u7684\u767e\u5206\u6bd4\u3002\u5f71\u54cd\u8fd8\u589e\u52a0\u4e86\u5176\u4ed6\u975e\u6d77\u519b\u5ba2\u6237\u7684\u5f71\u54cd\u529b\u3002\u5728\u6211\u4eec\u7684\u4f8b\u5b50\u4e2d\uff0c\u5b83\u544a\u8bc9\u6211\u4eec\uff0c\u5982\u679c\u4e0d\u662f\u76f8\u5173\u548c\u975e\u76f8\u5173\u7c7b\u522b\u4e2d\u7684\u5176\u4ed6\u56e0\u7d20\uff0c\u6d77\u519b\u5ba2\u6237\u7684CLV\u5c06\u6bd4\u5e73\u5747\u503c\u9ad8495\u7f8e\u5143\u3002\u8fd9\u662f\u4e00\u4e2a\u91cd\u8981\u7684\u6570\u5b57\uff01\u4e3a\u4ec0\u4e48\u6211\u4eec\u6ca1\u6709\u610f\u8bc6\u5230\u8fd9\u79cd\u6f5c\u529b\uff1f\u5728\u63a5\u4e0b\u6765\u7684\u90e8\u5206\u4e2d\uff0c\u6211\u4eec\u4f1a\u53d1\u73b0\u3002<\/li><\/ul>\n\n\n\n<p>\u6211\u4eec\u5b8c\u6210\u4e86\u8be5\u90e8\u95e8\u7684\u4e00\u7ea7\u5206\u6790\u662f\u6d77\u519b\u7c7b\u522b\u3002\u73b0\u5728\u770b\u4e0b\u4e00\u4e2a\u7c7b\u522b\uff0c\u4e0eDivision\u76f8\u5173\u7684\u662fNaval\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Tdxn4tBK-heading4\">\u5206\u88c2\u662f\u6d77\u519b\u65f6\u4e86\u89e3\u53d8\u91cf<\/h2>\n\n\n\n<p>\u6b64\u7c7b\u522b\u544a\u8bc9\u60a8\u53d8\u91cf\u7684\u4e0d\u540c\u7ec4\u5408\u5982\u4f55\u534f\u540c\u5de5\u4f5c\u4ee5\u5f71\u54cdCLV\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/50b669ab18cf8a5692a5d53ad05604bd_icon_note_tip.png\" alt=\"\u5c0f\u8d39\"\/><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">\u5c0f\u8d39<\/h4>\n\n\n\n<p>\u76f8\u5173\u90e8\u5206\u662f\u7231\u56e0\u65af\u5766\u53d1\u73b0\u7684\u6700\u4f73\u90e8\u5206\u4e4b\u4e00\u3002\u60a8\u53ef\u4ee5\u771f\u6b63\u4e86\u89e3\u60a8\u751a\u81f3\u6ca1\u6709\u8003\u8651\u7684\u91cd\u8981\u4f46\u975e\u663e\u800c\u6613\u89c1\u7684\u56e0\u7d20\uff01<\/p>\n\n\n\n<p>\u5c06\u9f20\u6807\u60ac\u505c\u5728<strong>\u8bc4\u7ea7\u4e0a\u662f\u70ed\u95e8\uff0c\u800c\u90e8\u95e8\u5219\u662f\u6d77\u519b<\/strong>\u4ee5\u663e\u793a\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/86cb27e17d70fea13512b9ef97f630c3_why_happened_rating_hot.png\" alt=\"\u8bc4\u7ea7\u5f88\u70ed\uff0c\u5206\u90e8\u662f\u6d77\u519b\"\/><\/figure>\n\n\n\n<p>\u8fd9\u4e2a\u6570\u636e\u4ee4\u4eba\u60ca\u8bb6\u3002\u6d77\u519b\u5ba2\u6237\u5e94\u8be5\u62e5\u6709\u9ad8CLV\u3002\u5177\u6709\u70ed\u8bc4\u7ea7\u7684\u5ba2\u6237\u5e94\u8be5\u662f\u6709\u5229\u53ef\u56fe\u7684\u3002\u4f46\u6d77\u519b\u90e8\u95e8\u7684\u70ed\u95e8\u8bc4\u7ea7\u5ba2\u6237\u7684CLV\u4f4e\u4e8e\u9884\u671f\u3002\u4ee5\u4e0b\u662f\u89c2\u5bdf\u7ed3\u679c\uff1a<strong>\u5168\u740353\uff05\u7684\u65f6\u95f4\u8bc4\u7ea7\u4e3a\u70ed\u70b9\uff0c\u4f46\u5f53\u77e5\u9053\u8be5\u90e8\u95e8\u662f\u6d77\u519b\u65f6\uff0c\u5b83\u4f1a\u53d8\u4e3a92.4\uff05\u3002\u7531\u4e8e\u8fd9\u4e9b\u60c5\u51b5\uff0cCLV\u51cf\u5c11\u4e86172.1<\/strong>\u3002<\/p>\n\n\n\n<p>\u8c01\u77e5\u9053\uff1f\u88ab\u8bc4\u4e3a\u70ed\u95e8\u7684\u6d77\u519b\u5ba2\u6237\u62d6\u7d2f\u6d77\u519b\u5ba2\u6237\u7684\u6574\u4f53CLV\u3002\u4e3a\u4ec0\u4e48\uff1f\u4e5f\u8bb8\u6211\u4eec\u7684\u8bc4\u7ea7\u7cfb\u7edf\u6709\u95ee\u9898\u3002Naval\u5ba2\u6237\u53ef\u80fd\u5bf9\u6211\u4eec\u4f7f\u7528Hot\u5e10\u6237\u91c7\u53d6\u7684\u65b9\u6cd5\u53cd\u5e94\u4e0d\u4f73\u3002<\/p>\n\n\n\n<p>\u8fd8\u6709\u66f4\u591a\u7684\u60ca\u559c\u300292.4\uff05\u7684\u6d77\u519b\u5ba2\u6237\u88ab\u8bc4\u4e3a\u70ed\u95e8\uff0c\u8fd9\u662f\u62d6\u7d2fCLV\u7684\u5ba2\u6237\u6bd4\u4f8b\u975e\u5e38\u9ad8\u3002\u7edd\u5bf9\u503c\u5f97\u6df1\u5165\u7814\u7a76\u8fd9\u4e2a\uff01\u8bf7\u6ce8\u610f\u81ea\u5df1\u7a0d\u540e\u4e0e\u60a8\u7684\u56e2\u961f\u8fdb\u884c\u8c03\u67e5\u3002<\/p>\n\n\n\n<p>\u8ba9\u6211\u4eec\u8fdb\u4e00\u6b65\u7814\u7a76\u91cd\u8981\u4f46\u975e\u663e\u800c\u6613\u89c1\u7684\u56e0\u7d20\u3002\u5c06\u9f20\u6807\u60ac\u505c\u5728<strong>\u7c7b\u578b\u4e3a\u5ba2\u6237\u548c\u4e8b\u4e1a\u90e8\u662f\u6d77\u519b<\/strong>\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/54998463a8e877132104b8a57ac620fb_why_happened_type_customer.png\" alt=\"\u7c7b\u578b\u4e3a\u5ba2\u6237\uff0c\u5206\u90e8\u4e3a\u6d77\u519b\"\/><\/figure>\n\n\n\n<p>\u6b64\u680f\u663e\u793a<strong>-294<\/strong>\u7684\u5f71\u54cd\uff0c\u8fd9\u610f\u5473\u7740\u76f4\u63a5\u5ba2\u6237\uff08\u800c\u4e0d\u662f\u5408\u4f5c\u4f19\u4f34\u6216\u7ecf\u9500\u5546\u6216\u67d0\u4e9b\u5176\u4ed6\u7c7b\u578b\u7684\u6e20\u9053\uff09\u7684\u6d77\u519b\u5ba2\u6237\u786e\u5b9e\u62d6\u7d2f\u4e86CLV\u3002\u548c<strong>62\uff05\uff0c<\/strong>\u6211\u4eec\u7684\u6d77\u519b\u5ba2\u6237\u90fd\u662f\u76f4\u63a5\u5ba2\u6237\u3002\u54c7\u3002\u8fd9\u4e00\u89c1\u89e3\u8ba9\u60a8\u610f\u8bc6\u5230\u7231\u56e0\u65af\u5766\u53d1\u73b0\u7684\u5f3a\u5927\u4e4b\u5904\u3002\u5728\u6211\u4eec\u6700\u6709\u4ef7\u503c\u7684\u90e8\u95e8\u4e2d\uff0c\u8d85\u8fc7\u4e00\u534a\u7684\u5ba2\u6237\u4f3c\u4e4e\u4e25\u91cd\u4f4e\u4e8e\u5e73\u5747CLV\u3002\u662f\u65f6\u5019\u8c03\u67e5\u6d77\u519b\u90e8\u95e8\u5ba2\u6237\u6e20\u9053\u7684\u60c5\u51b5\u4e86\uff01<\/p>\n\n\n\n<p>\u6700\u540e\uff0c\u5c06\u9f20\u6807\u60ac\u505c\u5728<strong>\u4e0e\u5206\u90e8\u76f8\u5173\u7684\u5c0f\u6761\u6b3e\u4e0a\u662f\u6d77\u519b<\/strong>\uff1a<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/41eb76caad26e14b735ec1263d4efaf2_why_happened_small_terms.png\" alt=\"\u4e0e\u5206\u90e8\u76f8\u5173\u7684\u5c0f\u6761\u6b3e\u662f\u6d77\u519b\"\/><\/figure>\n\n\n\n<p>\u6b64\u7c7b\u522b\u5c06CLV\u964d\u4f4e254\u7f8e\u5143\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Tdxn4tBK-heading5\">\u4e86\u89e3\u4e0d\u76f8\u5173\u7684\u7c7b\u522b<\/h2>\n\n\n\n<p>\u6211\u4eec\u4ece\u4e0e\u6d77\u519b\u5e08\u6709\u5173\u7684\u7c7b\u522b\u4e2d\u83b7\u5f97\u4e86\u4e00\u4e9b\u6709\u7528\u7684\u4fe1\u606f\u3002\u73b0\u5728\u8ba9\u6211\u4eec\u6765\u770b\u770b\u65e0\u5173\u7c7b\u522b\u3002\u4f46\u4e3a\u4ec0\u4e48\u6211\u4eec\u8981\u67e5\u770b\u4e0d\u76f8\u5173\u7684\u4fe1\u606f\uff1f\u597d\u95ee\u9898\u3002\u672c\u8282\u4e2d\u7684\u4fe1\u606f\u662f\u201c\u4e0d\u76f8\u5173\u7684\u201d\uff0c\u8fd9\u610f\u5473\u7740\u5b83\u4e0d\u662f\u7279\u5b9a\u4e8e\u6d77\u519b\u90e8\u95e8\u7684\u5ba2\u6237\u3002\u672c\u8282\u5411\u6211\u4eec\u5c55\u793a\u4e86\u5bf9\u6240\u6709\u5ba2\u6237\u4ea7\u751f\u6b63\u9762\u6216\u8d1f\u9762\u5f71\u54cd\u7684\u56e0\u7d20\u3002\u672c\u8282\u8fd8\u8bf4\u660e\u4e86\u6d77\u519b\u5ba2\u6237\u76f8\u5bf9\u4e8e\u4e00\u822c\u5ba2\u6237\u7684\u5f71\u54cd\u9891\u7387\u3002\u8ba9\u6211\u4eec\u66f4\u5177\u4f53\u4e00\u70b9\u3002<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>\u5982\u679c\u4e00\u4e2a<strong>\u5f88\u597d\u7684<\/strong>\u4e8b\u60c5\u53d1\u751f\u6bd4\u8f83\u9891\u7e41\u7684\u5ba2\u6237\u6d77\u519b\u6bd4\u5b83\u4e3a\u6240\u6709\u5ba2\u6237\uff0c\u6548\u679c\u662f<strong>\u79ef\u6781\u7684<\/strong>\u3002<\/li><li>\u5982\u679c\u6d77\u519b\u5ba2\u6237\u7684\u597d\u4e8b\u53d1\u751f\u7684\u6b21\u6570\u5c11\u4e8e\u5bf9\u6240\u6709\u5ba2\u6237\u7684<strong>\u597d\u5904<\/strong>\uff0c\u90a3\u4e48\u6548\u679c\u5c31\u662f<strong>\u8d1f\u9762\u7684<\/strong>\u3002<\/li><li>\u5982\u679c<strong>\u4e0d\u597d\u7684<\/strong>\u4e8b\u60c5\u53d1\u751f\u6bd4\u8f83\u9891\u7e41\u7684\u5ba2\u6237\u6d77\u519b\u6bd4\u5b83\u4e3a\u6240\u6709\u5ba2\u6237\uff0c\u6548\u679c\u662f<strong>\u8d1f\u9762<\/strong>\u3002<\/li><li>\u5982\u679c\u6d77\u519b\u5ba2\u6237\u53d1\u751f\u7684<strong>\u4e0d\u597d<\/strong>\u4e8b\u60c5\u6bd4\u5bf9\u6240\u6709\u5ba2\u6237\u53d1\u751f\u7684\u60c5\u51b5\u8981\u5c0f\uff0c\u90a3\u4e48\u6548\u679c\u662f<strong>\u79ef\u6781\u7684<\/strong>\u3002<\/li><\/ul>\n\n\n\n<p>\u6362\u53e5\u8bdd\u8bf4\uff0c\u7231\u56e0\u65af\u5766\u53d1\u73b0\u5f88\u590d\u6742\uff0c\u8db3\u4ee5\u8bf4\u660e\u4e8b\u60c5\u53d1\u751f\u7684\u4e0d\u826f\u4e8b\u4ef6\u5f80\u5f80\u4f1a\u4ea7\u751f\u79ef\u6781\u7684\u5f71\u54cd\u3002\u8981\u67e5\u770b\u66f4\u591a\u793a\u4f8b\uff0c\u8bf7\u67e5\u770b\u6211\u4eec\u7684\u56fe\u8868\u3002<\/p>\n\n\n\n<p>\u5c06\u9f20\u6807\u60ac\u505c\u5728<strong>\u65e0\u5173\u5c0f\u8d21\u732e\u8005<\/strong>\u680f\u4e0a\u4ee5\u663e\u793a\u8be6\u7ec6\u4fe1\u606f\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/537f35983c775689326af18a5556d75e_why_happened_unrelated.png\" alt=\"\u65e0\u5173\u7684\u5c0f\u8d21\u732e\u8005\"\/><\/figure>\n\n\n\n<p>\u60a8\u53ef\u4ee5\u770b\u5230\u6240\u6709\u5176\u4ed6\u56e0\u7d20\uff08\u603b\u8ba1<strong>3,803<\/strong>\u4e2a\u5c0f\u8d21\u732e\u8005\uff09\u5171\u540c\u5360CLV&nbsp;\u989d\u5916\u7684<strong>465\u7f8e\u5143<\/strong>\u3002<\/p>\n\n\n\n<p>\u4f60\u5f88\u5feb\u610f\u8bc6\u5230\u4e86\u65e0\u5173\u90e8\u5206\u7684\u529b\u91cf\u3002\u5b83\u4e3a\u60a8\u63d0\u4f9b\u6709\u5173\u4e8b\u60c5\u53d1\u751f\u539f\u56e0\u7684\u66f4\u6df1\u5165\u4fe1\u606f\u3002\u6362\u53e5\u8bdd\u8bf4\uff0c\u5b83\u4e3a\u60a8\u63d0\u4f9b\u4e86\u66f4\u591a\u6743\u529b\u6765\u4fe1\u4efb\uff08\u6216\u7ed9\u4e88\u5efa\u8bbe\u6027\u53cd\u9988\uff09\u5408\u9002\u7684\u4eba\u3002<\/p>\n\n\n\n<p>\u6211\u4eec\u5df2\u7ecf\u770b\u5b8c\u4e86\u65e0\u5173\u56e0\u7d20\u3002\u73b0\u5728\u8ba9\u6211\u4eec\u8f6c\u5230Unexplained\u90e8\u5206\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Tdxn4tBK-heading6\">\u7406\u89e3\u4e0d\u660e\u539f\u56e0\u7684\u90e8\u5206<\/h2>\n\n\n\n<p>\u770b\u7740\u539f\u56e0\u4e0d\u660e\u7684\u73b0\u8c61\u542c\u8d77\u6765\u5f88\u795e\u79d8\u3002\u771f\u7684\uff0c\u8fd9\u53ea\u662f\u4e24\u8005\u4e4b\u95f4\u7684\u533a\u522b\uff1a<\/p>\n\n\n\n<ul 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class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/res.cloudinary.com\/hy4kyit2a\/f_auto,fl_lossy,q_70\/learn\/modules\/dm_einstein_discovery_advanced_stories\/dm_understand_why_it_happened_insights\/images\/db3f9305cfffaee37030a0a6f59b34e0_why_happened_unexplained.png\" alt=\"\u539f\u56e0\u4e0d\u660e\"\/><\/figure>\n\n\n\n<p>\u5728\u8fd9\u79cd\u60c5\u51b5\u4e0b\uff0c\u5b9e\u9645CLV\uff08\u6839\u636e\u6570\u636e\u96c6\u8ba1\u7b97\uff09\u548c\u9884\u6d4b\u7684CLV\uff08\u6765\u81ea\u7231\u56e0\u65af\u5766\u53d1\u73b0\u7684\u6570\u636e\u6a21\u578b\uff09\u4e4b\u95f4\u7684\u5dee\u5f02\u4e3a54\u7f8e\u5143\u3002<\/p>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u5b66\u4e60\u76ee\u6807 \u5b8c\u6210\u672c\u5355\u5143\u540e\uff0c\u60a8\u5c06\u80fd\u591f\uff1a \u5bfc\u822a\u5230\u4e00\u4e2a\u6545\u4e8b\uff0c\u4e3a\u4ec0\u4e48\u5b83\u53d1\u751f\u4e86\u89c1\u89e3\u5e76\u63a2\u7d22\u5b83\u4eec\u3002 \u4e86\u89e3\u56e0\u7d20\u7684\u7ec4\u5408\u5982\u4f55\u5f71\u54cd\u7ed3\u679c 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